TOP STORY
TCS retains No 1 spot as India’s top brand but tech sector takes a hit
brands27 Mar 2023, 11:13

Campa has to go beyond invitation price to build the brand & distribution network
Campa has to go beyond invitation price to build the brand & distribution network
Campa is targeting the growing market of downtraders by pricing its soft drinks attractively. When you are drinking a cola, you are not just consuming a soft d...
brands10 Mar 2022, 08:30

Here’s how celebrities and influencers stand to benefit from ASCI’s Endorser Due Diligence service
Here’s how celebrities and influencers stand to benefit from ASCI’s Endorser Due Diligence service
ASCI has launched an Endorser Due Diligence service to help endorsers avoid making misleading claims in advertisements. The service will provide guidance from ...
brands04 Mar 2022, 15:28

HUL makes a strong point about the importance of waste segregation with its latest campaign #BinBoy
HUL makes a strong point about the importance of waste segregation with its latest campaign #BinBoy
Hindustan Unilever Ltd has launched a campaign that looks to inspire individuals to segregate household waste at source and ensure that waste stays out of the ...
brands04 Mar 2022, 13:54

Fanta launches a new campaign featuring Kartik Aaryan for its new offering, Apple Delite
Fanta launches a new campaign featuring Kartik Aaryan for its new offering, Apple Delite
Fanta has expanded its portfolio in India with the launch of Apple Delite. It has also launched a campaign featuring actor Kartik Aaryan to create excitement a...
brands02 Mar 2022, 17:06

Sports sponsorship up 107% in 2021, drove an average 10% lift in purchase intent among fanbase: Nielsen Global Sports Marketing Report
Sports sponsorship up 107% in 2021, drove an average 10% lift in purchase intent among fanbase: Nielsen Global Sports Marketing Report
Nielsen Sports has released ‘Fans are changing the game’, its 2022 global sports marketing report. The report reveals new behaviours fans have adopted during t...
brands01 Mar 2022, 16:03

Coca-Cola launches a campaign for Coca-Cola Zero Sugar featuring Kriti Sanon to drive trial and spark conversations around the new product
Coca-Cola launches a campaign for Coca-Cola Zero Sugar featuring Kriti Sanon to drive trial and spark conversations around the new product
Coca-Cola has launched its zero calorie variant Coca-Cola Zero Sugar with a new look in India. The brand has roped in Kriti Sanon and launched a new campaign c...
brands28 Feb 2022, 12:44

upGrad ropes in Amitabh Bachchan as its Brand Ambassador
upGrad ropes in Amitabh Bachchan as its Brand Ambassador
EdTech platform has appointed Amitabh Bachchan as its brand ambassador. The actor will promote the importance of life-long learning.upGrad signs legendary acto...
brands28 Feb 2022, 11:42

Flipkart Seller Hub's new ad shows how running an online business is as easy as child’s play
Flipkart Seller Hub's new ad shows how running an online business is as easy as child’s play
The campaign highlights Flipkart’s unique benefits for its sellers such as 0% Commission and a 2-step registration. The Flipkart platform has a base of over 2 ...
brands25 Feb 2022, 17:16

Through its latest Daag Acche Hain campaign, Surf Excel wants you to keep your inner child alive
Through its latest Daag Acche Hain campaign, Surf Excel wants you to keep your inner child alive
Surf Excel has launched it annual Holi campaign and this year it wants people to celebrate their inner child. The brand wants to send out the message that ‘act...
brands25 Feb 2022, 14:26

Coca-Cola launches its new ‘Thanda’ campaign with actors Janhvi Kapoor and Ishaan Khatter
Coca-Cola launches its new ‘Thanda’ campaign with actors Janhvi Kapoor and Ishaan Khatter
Coca-Cola has unveiled a new campaign, as an extension to ‘Khud Ko Jagaa, Ek Thanda Lagaa’ featuring actors Janhvi Kapoor and Ishaan Khatter. With this new cam...
brands25 Feb 2022, 12:51

Kantar's guide for FMCD brands to help them navigate the ecosystem with sustainable solutions
Kantar's guide for FMCD brands to help them navigate the ecosystem with sustainable solutions
According to the Kantar report, consumer reactions in the wake of COVID-19 continue to evolve and the Indian market presents several opportunities for the FMCD...
brands24 Feb 2022, 12:28

