TOP STORY
Smule’s ‘India Jam Karega’ calls for unity over shared passion for music
brands2 Apr 2020, 12:20

Vivo India's latest spot salutes the COVID-19 warriors
Vivo India's latest spot salutes the COVID-19 warriors
In collaboration with Dentsu Impact, Vivo India has launched a campaign that pays a tribute to heroes in white, blue and green. It showcases and applauds the e...
brands1 Apr 2020, 15:23

Spare the fools, spread the feels, says Netflix India in its April Fools campaign
Spare the fools, spread the feels, says Netflix India in its April Fools campaign
In Netflix India’s April Fools campaign, the platform asks people to spare the fools and spread warmth by celebrating ‘April Feels Day’ instead. The platform s...
brands30 Mar 2020, 16:20

How brands are contributing to the fight against Coronavirus
How brands are contributing to the fight against Coronavirus
As the number of Covid-19 cases keep going up in India, various brands and business tycoons have come ahead to donate to help the government in its drive to co...
brands28 Mar 2020, 19:46

On Earth Day, brands urge you to switch off your lights today to ensure a brighter future tomorrow
On Earth Day, brands urge you to switch off your lights today to ensure a brighter future tomorrow
WWF had started celebrating Earth Hour back in 2007, to inspire people to help the environment and raise awareness. Since then, Earth Hour has become a global ...
brands25 Mar 2020, 19:39

CARS24 changes its logo to Home24; urges people to stay put amidst the Coronavirus pandemic
CARS24 changes its logo to Home24; urges people to stay put amidst the Coronavirus pandemic
Intends to spread awareness about the virus and convey the importance of social distancing. The old logo of CARS24 has been replaced on the company’s website a...
brands24 Mar 2020, 17:26

Coca-Cola temporarily suspends production in India in wake of Coronavirus outbreak
Coca-Cola temporarily suspends production in India in wake of Coronavirus outbreak
Coca-Cola has decided to temporarily shut its production. It said that it will remain in touch with the local authorities and the central government to address...
brands19 Mar 2020, 09:38

Droom launches Corona Shield service, a way of virus-proofing vehicles
Droom launches Corona Shield service, a way of virus-proofing vehicles
Droom has launched the Corona shield service under its newly launched initiative, Droom Health. Under the initiative, the brand will offer Antimicrobial Surfac...
brands18 Mar 2020, 14:26

OnePlus launches new visual identity and logo to 'improve its recognizability in digital media'
OnePlus launches new visual identity and logo to 'improve its recognizability in digital media'
After BMW and Volkswagen, OnePlus has changed its logo to meet the digital age. OnePlus’ new logo introduces a new curvilinear “1” that is easier to read while...
brands17 Mar 2020, 11:01

WHO collaborates with ‘Dude With Sign’ to spread awareness around Coronavirus
WHO collaborates with ‘Dude With Sign’ to spread awareness around Coronavirus
After launching the #SafeHands challenge, WHO has collaborated with Instagram's 'Dude With Sign' to talk about Covid-19. The aim is to raise awareness about ke...
brands17 Mar 2020, 10:00

As malls shut down, online grocery stores in India see a surge in demand
As malls shut down, online grocery stores in India see a surge in demand
After the government in states like Maharashtra, Bihar, Tamil Nadu and Delhi instructed schools, colleges and malls to remain shut till March 31, online grocer...
brands16 Mar 2020, 15:52

WHO is challenging people on social media to wash their hands
WHO is challenging people on social media to wash their hands
In an urge to maintain good hygiene, World Health Organisation has started a social media challenge called #SafeHands. It promotes the power of clean hands to ...
brands16 Mar 2020, 13:18

You can now buy life insurance on Flipkart
You can now buy life insurance on Flipkart
Flipkart partners with Aegon Life Insurance to offer paperless and quick-access life insurance policy. Sum assured starting from Rs 1 lakh to Rs 10 lakhs, with...
brands13 Mar 2020, 17:33

When Sachin Tendulkar, MS Dhoni and Mithali Raj said 'Mutual Funds Sahi Hai'
When Sachin Tendulkar, MS Dhoni and Mithali Raj said 'Mutual Funds Sahi Hai'
AMFI had first come up with 'Mutual Funds Sahi Hai' in 2017. The campaign was aimed at creating inroads into the consumers’ mindset, probing them to consider M...
brands13 Mar 2020, 16:49

Ariel's latest #ShareTheLoad edition highlights 71% of women sleep less due to household work
Ariel's latest #ShareTheLoad edition highlights 71% of women sleep less due to household work
Uneven division of household chores like laundry is coming in the way of women getting enough sleep and rest. The findings were a part of a survey conducted by...
brands12 Mar 2020, 13:10

