TOP STORY
Manforce Condoms promotes its competitors in its latest ad for World AIDS Day
brands01 Dec 2020, 13:56

Horlicks Protein Plus ropes in Akshay Kumar as its new brand ambassador
Horlicks Protein Plus ropes in Akshay Kumar as its new brand ambassador
Horlicks Protein Plus has onboarded Akshay Kumar as its brand face. The new TVC featuring Akshay Kumar, highlights the issues of an urban Indian adult.Hindusta...
brands01 Dec 2020, 12:47

myFanPark merges with Starsona Inc. to create a global celebrity engagement platform
myFanPark merges with Starsona Inc. to create a global celebrity engagement platform
The company saw its revenue climb 283%, which stimulated a range of new artists, athletes, entertainers, and influencers to join the platform around the world....
brands30 Nov 2020, 13:23

Prega News ropes in Anushka Sharma as its brand ambassador
Prega News ropes in Anushka Sharma as its brand ambassador
Home pregnancy test kit brand Prega News has roped in Anushka Sharma as its brand ambassador. The brand had also tied up with Kareena Kapoor Khan during her pr...
brands27 Nov 2020, 16:41

Ishaan Khatter is the first Indian male and Gen Z celebrity to partner with women-first social networking app Bumble
Ishaan Khatter is the first Indian male and Gen Z celebrity to partner with women-first social networking app Bumble
Bumble partners with Bollywood actor Ishaan Khatter for a series of interactive stories to help single Indians navigate dating in 2020. Ishaan Khatter shares t...
brands25 Nov 2020, 16:43

PagarBook signs Akshay Kumar as brand ambassador till 2022 to help the brand achieve its 10 million users target
PagarBook signs Akshay Kumar as brand ambassador till 2022 to help the brand achieve its 10 million users target
The Bollywood celebrity comes on board till 2022 for national promotions. He will be a part of brand strategy to help the platform grow to 10 million users by ...
brands25 Nov 2020, 14:43

L’Oréal Paris aims to train 1 million people in India by 2022 to help tackle street harassment with its initiative, Stand Up
L’Oréal Paris aims to train 1 million people in India by 2022 to help tackle street harassment with its initiative, Stand Up
The brand aims to train 1 million people in India in bystander intervention to tackle street harassment by 2022. It has joined hands with NGO Breakthrough as i...
brands25 Nov 2020, 13:31

Ranveer Singh, Kane Williamson, Young OHM and McDonald Wanyama feature in Seagram’s Royal Stag latest campaign
Ranveer Singh, Kane Williamson, Young OHM and McDonald Wanyama feature in Seagram’s Royal Stag latest campaign
Seagram’s Royal Stag launches a new campaign with global icons. The intriguing campaign features top global stars like Ranveer Singh, Rohit Sharma, Diva Dhawan...
brands25 Nov 2020, 13:07

Diageo will use 30% less water in every drink it makes as a part of its 10-year sustainability action plan
Diageo will use 30% less water in every drink it makes as a part of its 10-year sustainability action plan
Diageo has announced its ‘Society 2030: Spirit of Progress’ plan, aimed at making a positive impact on the world by 2030. Diageo will focus its action over the...
brands24 Nov 2020, 17:38

Bumble encourages single Indians to make the first move in new brand campaign
Bumble encourages single Indians to make the first move in new brand campaign
Bumble’s new integrated campaign encourages millennials and Gen Z in India to make the first move, and aims to support the Bumble community to navigate the new...
brands24 Nov 2020, 16:11

Wakefit.co clocks 223% increase in revenues over last year during the Festive Sale; records 43% traffic from Tier-II cities
Wakefit.co clocks 223% increase in revenues over last year during the Festive Sale; records 43% traffic from Tier-II cities
As demand for home and sleep solutions surges, the company witnesses a surge in website traffic of 84% and 139% in Tier I and Tier II cities respectively as co...
brands24 Nov 2020, 12:44

No gaming advertisement may depict any person under the age of 18 years, or who appears to be under the age of 18: ASCI
No gaming advertisement may depict any person under the age of 18 years, or who appears to be under the age of 18: ASCI
ASCI introduces new guidelines to make real-money gaming advertising safer. The advertisements will not be allowed to present ‘Online gaming for real money win...
brands24 Nov 2020, 12:06

