TOP STORY
Mirror, mirror on the wall; when will you stop judging us all: asks Taapsee Pannu in her latest ad with SUGAR Cosmetics
brands21 Sep 2021, 17:31

Noise ropes in Taapsee Pannu as its brand ambassador for smart wearables
Noise ropes in Taapsee Pannu as its brand ambassador for smart wearables
Noise has announced the appointment of actress Taapsee Pannu as its brand ambassador. She will be the face of smart wearable category.Noise, the leading Indian...
brands21 Sep 2021, 16:12

Tara Sutaria to be the face of Olay India's premium skincare range
Tara Sutaria to be the face of Olay India's premium skincare range
Tara Sutaria announced as brand ambassador for Olay India. Tara, who wears multiple hats from acting to singing and dancing is also known for her down-to-earth...
brands21 Sep 2021, 13:29

Thums Up's latest ad celebrates the grit and determination of Indian fast bowler Mohammad Siraj
Thums Up's latest ad celebrates the grit and determination of Indian fast bowler Mohammad Siraj
Thums Up partners with Mohammed Siraj. Its advertisement with Siraj aims to showcase the arduous journey of Mohammed Siraj, who despite his humble background a...
brands20 Sep 2021, 19:18

Durex takes down its latest social media post on the bus scene from Netflix’s Sex Education after internet users call it ‘insensitive’
Durex takes down its latest social media post on the bus scene from Netflix’s Sex Education after internet users call it ‘insensitive’
Durex India used Netflix’s Sex Education’s most powerful, endearing, revolutionary ‘Bus Scene’ about sexual assault survivors to sell its product. Soon, Durex’...
brands20 Sep 2021, 11:26

CRED's latest IPL campaign features Olympic gold medalist Neeraj Chopra in different avatars
CRED's latest IPL campaign features Olympic gold medalist Neeraj Chopra in different avatars
CRED is back at it again, this time featuring Olympic gold medallist Neeraj Chopra. The film will also see Jim Sarbh engaging with the audience and highlightin...
brands17 Sep 2021, 14:53

TVS Eurogrip denies speculation over signing a Rs 23 crore sponsorship deal with Chennai Super Kings
TVS Eurogrip denies speculation over signing a Rs 23 crore sponsorship deal with Chennai Super Kings
Earlier today, a few media houses filed a story stating that CSK has signed a 3-year sponsorship deal with TVS Srichakra. However, TVS Eurogrip has released a ...
brands17 Sep 2021, 11:42

Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist
Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist
In 1994, confectionery giant Cadbury Dairy Milk launched an iconic commercial featuring model Shimona Rashi dancing unabashedly in a cricket stadium full of pe...
brands16 Sep 2021, 13:23

Disha Patani to be the face of mobile accessories brand Ambrane
Disha Patani to be the face of mobile accessories brand Ambrane
Disha Patani is the latest to join the Ambrane family, which already includes the likes of the famous Cricketer Ravindra Jadeja as its Brand Ambassador. Ambran...
brands16 Sep 2021, 12:30

Shoppers Stop launches an ad film for the homecoming of Maa Durga with Swastika Dutta
Shoppers Stop launches an ad film for the homecoming of Maa Durga with Swastika Dutta
The ad film is conceptualised by Flying Mind Bangalore. It features Swastika Dutta. Shoppers Stop rings in the festive season with a heartwarming and emotional...
brands16 Sep 2021, 10:00

Hyperice makes its foray into India; onboards Virat Kohli as its first brand ambassador and athlete investor
Hyperice makes its foray into India; onboards Virat Kohli as its first brand ambassador and athlete investor
Hyperice announces Virat Kohli as its brand ambassador. Through the partnership, Virat Kohli will work collaboratively with Hyperice to further accelerate the ...
brands15 Sep 2021, 14:24

Janhvi Kapoor to be the new face of feminine hygiene brand Paree Sanitary Pads
Janhvi Kapoor to be the new face of feminine hygiene brand Paree Sanitary Pads
Janhvi will be endorsing the brand Paree and advocate the importance of menstrual hygiene. The brand has also launched a new campaign featuring Janhvi Kapoor w...
brands09 Sep 2021, 15:23