Amazon Prime's new ad showcases the impact great content has on viewers’ lives
Amazon Prime's new ad showcases the impact great content has on viewers’ lives
‘See Where It Takes You,’ Amazon Prime Video’s new brand campaign highlights the immersive entertainment on the service, and the action it sparks. Conceptualiz...
brands23 Feb 2022, 10:48

Shah Rukh Khan performs stunts on top of a train for Thums Up's new advertisement
Shah Rukh Khan performs stunts on top of a train for Thums Up's new advertisement
After many years, Shah Rukh Khan is seen in his imitable action-hero avatar, performing breathtaking stunts on top of a train, which is pure delight for the fa...
brands21 Feb 2022, 12:50

Flamingo launches a new TVC with Hrithik Roshan to celebrate the spirit of fight against pain
Flamingo launches a new TVC with Hrithik Roshan to celebrate the spirit of fight against pain
Flamingo Cool pack, in its newly launched TVC, showcases Hrithik Roshan using Cool Pack to treat his swelling and pain post an action scene. The brand eyes to ...
brands21 Feb 2022, 11:28

Neobanking platform Stashfin launches a new campaign to promote its all-in-one proposition
Neobanking platform Stashfin launches a new campaign to promote its all-in-one proposition
Stashfin launches ‘all-in-one card’ brand film. It is conceptualised by Havas Worldwide India (Creative).Neobanking platform Stashfin has released its latest b...
brands18 Feb 2022, 14:16

Center Fresh aims to position itself as an enabler of confidence that helps to speak your heart out with latest ad
Center Fresh aims to position itself as an enabler of confidence that helps to speak your heart out with latest ad
"The heart wants what it wants and you can say whatever's in your heart with fresh breath confidence by popping in a Center Fresh," says the brand in its recen...
brands16 Feb 2022, 12:44

Shah Rukh Khan to be the face of online multi-gaming platform A23
Shah Rukh Khan to be the face of online multi-gaming platform A23
Head Digital Works, an online skill gaming company today announced that it has roped in Bollywood superstar Shah Rukh Khan as the Brand Ambassador for its onli...
brands15 Feb 2022, 10:50

Paid Partnership tag on Instagram now accepted as adequate disclosure for influencer advertising, says ASCI
Paid Partnership tag on Instagram now accepted as adequate disclosure for influencer advertising, says ASCI
Advertising Standards Council of India has a new update for influencers and brands. ASCI shared that the paid partnership tag that influencers carry in their a...
brands14 Feb 2022, 14:12

Cadbury Perk's new ad reminds netizens to ‘take it light’ and not be offended with the smallest of things
Cadbury Perk's new ad reminds netizens to ‘take it light’ and not be offended with the smallest of things
Cadbury Perk is back once again with a quirky yet impactful campaign, Cadbury Perk Disclaimers! With cancel culture getting out of hand, the campaign reminds n...
brands11 Feb 2022, 13:00

Maaza brings together Amitabh Bachchan and Pooja Hegde to celebrate magnanimity in their new ad
Maaza brings together Amitabh Bachchan and Pooja Hegde to celebrate magnanimity in their new ad
Conceptualised by McCann World Group, Maaza's new campaign intends to strike a chord with people who often go out of their way to help others with acts of magn...
brands10 Feb 2022, 20:14

ShareChat and MX Media announce a strategic merger of Moj and MX TakaTak
ShareChat and MX Media announce a strategic merger of Moj and MX TakaTak
The combined short video platform will have over 300M MAUs and 100M strong creator community. MX Media and its shareholders will become strategic shareholders ...
brands10 Feb 2022, 12:34

Ahead of the appraisal season, UpGrad launches a campaign to talk about the importance of upskilling
Ahead of the appraisal season, UpGrad launches a campaign to talk about the importance of upskilling
upGrad has launched the third leg of its ‘Fast Forward your career’ campaign, right ahead of the appraisal season. Conceptualized in partnership with The Yello...
brands10 Feb 2022, 11:56

Scaler's campaign pulls off a people's heist to say skills matter more than degrees in advancing your career
Scaler's campaign pulls off a people's heist to say skills matter more than degrees in advancing your career
The campaign kicks off with the release of pop-culture inspired brand film, conceptualised by Scaler's Marketing and Creative team. The digital campaign aims t...
brands09 Feb 2022, 17:02