Narendra Modi, Sonu Sood and Anand Mahindra top Indian Twitter engagement in October 2020, shows report
Narendra Modi, Sonu Sood and Anand Mahindra top Indian Twitter engagement in October 2020, shows report
Tejashwi Yadav clocked over 1.24 million engagements in October overshadowing incumbent Bihar CM Nitish Kumar who managed only 133,879 engagements. The IPL was...
brands23 Nov 2020, 14:32

Tata Sky celebrates World Television Day with Yashraj Mukhate
Tata Sky celebrates World Television Day with Yashraj Mukhate
The ad film captures the iconic songs and dialogues from television’s famous shows and moments to take audiences on a nostalgic trip. Tata Sky’s campaign with ...
brands20 Nov 2020, 10:32

As SSR fans get upset over a Bingo! ad feat. Ranveer Singh that they felt mocked the late actor, ITC says the ad was shot in October 2019
As SSR fans get upset over a Bingo! ad feat. Ranveer Singh that they felt mocked the late actor, ITC says the ad was shot in October 2019
Bingo! had recently released an ad for its latest offerings, Bingo! Mad Angles Cheese Nachos and Bingo! Mad Angles Pizza featuring actor Ranveer Singh. The ad ...
brands19 Nov 2020, 15:09

BharatPe to add another 3 million merchants to its existing list of over 5 million merchants by the end of FY21
BharatPe to add another 3 million merchants to its existing list of over 5 million merchants by the end of FY21
BharatPe plans to substantially scale up its presence by adding another 30 cities to its list by December 2020. The cities, spread across India, include tier-1...
brands18 Nov 2020, 14:20

Now you can stay in Gauri Khan and Shah Rukh Khan’s house in Delhi
Now you can stay in Gauri Khan and Shah Rukh Khan’s house in Delhi
Airbnb has on boarded its first Bollywood host. The US-based vacation rental company has partnered with producer and designer Gauri Khan. Airbnb has partnered ...
brands17 Nov 2020, 12:51

Trivago’s Abhinav Kumar features in his first Paytm ad
Trivago’s Abhinav Kumar features in his first Paytm ad
Launches 3 unique ads on digital platforms for raising awareness on direct bank transfers using mobile number. Showcases easy of Money Transfers from Paytm app...
brands12 Nov 2020, 17:59

Swiggy has read every consumers’ mind and sent out fun Diwali Bonus emailers to lift their spirits
Swiggy has read every consumers’ mind and sent out fun Diwali Bonus emailers to lift their spirits
Swiggy has given a new twist to the standard format of bonus letters. Its new emailer gives you an opportunity to grab, “Chief Executive Bonus.”COVID has not l...
brands11 Nov 2020, 15:41

Cardi B apologises for her magazine cover promoting Reebok Shoes that paid homage to Maa Durga
Cardi B apologises for her magazine cover promoting Reebok Shoes that paid homage to Maa Durga
Cardi B’s latest photo shoot with a magazine cover for the upcoming launch of Sneaker Collection with Reebok hasn’t gone down well with a lot of Indians. The r...
brands11 Nov 2020, 14:32

Cardi B redesigns Reebok’s Club C collection; will soon be seen in its campaign celebrating women empowerment and self-expression
Cardi B redesigns Reebok’s Club C collection; will soon be seen in its campaign celebrating women empowerment and self-expression
The two silhouettes, the Club C Cardi and the Cardi Coated Club C Double, will feature women’s and children’s footwear sizing options. The multi-platform globa...
brands10 Nov 2020, 16:09

Unacademy's viral ad draws a correlation between students' desire to learn and on-field Cricket action
Unacademy's viral ad draws a correlation between students' desire to learn and on-field Cricket action
Conceived by Lowe Lintas, the film was trending on Twitter yesterday. The campaign film has already garnered over 2.5 million views across social media and dig...
brands09 Nov 2020, 13:53

Rana Daggubati ventures into content creation with his digital platform South Bay
Rana Daggubati ventures into content creation with his digital platform South Bay
The channel will host varied content right from music, unscripted celebrity content, animation, news to lots more. South Bay is all set to be launched on Novem...
brands05 Nov 2020, 15:22