Tinder's new film aims to spark open, honest and compassionate conversations around mutual respect and consent
Tinder's new film aims to spark open, honest and compassionate conversations around mutual respect and consent
Tinder India releases new film to portray consent in modern day dating culture. The thought-provoking film is a part of Tinder’s Conversations on Consent initi...
brands08 Sep 2021, 17:46

Facebook launches new campaign to encourage people to follow COVID-appropriate behaviour
Facebook launches new campaign to encourage people to follow COVID-appropriate behaviour
The #MyStory campaign – made in collaboration with Bill & Melinda Gates Foundation, Population Foundation of India and Love Matters India – aims to normalize t...
brands08 Sep 2021, 16:18

BYJU’s group's Great Learning launches a new campaign with Virat Kohli to highlight the importance of upskilling
BYJU’s group's Great Learning launches a new campaign with Virat Kohli to highlight the importance of upskilling
The ad films use the cricket pitch as a metaphor for the corporate ‘career game’ and highlight the need for upskilling to play brilliant innings on that field....
brands08 Sep 2021, 12:45

Neeraj Chopra, Olympic Gold Medalist signs first brand endorsement with Tata AIA post Tokyo Win
Neeraj Chopra, Olympic Gold Medalist signs first brand endorsement with Tata AIA post Tokyo Win
Brands are flocking up to partner with Gold Medalist Neeraj Chopra. Javelin thrower has signed his first long-term brand association with Tata AIA.Tata AIA Lif...
brands06 Sep 2021, 14:59

Amul Macho files a complaint against Lux Cozi for allegedly plagiarising its 'toing' advertisement from 2007
Amul Macho files a complaint against Lux Cozi for allegedly plagiarising its 'toing' advertisement from 2007
Amul Macho’ blames Lux Cozi for copying its 'toing' ad. The Lux Cozi Ad featuring Varun Dhawan is currently being aired on various news channels and on Sony TV...
brands06 Sep 2021, 12:48

Navneet launches a campaign to commemorate its more than 60 years journey
Navneet launches a campaign to commemorate its more than 60 years journey
Navneet's campaign highlights the brand’s journey over the past 6 decades. Established by the Gala family in 1959, Navneet has grown to become a Publication co...
brands03 Sep 2021, 15:45

Thums Up partners with Jasprit Bumrah for ICC Men’s T20 World Cup 2021
Thums Up partners with Jasprit Bumrah for ICC Men’s T20 World Cup 2021
Thums Up partners with Jasprit Bumrah. Continues the #PalatDe movement with ICC Men’s T20 World Cup. Thums Up, Coca-Cola India’s home-grown brand, has partnere...
brands03 Sep 2021, 13:58

Ahead of Teacher's Day, LEAD turns the spotlight on the challenges faced by school owners in these testing times
Ahead of Teacher's Day, LEAD turns the spotlight on the challenges faced by school owners in these testing times
LEAD pays a rich tribute to School Owners for their Herculean effort over the lockdown The campaign is conceptualised by TBWA India.LEAD's latest digital film ...
brands01 Sep 2021, 15:02

Ahead of the finale launch of Money Heist, Pepsi announces partnership with Netflix, launches digital film featuring Tiger Shroff
Ahead of the finale launch of Money Heist, Pepsi announces partnership with Netflix, launches digital film featuring Tiger Shroff
As a part of the partnership, Pepsi will launch limited-edition golden cans & packs. The brand has also launched a digital film featuring brand ambassador Tige...
brands01 Sep 2021, 12:10

SBI General Insurance launches its sonic brand identity
SBI General Insurance launches its sonic brand identity
SBI General Insurance has a new sonic identity now. The company’s musical id is envisaged to create a deep and multisensory experience for its customers and th...
brands01 Sep 2021, 12:01

M·A·C Cosmetics has appointed Bhumi Pednekar as its first Indian brand ambassador
M·A·C Cosmetics has appointed Bhumi Pednekar as its first Indian brand ambassador
M·A·C Cosmetics has its first-ever Indian brand ambassador. Bhumi Pednekar will be the face of the brand. M·A·C Cosmetics India has named Bollywood film star B...
brands01 Sep 2021, 11:32

