The company saw its revenue climb 283%, which stimulated a range of new artists, athletes, entertainers, and influencers to join the platform around the world. After the merger, fans can now engage with more than 2,400 stars from around th...

Home pregnancy test kit brand Prega News has roped in Anushka Sharma as its brand ambassador. The brand had also tied up with Kareena Kapoor Khan during her pregnancy. The new campaign has been conceptualized by ADK Fortune.Prega News has roped in actor Anushka Shar...

The Bollywood celebrity comes on board till 2022 for national promotions. He will be a part of brand strategy to help the platform grow to 10 million users by 2021.Staff management solutions provider, PagarBook, today announced that they h...

The brand aims to train 1 million people in India in bystander intervention to tackle street harassment by 2022. It has joined hands with NGO Breakthrough as its on ground training partner. Aditi Rao Hydari has been roped in as the face of...

Diageo has announced its ‘Society 2030: Spirit of Progress’ plan, aimed at making a positive impact on the world by 2030. Diageo will focus its action over the next ten years in three core areas: promoting positive drinking; championing in...

Bumble’s new integrated campaign encourages millennials and Gen Z in India to make the first move, and aims to support the Bumble community to navigate the new rules of dating in these challenging times. A recent Bumble study revealed 70% ...

ASCI introduces new guidelines to make real-money gaming advertising safer. The advertisements will not be allowed to present ‘Online gaming for real money winnings’ as an income opportunity or an alternative employment option now.The Adve...

Tejashwi Yadav clocked over 1.24 million engagements in October overshadowing incumbent Bihar CM Nitish Kumar who managed only 133,879 engagements. The IPL was the flavour of the season for cricketers where expectedly India captain and exp...

Bingo! had recently released an ad for its latest offerings, Bingo! Mad Angles Cheese Nachos and Bingo! Mad Angles Pizza featuring actor Ranveer Singh. The ad offended fans of late actor Sushant Singh Rajput and claimed the ad mocked Rajpu...

BharatPe plans to substantially scale up its presence by adding another 30 cities to its list by December 2020. The cities, spread across India, include tier-1 cities like Kolkata and Chennai, emerging cities like Coimbatore, Kochi, Dehrad...

Launches 3 unique ads on digital platforms for raising awareness on direct bank transfers using mobile number. Showcases easy of Money Transfers from Paytm app at Zero charge, without the need for Wallet KYC.Paytm has launched 3 new ads on social media, as part of i...

Swiggy has given a new twist to the standard format of bonus letters. Its new emailer gives you an opportunity to grab, “Chief Executive Bonus.”COVID has not left our country yet. Many employees continue working doubly hard from inside the...

The two silhouettes, the Club C Cardi and the Cardi Coated Club C Double, will feature women’s and children’s footwear sizing options. The multi-platform global superstar will also debut an all-new campaign, celebrating self-expression and...

Conceived by Lowe Lintas, the film was trending on Twitter yesterday. The campaign film has already garnered over 2.5 million views across social media and digital platforms.Unacademy has released a new campaign film called ‘Cracking the G...

Conceptualised by Ogilvy Mumbai, Ponds Cold Cream’s latest ad is about a dementia patient who lives alone with a helper. We also look back at Ponds Cold Cream’s communication journey so far and some of its well-known ads. We are in the mid...

For this Diwali, Mondelez India has launched what they call the most generous ad ever. The brand is reaching out to 1800+ local retailers, across 260+ pin codes, whose businesses are promoted locally through the latest Cadbury Celebrations...

The ongoing economic crisis has left many professionals feeling stuck, uncertain, and overwhelmed. LinkedIn has launched a new to help professionals navigate through these challenges and remind them that progress starts with a single step....