Finding Dhoni’s successor – A celebrity, a player, a leader?
Finding Dhoni’s successor – A celebrity, a player, a leader?
IPLomania, a syndicated study by Hansa Research aims to provide a unique perspective at who his successor in all these roles could be. The study looks into ima...
brands05 Nov 2020, 10:00

Ponds Cold Cream gives a new emotional twist to its googly woogly wooksh and its latest ad is a must watch
Ponds Cold Cream gives a new emotional twist to its googly woogly wooksh and its latest ad is a must watch
Conceptualised by Ogilvy Mumbai, Ponds Cold Cream’s latest ad is about a dementia patient who lives alone with a helper. We also look back at Ponds Cold Cream’...
brands04 Nov 2020, 18:05

Mondelez India's heartwarming Diwali ad is also a celebration of local retailers
Mondelez India's heartwarming Diwali ad is also a celebration of local retailers
For this Diwali, Mondelez India has launched what they call the most generous ad ever. The brand is reaching out to 1800+ local retailers, across 260+ pin code...
brands03 Nov 2020, 14:27

LinkedIn India launches a campaign to show how progress starts with a single step
LinkedIn India launches a campaign to show how progress starts with a single step
The ongoing economic crisis has left many professionals feeling stuck, uncertain, and overwhelmed. LinkedIn has launched a new to help professionals navigate t...
brands01 Dec 2020, 13:56

Horlicks Protein Plus ropes in Akshay Kumar as its new brand ambassador
Horlicks Protein Plus ropes in Akshay Kumar as its new brand ambassador
Horlicks Protein Plus has onboarded Akshay Kumar as its brand face. The new TVC featuring Akshay Kumar, highlights the issues of an urban Indian adult.Hindustan Unilever Limited (HUL) has onboarded A...
brands27 Nov 2020, 16:41

Ishaan Khatter is the first Indian male and Gen Z celebrity to partner with women-first social networking app Bumble
Ishaan Khatter is the first Indian male and Gen Z celebrity to partner with women-first social networking app Bumble
Bumble partners with Bollywood actor Ishaan Khatter for a series of interactive stories to help single Indians navigate dating in 2020. Ishaan Khatter shares tips on how to Bumble better.Bumble, the ...
brands25 Nov 2020, 13:31

Ranveer Singh, Kane Williamson, Young OHM and McDonald Wanyama feature in Seagram’s Royal Stag latest campaign
Ranveer Singh, Kane Williamson, Young OHM and McDonald Wanyama feature in Seagram’s Royal Stag latest campaign
Seagram’s Royal Stag launches a new campaign with global icons. The intriguing campaign features top global stars like Ranveer Singh, Rohit Sharma, Diva Dhawan, Jasprit Bumrah, Kane Williamson, Young...
brands24 Nov 2020, 16:11

Wakefit.co clocks 223% increase in revenues over last year during the Festive Sale; records 43% traffic from Tier-II cities
Wakefit.co clocks 223% increase in revenues over last year during the Festive Sale; records 43% traffic from Tier-II cities
As demand for home and sleep solutions surges, the company witnesses a surge in website traffic of 84% and 139% in Tier I and Tier II cities respectively as compared to last year. Due to COVID-19 and...
brands23 Nov 2020, 14:32

Tata Sky celebrates World Television Day with Yashraj Mukhate
Tata Sky celebrates World Television Day with Yashraj Mukhate
The ad film captures the iconic songs and dialogues from television’s famous shows and moments to take audiences on a nostalgic trip. Tata Sky’s campaign with Yashraj Mukhate has garnered over 2.6 Mi...
brands18 Nov 2020, 14:20

Now you can stay in Gauri Khan and Shah Rukh Khan’s house in Delhi
Now you can stay in Gauri Khan and Shah Rukh Khan’s house in Delhi
Airbnb has on boarded its first Bollywood host. The US-based vacation rental company has partnered with producer and designer Gauri Khan. Airbnb has partnered with Indian Film Producer and Internatio...
brands11 Nov 2020, 15:41

