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Chumbak has changed its logo and we miss its earlier style and colour
Chumbak changes itsbrand identity .- Its
new logo is designed to work effortlessly across the brand’s digital and physical channels.
Dabur, Vim, Sunfeast, Brooke Bond & Patanjali join the Billion CRP club this year. COVID- 19 does not upset the top brands’ growth Only 6 global brands among t...
Shaadi.com launches a new website WeddingsFromHome to help its users plan virtual weddings. It lists all types of vendors right from Pandits/ Priests to DJ’s a...
Gaana joins the #MakeInTrend. Launches HotShots - a platform that allows Indian content enthusiasts to create & share short viral videos and stories. Short vid...
In the wake of the Black Lives Matter movement in the US which led to social media calling out beauty brands for perpetrating a bias based on skin colour, HUL ...
Investment in marketing and brand-building critical for business recovery post-COVID-19. Innovation and creativity key drivers of growth as BrandZ Top 100’s to...
Cadbury Chocobakes Choc Layered Cakes will be available on shelves from July 2020. It will be a pan-India launch supported by a 360-degree communication campai...
In the next 4 years, adidas is aiming to replace all plastics and polyester in its products with recycled materials. In 2015, adidas announced a partnership wi...
Spotify has proved how important it is to listen to your consumers yet again. This time, the music streaming app has replaced its logo with Good Day Biscuit af...
Unilever announced today that it will remove discriminating words like ‘fair/fairness’, ‘white/whitening’, and ‘light/lightening’ from its products’ packs and ...
Introduces Tamil, Telugu and Kannada interfaces to offer native-language e-commerce experience to consumers. The made for India tech stack has been developed i...
UFO Moviez sees a downfall in advertising revenue. Kapil Agarwal, Joint Managing Director, says the company has implemented cost optimisation strategies and is...
After brands like Urban Company, Zomato, Swiggy, Dunzo, MakeMyTrip, tweaked their logos to integrate face masks, McDonald has joined the bandwagon. In its late...
Kantar’s COVID-19 Barometer tracks people’s attitudes, behaviours and expectations across more than 50 markets. Persistent safety concerns, financial pressures...
According to Omnichannel Marketing Readiness in India, the inability to act on data in real time and the lack of an omnichannel marketing strategy are the two ...
During the lockdown, brands have joined the fight by veering from commercial advertising towards advocating social responsibility. Through their messaging, bra...
VIO Spiced Buttermilk further expands Coca-Cola’s existing portfolio of beverages. VIO was introduced by Coca-Cola India in the year 2016 with the intent to ma...
The brand is taking their widely loved and recognized RoohAfza into two new extensions – RoohAfza Fusion and RoohAfza Milkshake. It comes in 5 flavors – Luscio...
The campaign conceptualized and executed by BBH India consists of three countdown films and four videos. It sports vivo V19's camera features.vivo has launched...
As the entire country continues to be locked in their homes, mother earth is healing herself -- right from greener pastures to clearer skies and reduced pollut...
Gulf Oil has curated the campaign to accustom its customers with the new norms of the world. The campaign with MS Dhoni aims to invoke optimism in people in th...
E-learning modules emerging a strong substitute for coaching classes as students study from their homes. Toppr, Toppers Exam, Gradeup, Olympiad Helper, Practic...
Internet harassment against women is at an all-time high in India. To help address this issue, OYO is discouraging smutty comments directed towards women on it...
Previously a top sales director at LinkedIn, Virginia joins JioSaavn to lead global brands partnerships and the company’s growing audio ad platform. She will b...
As personal and domestic hygiene becomes a top priority for consumers, Marico Limited launches Veggie Clean, a wash that helps you remove germs, bacteria, chem...
Riding on the nostalgia wave, Vodafone has brought back its iconic characters ZooZoos and Pug. In a series of light-hearted advertisements, these endearing cha...
Discovery Plus is also releasing an anthology of COVID-19 documentaries, where experts reveal why COVID-19 is unique, why the world was so unprepared for it an...
Dabur, Vim, Sunfeast, Brooke Bond & Patanjali join the Billion CRP club this year. COVID- 19 does not upset the top brands’ growth Only 6 global brands among the top 25 brands in India.Worldpanel Div...
In the wake of the Black Lives Matter movement in the US which led to social media calling out beauty brands for perpetrating a bias based on skin colour, HUL has changed the name of its fairness cre...
In the next 4 years, adidas is aiming to replace all plastics and polyester in its products with recycled materials. In 2015, adidas announced a partnership with Parley for the Oceans, an organizatio...
Introduces Tamil, Telugu and Kannada interfaces to offer native-language e-commerce experience to consumers. The made for India tech stack has been developed in house by Flipkart’s team of engineers....