NiyoX collaborates with singer Benny Dayal to create a Millennial Money Anthem
NiyoX collaborates with singer Benny Dayal to create a Millennial Money Anthem
The millennial-focused fintech NiyoX, has launched a quirky video campaign which demystifies banking and simplifies financial planning. Niyo’s video for the #B...
brands30 Aug 2021, 19:33

TV ads featuring Hrithik and Katrina were conceptualised 6 months ago: Clarifies Zomato after its campaign draws mixed reactions on social media
TV ads featuring Hrithik and Katrina were conceptualised 6 months ago: Clarifies Zomato after its campaign draws mixed reactions on social media
After Zomato’s Hrithik Roshan and Katrina Kaif ads drew mixed reactions on social media, it has now released a statement clarifying that the campaign was conce...
brands30 Aug 2021, 16:00

When Domino’s had a cheesy conversation with Danish Sait and his characters
When Domino’s had a cheesy conversation with Danish Sait and his characters
After a content partnership with Osho Jain, Dominos has released another content piece with Danish Sait. Danish Sait promotes Domino’s Cheesilicious range of n...
brands30 Aug 2021, 12:22

Manushi Chhillar joins Pantene India as the new brand ambassador
Manushi Chhillar joins Pantene India as the new brand ambassador
Bollywood Debutant & Former Miss World, Manushi Chhillar has joined Pantene India as the new brand face. Featuring in a TVC about Pantene 2in1, a unique produc...
brands21 Sep 2021, 17:31

Noise ropes in Taapsee Pannu as its brand ambassador for smart wearables
Noise ropes in Taapsee Pannu as its brand ambassador for smart wearables
Noise has announced the appointment of actress Taapsee Pannu as its brand ambassador. She will be the face of smart wearable category.Noise, the leading Indian connected lifestyle brand, has announce...
brands20 Sep 2021, 19:18

Durex takes down its latest social media post on the bus scene from Netflix’s Sex Education after internet users call it ‘insensitive’
Durex takes down its latest social media post on the bus scene from Netflix’s Sex Education after internet users call it ‘insensitive’
Durex India used Netflix’s Sex Education’s most powerful, endearing, revolutionary ‘Bus Scene’ about sexual assault survivors to sell its product. Soon, Durex’s comment section flooded with Twitter u...
brands17 Sep 2021, 11:42

Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist
Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist
In 1994, confectionery giant Cadbury Dairy Milk launched an iconic commercial featuring model Shimona Rashi dancing unabashedly in a cricket stadium full of people. As a tribute to women athletes, th...
brands16 Sep 2021, 10:00

Hyperice makes its foray into India; onboards Virat Kohli as its first brand ambassador and athlete investor
Hyperice makes its foray into India; onboards Virat Kohli as its first brand ambassador and athlete investor
Hyperice announces Virat Kohli as its brand ambassador. Through the partnership, Virat Kohli will work collaboratively with Hyperice to further accelerate the wellness category as it begins its expan...
brands08 Sep 2021, 17:46

Facebook launches new campaign to encourage people to follow COVID-appropriate behaviour
Facebook launches new campaign to encourage people to follow COVID-appropriate behaviour
The #MyStory campaign – made in collaboration with Bill & Melinda Gates Foundation, Population Foundation of India and Love Matters India – aims to normalize the need to vaccinate and follow COVID-19...
brands06 Sep 2021, 14:59

Amul Macho files a complaint against Lux Cozi for allegedly plagiarising its 'toing' advertisement from 2007
Amul Macho files a complaint against Lux Cozi for allegedly plagiarising its 'toing' advertisement from 2007
Amul Macho’ blames Lux Cozi for copying its 'toing' ad. The Lux Cozi Ad featuring Varun Dhawan is currently being aired on various news channels and on Sony TV, appears to take more than just inspira...
brands03 Sep 2021, 13:58

Ahead of Teacher's Day, LEAD turns the spotlight on the challenges faced by school owners in these testing times
Ahead of Teacher's Day, LEAD turns the spotlight on the challenges faced by school owners in these testing times
LEAD pays a rich tribute to School Owners for their Herculean effort over the lockdown The campaign is conceptualised by TBWA India.LEAD's latest digital film Out of Syllabus celebrates the unsung ef...
brands01 Sep 2021, 12:01