Cardi B apologises for her magazine cover promoting Reebok Shoes that paid homage to Maa Durga
Cardi B apologises for her magazine cover promoting Reebok Shoes that paid homage to Maa Durga
Cardi B’s latest photo shoot with a magazine cover for the upcoming launch of Sneaker Collection with Reebok hasn’t gone down well with a lot of Indians. The rapper posed as Goddess Durga to celebrat...
brands09 Nov 2020, 13:53

Rana Daggubati ventures into content creation with his digital platform South Bay
Rana Daggubati ventures into content creation with his digital platform South Bay
The channel will host varied content right from music, unscripted celebrity content, animation, news to lots more. South Bay is all set to be launched on November 15, 2020. Actor, producer and entrep...
brands05 Nov 2020, 15:22

Finding Dhoni’s successor – A celebrity, a player, a leader?
Finding Dhoni’s successor – A celebrity, a player, a leader?
IPLomania, a syndicated study by Hansa Research aims to provide a unique perspective at who his successor in all these roles could be. The study looks into image associations across various parameter...
brands01 Dec 2020, 12:47

myFanPark merges with Starsona Inc. to create a global celebrity engagement platform
myFanPark merges with Starsona Inc. to create a global celebrity engagement platform
The company saw its revenue climb 283%, which stimulated a range of new artists, athletes, entertainers, and influencers to join the platform around the world. After the merger, fans can now engage with more than 2,400 stars from around th...
brands30 Nov 2020, 13:23

Prega News ropes in Anushka Sharma as its brand ambassador
Prega News ropes in Anushka Sharma as its brand ambassador
Home pregnancy test kit brand Prega News has roped in Anushka Sharma as its brand ambassador. The brand had also tied up with Kareena Kapoor Khan during her pregnancy. The new campaign has been conceptualized by ADK Fortune.Prega News has roped in actor Anushka Shar...
brands25 Nov 2020, 16:43

PagarBook signs Akshay Kumar as brand ambassador till 2022 to help the brand achieve its 10 million users target
PagarBook signs Akshay Kumar as brand ambassador till 2022 to help the brand achieve its 10 million users target
The Bollywood celebrity comes on board till 2022 for national promotions. He will be a part of brand strategy to help the platform grow to 10 million users by 2021.Staff management solutions provider, PagarBook, today announced that they h...
brands25 Nov 2020, 14:43

L’Oréal Paris aims to train 1 million people in India by 2022 to help tackle street harassment with its initiative, Stand Up
L’Oréal Paris aims to train 1 million people in India by 2022 to help tackle street harassment with its initiative, Stand Up
The brand aims to train 1 million people in India in bystander intervention to tackle street harassment by 2022. It has joined hands with NGO Breakthrough as its on ground training partner. Aditi Rao Hydari has been roped in as the face of...
brands25 Nov 2020, 13:07

Diageo will use 30% less water in every drink it makes as a part of its 10-year sustainability action plan
Diageo will use 30% less water in every drink it makes as a part of its 10-year sustainability action plan
Diageo has announced its ‘Society 2030: Spirit of Progress’ plan, aimed at making a positive impact on the world by 2030. Diageo will focus its action over the next ten years in three core areas: promoting positive drinking; championing in...
brands24 Nov 2020, 17:38

Bumble encourages single Indians to make the first move in new brand campaign
Bumble encourages single Indians to make the first move in new brand campaign
Bumble’s new integrated campaign encourages millennials and Gen Z in India to make the first move, and aims to support the Bumble community to navigate the new rules of dating in these challenging times. A recent Bumble study revealed 70% ...
brands24 Nov 2020, 12:44

No gaming advertisement may depict any person under the age of 18 years, or who appears to be under the age of 18: ASCI
No gaming advertisement may depict any person under the age of 18 years, or who appears to be under the age of 18: ASCI
ASCI introduces new guidelines to make real-money gaming advertising safer. The advertisements will not be allowed to present ‘Online gaming for real money winnings’ as an income opportunity or an alternative employment option now.The Adve...
brands24 Nov 2020, 12:06

Narendra Modi, Sonu Sood and Anand Mahindra top Indian Twitter engagement in October 2020, shows report
Narendra Modi, Sonu Sood and Anand Mahindra top Indian Twitter engagement in October 2020, shows report
Tejashwi Yadav clocked over 1.24 million engagements in October overshadowing incumbent Bihar CM Nitish Kumar who managed only 133,879 engagements. The IPL was the flavour of the season for cricketers where expectedly India captain and exp...
brands20 Nov 2020, 10:32