Kantar’s COVID-19 Barometer tracks people’s attitudes, behaviours and expectations across more than 50 markets. Persistent safety concerns, financial pressures and sticky new behaviours mean consumer...
VIO Spiced Buttermilk further expands Coca-Cola’s existing portfolio of beverages. VIO was introduced by Coca-Cola India in the year 2016 with the intent to make a ready-to-drink, value-added dairy b...
As the entire country continues to be locked in their homes, mother earth is healing herself -- right from greener pastures to clearer skies and reduced pollution. To mark World Environment Day, a fe...
Internet harassment against women is at an all-time high in India. To help address this issue, OYO is discouraging smutty comments directed towards women on its social media tactfully. This initiativ...
Previously a top sales director at LinkedIn, Virginia joins JioSaavn to lead global brands partnerships and the company’s growing audio ad platform. She will be responsible for driving adoption of Ji...
Shaadi.com launches a new website WeddingsFromHome to help its users plan virtual weddings. It lists all types of vendors right from Pandits/ Priests to DJ’s and Choreographers who are equipped to conduct an online wedding.As the number of...
Gaana joins the #MakeInTrend. Launches HotShots - a platform that allows Indian content enthusiasts to create & share short viral videos and stories. Short videos are the new buzzword on social media, with both content creators and consump...
Investment in marketing and brand-building critical for business recovery post-COVID-19. Innovation and creativity key drivers of growth as BrandZ Top 100’s total worth hits $5 trillion and delivers US$277bn in additional brand value growt...
Cadbury Chocobakes Choc Layered Cakes will be available on shelves from July 2020. It will be a pan-India launch supported by a 360-degree communication campaign. The idea behind the launch is to capitalize on the fast growing snacking cat...
Spotify has proved how important it is to listen to your consumers yet again. This time, the music streaming app has replaced its logo with Good Day Biscuit after a Twitter user posted a picture saying the grooves on the biscuit resembled ...
Unilever announced today that it will remove discriminating words like ‘fair/fairness’, ‘white/whitening’, and ‘light/lightening’ from its products’ packs and communication to build an inclusive vision of beauty. This will be a policy for all its beauty and skin car...
UFO Moviez sees a downfall in advertising revenue. Kapil Agarwal, Joint Managing Director, says the company has implemented cost optimisation strategies and is comfortable enough to sustain during this challenging phase. He is hopeful that the company will come out ...
After brands like Urban Company, Zomato, Swiggy, Dunzo, MakeMyTrip, tweaked their logos to integrate face masks, McDonald has joined the bandwagon. In its latest outdoor activity, McDonald has made its mascot Ronald McDonald wear a mask.Amidst the ongoing health cri...
According to Omnichannel Marketing Readiness in India, the inability to act on data in real time and the lack of an omnichannel marketing strategy are the two biggest challenges marketers face today. Marketers rated personalization (75%), ...
During the lockdown, brands have joined the fight by veering from commercial advertising towards advocating social responsibility. Through their messaging, brands are encouraging consumers to stay safe, practice caution, express our gratit...
The brand is taking their widely loved and recognized RoohAfza into two new extensions – RoohAfza Fusion and RoohAfza Milkshake. It comes in 5 flavors – Luscious Litchi, Refreshing Lemon, Delicious Orange, Exciting Pineapple and Orange and...
The campaign conceptualized and executed by BBH India consists of three countdown films and four videos. It sports vivo V19's camera features.vivo has launched the vivo V19 with a new campaign starring Aamir Khan. The V19 is the latest addition to the camera focused...
Gulf Oil has curated the campaign to accustom its customers with the new norms of the world. The campaign with MS Dhoni aims to invoke optimism in people in these difficult times. Gulf Oil Lubricants India Ltd has launched an animated vide...
E-learning modules emerging a strong substitute for coaching classes as students study from their homes. Toppr, Toppers Exam, Gradeup, Olympiad Helper, Practice Guru, Educba are some of the e-learning providers on Snapdeal.Snapdeal has par...
As personal and domestic hygiene becomes a top priority for consumers, Marico Limited launches Veggie Clean, a wash that helps you remove germs, bacteria, chemicals, waxes and soil present on the surface of fruits and vegetables. Veggie Cl...
Riding on the nostalgia wave, Vodafone has brought back its iconic characters ZooZoos and Pug. In a series of light-hearted advertisements, these endearing characters convey a very important message. In these trying times of social distanc...
Discovery Plus is also releasing an anthology of COVID-19 documentaries, where experts reveal why COVID-19 is unique, why the world was so unprepared for it and what could have been done differently to contain its spread. #SafetyExtended o...
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