M·A·C Cosmetics has appointed Bhumi Pednekar as its first Indian brand ambassador
M·A·C Cosmetics has appointed Bhumi Pednekar as its first Indian brand ambassador
M·A·C Cosmetics has its first-ever Indian brand ambassador. Bhumi Pednekar will be the face of the brand. M·A·C Cosmetics India has named Bollywood film star Bhumi Pednekar as its first Brand Ambassa...
brands01 Sep 2021, 11:32

NiyoX collaborates with singer Benny Dayal to create a Millennial Money Anthem
NiyoX collaborates with singer Benny Dayal to create a Millennial Money Anthem
The millennial-focused fintech NiyoX, has launched a quirky video campaign which demystifies banking and simplifies financial planning. Niyo’s video for the #BennyBanksOnNiyoX campaign has been conce...
brands21 Sep 2021, 16:12

Tara Sutaria to be the face of Olay India's premium skincare range
Tara Sutaria to be the face of Olay India's premium skincare range
Tara Sutaria announced as brand ambassador for Olay India. Tara, who wears multiple hats from acting to singing and dancing is also known for her down-to-earth personality, natural charm while owning her confident spirit any woman can resonate with.Olay India, a lea...
brands21 Sep 2021, 13:29

Thums Up's latest ad celebrates the grit and determination of Indian fast bowler Mohammad Siraj
Thums Up's latest ad celebrates the grit and determination of Indian fast bowler Mohammad Siraj
Thums Up partners with Mohammed Siraj. Its advertisement with Siraj aims to showcase the arduous journey of Mohammed Siraj, who despite his humble background and challenges of everyday life, stays true to his roots to become one of the bes...
brands20 Sep 2021, 11:26

CRED's latest IPL campaign features Olympic gold medalist Neeraj Chopra in different avatars
CRED's latest IPL campaign features Olympic gold medalist Neeraj Chopra in different avatars
CRED is back at it again, this time featuring Olympic gold medallist Neeraj Chopra. The film will also see Jim Sarbh engaging with the audience and highlighting the benefits of being a CRED member.After creating a buzz earlier this year wi...
brands17 Sep 2021, 14:53

TVS Eurogrip denies speculation over signing a Rs 23 crore sponsorship deal with Chennai Super Kings
TVS Eurogrip denies speculation over signing a Rs 23 crore sponsorship deal with Chennai Super Kings
Earlier today, a few media houses filed a story stating that CSK has signed a 3-year sponsorship deal with TVS Srichakra. However, TVS Eurogrip has released a statement denying speculation of signing the sponsorship deal.TVS Eurogrip has d...
brands16 Sep 2021, 13:23

Disha Patani to be the face of mobile accessories brand Ambrane
Disha Patani to be the face of mobile accessories brand Ambrane
Disha Patani is the latest to join the Ambrane family, which already includes the likes of the famous Cricketer Ravindra Jadeja as its Brand Ambassador. Ambrane will soon announce its integrated campaign with Disha.Ambrane, mobile accessories brand, ropes in Disha P...
brands16 Sep 2021, 12:30

Shoppers Stop launches an ad film for the homecoming of Maa Durga with Swastika Dutta
Shoppers Stop launches an ad film for the homecoming of Maa Durga with Swastika Dutta
The ad film is conceptualised by Flying Mind Bangalore. It features Swastika Dutta. Shoppers Stop rings in the festive season with a heartwarming and emotional story for Durgotsava. Shera Sajer Shera Stop is the story of homecoming, love, ...
brands15 Sep 2021, 14:24

Janhvi Kapoor to be the new face of feminine hygiene brand Paree Sanitary Pads
Janhvi Kapoor to be the new face of feminine hygiene brand Paree Sanitary Pads
Janhvi will be endorsing the brand Paree and advocate the importance of menstrual hygiene. The brand has also launched a new campaign featuring Janhvi Kapoor with its new range of sanitary padsParee Sanitary Pads announced Janhvi Kapoor, a...
brands09 Sep 2021, 15:23