As SSR fans get upset over a Bingo! ad feat. Ranveer Singh that they felt mocked the late actor, ITC says the ad was shot in October 2019
As SSR fans get upset over a Bingo! ad feat. Ranveer Singh that they felt mocked the late actor, ITC says the ad was shot in October 2019
Bingo! had recently released an ad for its latest offerings, Bingo! Mad Angles Cheese Nachos and Bingo! Mad Angles Pizza featuring actor Ranveer Singh. The ad offended fans of late actor Sushant Singh Rajput and claimed the ad mocked Rajpu...
brands19 Nov 2020, 15:09

BharatPe to add another 3 million merchants to its existing list of over 5 million merchants by the end of FY21
BharatPe to add another 3 million merchants to its existing list of over 5 million merchants by the end of FY21
BharatPe plans to substantially scale up its presence by adding another 30 cities to its list by December 2020. The cities, spread across India, include tier-1 cities like Kolkata and Chennai, emerging cities like Coimbatore, Kochi, Dehrad...
brands17 Nov 2020, 12:51

Trivago’s Abhinav Kumar features in his first Paytm ad
Trivago’s Abhinav Kumar features in his first Paytm ad
Launches 3 unique ads on digital platforms for raising awareness on direct bank transfers using mobile number. Showcases easy of Money Transfers from Paytm app at Zero charge, without the need for Wallet KYC.Paytm has launched 3 new ads on social media, as part of i...
brands12 Nov 2020, 17:59

Swiggy has read every consumers’ mind and sent out fun Diwali Bonus emailers to lift their spirits
Swiggy has read every consumers’ mind and sent out fun Diwali Bonus emailers to lift their spirits
Swiggy has given a new twist to the standard format of bonus letters. Its new emailer gives you an opportunity to grab, “Chief Executive Bonus.”COVID has not left our country yet. Many employees continue working doubly hard from inside the...
brands11 Nov 2020, 14:32

Cardi B redesigns Reebok’s Club C collection; will soon be seen in its campaign celebrating women empowerment and self-expression
Cardi B redesigns Reebok’s Club C collection; will soon be seen in its campaign celebrating women empowerment and self-expression
The two silhouettes, the Club C Cardi and the Cardi Coated Club C Double, will feature women’s and children’s footwear sizing options. The multi-platform global superstar will also debut an all-new campaign, celebrating self-expression and...
brands10 Nov 2020, 16:09

Unacademy's viral ad draws a correlation between students' desire to learn and on-field Cricket action
Unacademy's viral ad draws a correlation between students' desire to learn and on-field Cricket action
Conceived by Lowe Lintas, the film was trending on Twitter yesterday. The campaign film has already garnered over 2.5 million views across social media and digital platforms.Unacademy has released a new campaign film called ‘Cracking the G...
brands05 Nov 2020, 10:00

Ponds Cold Cream gives a new emotional twist to its googly woogly wooksh and its latest ad is a must watch
Ponds Cold Cream gives a new emotional twist to its googly woogly wooksh and its latest ad is a must watch
Conceptualised by Ogilvy Mumbai, Ponds Cold Cream’s latest ad is about a dementia patient who lives alone with a helper. We also look back at Ponds Cold Cream’s communication journey so far and some of its well-known ads. We are in the mid...
brands04 Nov 2020, 18:05

Mondelez India's heartwarming Diwali ad is also a celebration of local retailers
Mondelez India's heartwarming Diwali ad is also a celebration of local retailers
For this Diwali, Mondelez India has launched what they call the most generous ad ever. The brand is reaching out to 1800+ local retailers, across 260+ pin codes, whose businesses are promoted locally through the latest Cadbury Celebrations...
brands03 Nov 2020, 14:27

LinkedIn India launches a campaign to show how progress starts with a single step
LinkedIn India launches a campaign to show how progress starts with a single step
The ongoing economic crisis has left many professionals feeling stuck, uncertain, and overwhelmed. LinkedIn has launched a new to help professionals navigate through these challenges and remind them that progress starts with a single step....