From talking about struggles of COVID batch students to addressing how our country survived extreme oxygen shortage in 2021, HDFC Life’s latest ad will leave you teary-eyed
From talking about struggles of COVID batch students to addressing how our country survived extreme oxygen shortage in 2021, HDFC Life’s latest ad will leave you teary-eyed
In a category that follows a homogenised approach to advertising, Insurance major HDFC Life’s latest campaign is like a breath of fresh air. It is an insurance...
brands09 Feb 2022, 14:37

Plant-based meat brand GoodDot launches a campaign featuring Neeraj Chopra to promote the message of doing good
Plant-based meat brand GoodDot launches a campaign featuring Neeraj Chopra to promote the message of doing good
Plant-based meat brand GoodDot has recently launched its nation-wide ad campaign featuring Neeraj Chopra. The ad is aimed at prompting people to do good.Plant-...
brands09 Feb 2022, 11:57

Nescafe launches a campaign to motivate the youth to push their limits, surpass challenges and achieve their dreams
Nescafe launches a campaign to motivate the youth to push their limits, surpass challenges and achieve their dreams
Coffee brand Nescafe has launched a new campaign urging India’s youth to fuel up their dreams with 'Badal life ki raftaar' (change the pace of life) campaign. ...
brands27 Mar 2023, 11:13

Campa has to go beyond invitation price to build the brand & distribution network
Campa has to go beyond invitation price to build the brand & distribution network
Campa is targeting the growing market of downtraders by pricing its soft drinks attractively. When you are drinking a cola, you are not just consuming a soft drink, you are consuming a branded experi...
brands04 Mar 2022, 13:54

Fanta launches a new campaign featuring Kartik Aaryan for its new offering, Apple Delite
Fanta launches a new campaign featuring Kartik Aaryan for its new offering, Apple Delite
Fanta has expanded its portfolio in India with the launch of Apple Delite. It has also launched a campaign featuring actor Kartik Aaryan to create excitement around the new offering.Coca-Cola India h...
brands28 Feb 2022, 12:44

upGrad ropes in Amitabh Bachchan as its Brand Ambassador
upGrad ropes in Amitabh Bachchan as its Brand Ambassador
EdTech platform has appointed Amitabh Bachchan as its brand ambassador. The actor will promote the importance of life-long learning.upGrad signs legendary actor, Amitabh Bachchan who certainly dons m...
brands25 Feb 2022, 14:26

Coca-Cola launches its new ‘Thanda’ campaign with actors Janhvi Kapoor and Ishaan Khatter
Coca-Cola launches its new ‘Thanda’ campaign with actors Janhvi Kapoor and Ishaan Khatter
Coca-Cola has unveiled a new campaign, as an extension to ‘Khud Ko Jagaa, Ek Thanda Lagaa’ featuring actors Janhvi Kapoor and Ishaan Khatter. With this new campaign, Coca-Cola aims to encourage peopl...
brands23 Feb 2022, 10:48

Shah Rukh Khan performs stunts on top of a train for Thums Up's new advertisement
Shah Rukh Khan performs stunts on top of a train for Thums Up's new advertisement
After many years, Shah Rukh Khan is seen in his imitable action-hero avatar, performing breathtaking stunts on top of a train, which is pure delight for the fans. The campaign is conceptualised by Og...
brands18 Feb 2022, 14:16

Center Fresh aims to position itself as an enabler of confidence that helps to speak your heart out with latest ad
Center Fresh aims to position itself as an enabler of confidence that helps to speak your heart out with latest ad
"The heart wants what it wants and you can say whatever's in your heart with fresh breath confidence by popping in a Center Fresh," says the brand in its recent TVC. The campaign is conceptualised by...
brands14 Feb 2022, 14:12

Cadbury Perk's new ad reminds netizens to ‘take it light’ and not be offended with the smallest of things
Cadbury Perk's new ad reminds netizens to ‘take it light’ and not be offended with the smallest of things
Cadbury Perk is back once again with a quirky yet impactful campaign, Cadbury Perk Disclaimers! With cancel culture getting out of hand, the campaign reminds netizens to ‘Take It Light’ and not be of...
brands10 Feb 2022, 12:34