Tinder's new film aims to spark open, honest and compassionate conversations around mutual respect and consent
Tinder's new film aims to spark open, honest and compassionate conversations around mutual respect and consent
Tinder India releases new film to portray consent in modern day dating culture. The thought-provoking film is a part of Tinder’s Conversations on Consent initiative. Tinder recently launched a new film titled “Closure” to navigate through ...
brands08 Sep 2021, 16:18

BYJU’s group's Great Learning launches a new campaign with Virat Kohli to highlight the importance of upskilling
BYJU’s group's Great Learning launches a new campaign with Virat Kohli to highlight the importance of upskilling
The ad films use the cricket pitch as a metaphor for the corporate ‘career game’ and highlight the need for upskilling to play brilliant innings on that field. The campaign was conceptualised by The Script Room and produced by Dreampunk fi...
brands08 Sep 2021, 12:45

Neeraj Chopra, Olympic Gold Medalist signs first brand endorsement with Tata AIA post Tokyo Win
Neeraj Chopra, Olympic Gold Medalist signs first brand endorsement with Tata AIA post Tokyo Win
Brands are flocking up to partner with Gold Medalist Neeraj Chopra. Javelin thrower has signed his first long-term brand association with Tata AIA.Tata AIA Life Insurance today announced the signing of a multi-year brand partnership with I...
brands06 Sep 2021, 12:48

Navneet launches a campaign to commemorate its more than 60 years journey
Navneet launches a campaign to commemorate its more than 60 years journey
Navneet's campaign highlights the brand’s journey over the past 6 decades. Established by the Gala family in 1959, Navneet has grown to become a Publication conglomerate from a small bookstore in Mumbai.To celebrate more than 60 years in t...
brands03 Sep 2021, 15:45

Thums Up partners with Jasprit Bumrah for ICC Men’s T20 World Cup 2021
Thums Up partners with Jasprit Bumrah for ICC Men’s T20 World Cup 2021
Thums Up partners with Jasprit Bumrah. Continues the #PalatDe movement with ICC Men’s T20 World Cup. Thums Up, Coca-Cola India’s home-grown brand, has partnered with ICC (International Cricket Council) as an exclusive non-alcoholic beverag...
brands01 Sep 2021, 15:02

Ahead of the finale launch of Money Heist, Pepsi announces partnership with Netflix, launches digital film featuring Tiger Shroff
Ahead of the finale launch of Money Heist, Pepsi announces partnership with Netflix, launches digital film featuring Tiger Shroff
As a part of the partnership, Pepsi will launch limited-edition golden cans & packs. The brand has also launched a digital film featuring brand ambassador Tiger Shroff. With the aim of making the most of the fandom of Netflix's immensely p...
brands01 Sep 2021, 12:10

SBI General Insurance launches its sonic brand identity
SBI General Insurance launches its sonic brand identity
SBI General Insurance has a new sonic identity now. The company’s musical id is envisaged to create a deep and multisensory experience for its customers and thereby amplify its key messaging of trust and support.SBI General Insurance (SBIG) today launched its signat...
brands30 Aug 2021, 19:33

TV ads featuring Hrithik and Katrina were conceptualised 6 months ago: Clarifies Zomato after its campaign draws mixed reactions on social media
TV ads featuring Hrithik and Katrina were conceptualised 6 months ago: Clarifies Zomato after its campaign draws mixed reactions on social media
After Zomato’s Hrithik Roshan and Katrina Kaif ads drew mixed reactions on social media, it has now released a statement clarifying that the campaign was conceptualised ...
brands30 Aug 2021, 16:00

When Domino’s had a cheesy conversation with Danish Sait and his characters
When Domino’s had a cheesy conversation with Danish Sait and his characters
After a content partnership with Osho Jain, Dominos has released another content piece with Danish Sait. Danish Sait promotes Domino’s Cheesilicious range of new pizzas.Domino’s India has partnered with Danish Sait, Comedian and Content Cr...
brands30 Aug 2021, 12:22

Manushi Chhillar joins Pantene India as the new brand ambassador
Manushi Chhillar joins Pantene India as the new brand ambassador
Bollywood Debutant & Former Miss World, Manushi Chhillar has joined Pantene India as the new brand face. Featuring in a TVC about Pantene 2in1, a unique product that offers the dual benefits of a shampoo and nourishing conditioner in one bottle; Manushi has shared h...