Ahead of the appraisal season, UpGrad launches a campaign to talk about the importance of upskilling
Ahead of the appraisal season, UpGrad launches a campaign to talk about the importance of upskilling
upGrad has launched the third leg of its ‘Fast Forward your career’ campaign, right ahead of the appraisal season. Conceptualized in partnership with The Yellow Shutter and Co-produced with Boathouse...
brands10 Feb 2022, 11:56

Scaler's campaign pulls off a people's heist to say skills matter more than degrees in advancing your career
Scaler's campaign pulls off a people's heist to say skills matter more than degrees in advancing your career
The campaign kicks off with the release of pop-culture inspired brand film, conceptualised by Scaler's Marketing and Creative team. The digital campaign aims to break through the noise in the edtech ...
brands10 Mar 2022, 08:30

Here’s how celebrities and influencers stand to benefit from ASCI’s Endorser Due Diligence service
Here’s how celebrities and influencers stand to benefit from ASCI’s Endorser Due Diligence service
ASCI has launched an Endorser Due Diligence service to help endorsers avoid making misleading claims in advertisements. The service will provide guidance from highly-qualified specialists from over 20 disciplines and will help endorsers fu...
brands04 Mar 2022, 15:28

HUL makes a strong point about the importance of waste segregation with its latest campaign #BinBoy
HUL makes a strong point about the importance of waste segregation with its latest campaign #BinBoy
Hindustan Unilever Ltd has launched a campaign that looks to inspire individuals to segregate household waste at source and ensure that waste stays out of the environment and in the circular economy. The ‘Bin Boy’ campaign through its chil...
brands02 Mar 2022, 17:06

Sports sponsorship up 107% in 2021, drove an average 10% lift in purchase intent among fanbase: Nielsen Global Sports Marketing Report
Sports sponsorship up 107% in 2021, drove an average 10% lift in purchase intent among fanbase: Nielsen Global Sports Marketing Report
Nielsen Sports has released ‘Fans are changing the game’, its 2022 global sports marketing report. The report reveals new behaviours fans have adopted during the pandemic to connect with the sports and teams they follow, whether through in...
brands01 Mar 2022, 16:03

Coca-Cola launches a campaign for Coca-Cola Zero Sugar featuring Kriti Sanon to drive trial and spark conversations around the new product
Coca-Cola launches a campaign for Coca-Cola Zero Sugar featuring Kriti Sanon to drive trial and spark conversations around the new product
Coca-Cola has launched its zero calorie variant Coca-Cola Zero Sugar with a new look in India. The brand has roped in Kriti Sanon and launched a new campaign called ‘#BestCokeEver?’ to push people to sample the new product.Coca-Cola has la...
brands28 Feb 2022, 11:42

Flipkart Seller Hub's new ad shows how running an online business is as easy as child’s play
Flipkart Seller Hub's new ad shows how running an online business is as easy as child’s play
The campaign highlights Flipkart’s unique benefits for its sellers such as 0% Commission and a 2-step registration. The Flipkart platform has a base of over 2 lakh sellers and 40 crore customers.Flipkart, India’s homegrown e-commerce marke...
brands25 Feb 2022, 17:16

Through its latest Daag Acche Hain campaign, Surf Excel wants you to keep your inner child alive
Through its latest Daag Acche Hain campaign, Surf Excel wants you to keep your inner child alive
Surf Excel has launched it annual Holi campaign and this year it wants people to celebrate their inner child. The brand wants to send out the message that ‘acting your age’ is all about preconceived notions. The campaign wants to inspire i...
brands25 Feb 2022, 12:51

Kantar's guide for FMCD brands to help them navigate the ecosystem with sustainable solutions
Kantar's guide for FMCD brands to help them navigate the ecosystem with sustainable solutions
According to the Kantar report, consumer reactions in the wake of COVID-19 continue to evolve and the Indian market presents several opportunities for the FMCD brands. The report further states that cautious consumption is the norm - Hygie...
brands24 Feb 2022, 12:28

Amazon Prime's new ad showcases the impact great content has on viewers’ lives
Amazon Prime's new ad showcases the impact great content has on viewers’ lives
‘See Where It Takes You,’ Amazon Prime Video’s new brand campaign highlights the immersive entertainment on the service, and the action it sparks. Conceptualized jointly by Amazon Prime Video and Ogilvy India, the 360-degree campaign will ...
brands21 Feb 2022, 12:50

Flamingo launches a new TVC with Hrithik Roshan to celebrate the spirit of fight against pain
Flamingo launches a new TVC with Hrithik Roshan to celebrate the spirit of fight against pain
Flamingo Cool pack, in its newly launched TVC, showcases Hrithik Roshan using Cool Pack to treat his swelling and pain post an action scene. The brand eyes to penetrate into India's Tier 2 cities.Flamingo, the flagship consumer healthcare ...
brands21 Feb 2022, 11:28

Neobanking platform Stashfin launches a new campaign to promote its all-in-one proposition
Neobanking platform Stashfin launches a new campaign to promote its all-in-one proposition
Stashfin launches ‘all-in-one card’ brand film. It is conceptualised by Havas Worldwide India (Creative).Neobanking platform Stashfin has released its latest brand video, featuring the all-in-one card, which is positioned to meet the needs...
brands16 Feb 2022, 12:44

Shah Rukh Khan to be the face of online multi-gaming platform A23
Shah Rukh Khan to be the face of online multi-gaming platform A23
Head Digital Works, an online skill gaming company today announced that it has roped in Bollywood superstar Shah Rukh Khan as the Brand Ambassador for its online multi-gaming platform - A23. He will feature in A23’s ‘Chalo Saath Khele’ campaign.Head Digital Works, a...
brands15 Feb 2022, 10:50

Paid Partnership tag on Instagram now accepted as adequate disclosure for influencer advertising, says ASCI
Paid Partnership tag on Instagram now accepted as adequate disclosure for influencer advertising, says ASCI
Advertising Standards Council of India has a new update for influencers and brands. ASCI shared that the paid partnership tag that influencers carry in their advertorial posts on Instagram meets the principles of the ASCI guidelines for in...
brands11 Feb 2022, 13:00

Maaza brings together Amitabh Bachchan and Pooja Hegde to celebrate magnanimity in their new ad
Maaza brings together Amitabh Bachchan and Pooja Hegde to celebrate magnanimity in their new ad
Conceptualised by McCann World Group, Maaza's new campaign intends to strike a chord with people who often go out of their way to help others with acts of magnanimity and kindness. It features Amitabh Bachchan and Pooja Hegde. Maaza, Coca-...
brands10 Feb 2022, 20:14

ShareChat and MX Media announce a strategic merger of Moj and MX TakaTak
ShareChat and MX Media announce a strategic merger of Moj and MX TakaTak
The combined short video platform will have over 300M MAUs and 100M strong creator community. MX Media and its shareholders will become strategic shareholders of ShareChat.MX Media Co. Ltd, the parent company of MX TakaTak, and ShareChat, ...
brands09 Feb 2022, 17:02

From talking about struggles of COVID batch students to addressing how our country survived extreme oxygen shortage in 2021, HDFC Life’s latest ad will leave you teary-eyed
From talking about struggles of COVID batch students to addressing how our country survived extreme oxygen shortage in 2021, HDFC Life’s latest ad will leave you teary-eyed
In a category that follows a homogenised approach to advertising, Insurance major HDFC Life’s latest campaign is like a breath of fresh air. It is an insurance advertise...
brands09 Feb 2022, 14:37

Plant-based meat brand GoodDot launches a campaign featuring Neeraj Chopra to promote the message of doing good
Plant-based meat brand GoodDot launches a campaign featuring Neeraj Chopra to promote the message of doing good
Plant-based meat brand GoodDot has recently launched its nation-wide ad campaign featuring Neeraj Chopra. The ad is aimed at prompting people to do good.Plant-based meat brand GoodDot has recently launched its nation- wide ad campaign that...
brands09 Feb 2022, 11:57

Nescafe launches a campaign to motivate the youth to push their limits, surpass challenges and achieve their dreams
Nescafe launches a campaign to motivate the youth to push their limits, surpass challenges and achieve their dreams
Coffee brand Nescafe has launched a new campaign urging India’s youth to fuel up their dreams with 'Badal life ki raftaar' (change the pace of life) campaign. Reconnecting with coffee lovers across the country, the campaign aims to motivat...