Reckitt Benckiser’s Dettol organises #PaighamESehat2020 to spread awareness around hygiene amidst Coronavirus panic; aims to reach out to 5,500,00 students
Reckitt Benckiser’s Dettol organises #PaighamESehat2020 to spread awareness around hygiene amidst Coronavirus panic; aims to reach out to 5,500,00 students
Today on March 12, Dettol organised an event called #PaighamESehat2020 on the significance of handwashing and overall hygiene practices among children. To driv...
brands9 Mar 2020, 18:36

Raymond's Sanjay Behl steps down
Raymond's Sanjay Behl steps down
Sanjay Behl served the company for seven years. Raymond Group is now in the process of forming a new company that is focussed on lifestyle business as part of ...
brands6 Mar 2020, 14:02

Puma tries to ignite a stronger women’s narrative by on-boarding Kareena Kapoor Khan as its latest face
Puma tries to ignite a stronger women’s narrative by on-boarding Kareena Kapoor Khan as its latest face
Kareena joins the brand’s roaster of dynamic women personalities like Adriana Lima, Selena Gomez, Cara Delevingne, Sara Ali Khan, MC Mary Kom, and Dutee Chand....
brands4 Mar 2020, 18:00

Flipkart's #RaiseHerToLead encourages parents to raise their daughters as future leaders
Flipkart's #RaiseHerToLead encourages parents to raise their daughters as future leaders
Flipkart's campaign is aimed at confronting and breaking gender stereotypes. The film seeks to inspire fathers, brothers, husbands and friends to do everything ...
brands3 Mar 2020, 12:32

India is the 5th largest market for Coca-Cola globally
India is the 5th largest market for Coca-Cola globally
China ranks as the third-largest market in the world in terms of unit case volume. Coca-Cola India reached the milestone of 1 billion Unit Case. India being on...
brands2 Mar 2020, 11:20

Dunzo’s Women’s Day campaign, #NariWithSign is trying to ‘turn a few heads, change a few minds’
Dunzo’s Women’s Day campaign, #NariWithSign is trying to ‘turn a few heads, change a few minds’
Dunzo's #NariWithSign is inspired by the popular Instagram page 'Dude With Sign'. The aim of the campaign is to talk about some stereotypes that women face eve...
brands27 Feb 2020, 12:00

Samsung, Apple, Sony Entertainment Television and Maruti Suzuki emerge as some of India’s most desired brands
Samsung, Apple, Sony Entertainment Television and Maruti Suzuki emerge as some of India’s most desired brands
India’s Most Desired Brands 2020, the fifth in the Report series, is the result of primary research based on the proprietary 36 Attributes of Desiredness that ...
brands26 Feb 2020, 13:43

OnePlus Appoints Siddhant Narayan as Head of Marketing for India
OnePlus Appoints Siddhant Narayan as Head of Marketing for India
Bangalore, 25 February 2020: OnePlus, the global technology company, announced the appointment of Siddhant Narayan as Head of Marketing for India. In his new r...
brands20 Feb 2020, 11:48

Burger King just showed off a moldy Whopper in an ad, here's why
Burger King just showed off a moldy Whopper in an ad, here's why
The time-lapse video, shot over the course of 34 days, is aimed at showing the ‘beauty of real food’. The campaign is meant to draw attention to the chain’s mo...
brands14 Feb 2020, 17:42

PhonePe to spend Rs 800 crore on marketing this year
PhonePe to spend Rs 800 crore on marketing this year
PhonePe has earmarked Rs 800 crore for marketing in this calendar year, which will include spends on a mix of ATL, BTL, TV, Digital marketing and other adverti...
brands13 Feb 2020, 10:00

82.5 Communications pivots from its open-source model, restricts itself to WPP partners only
82.5 Communications pivots from its open-source model, restricts itself to WPP partners only
In its one year of existence, 82.5 Communications has pitched to 11 clients and bagged nine in its kitty. From bringing a team together with different backgrou...
brands12 Feb 2020, 18:09

Burger King trolls McDonald’s, again!
Burger King trolls McDonald’s, again!
Burger King, in its Valentine's Day campaign has tried to ambush McDonald's. The latest ad tells people about how Ronald McDonald has been lonely for the longe...
brands2 Apr 2020, 12:20

Vivo India's latest spot salutes the COVID-19 warriors
Vivo India's latest spot salutes the COVID-19 warriors
In collaboration with Dentsu Impact, Vivo India has launched a campaign that pays a tribute to heroes in white, blue and green. It showcases and applauds the efforts and resilience of healthcare prof...
brands28 Mar 2020, 19:46

On Earth Day, brands urge you to switch off your lights today to ensure a brighter future tomorrow
On Earth Day, brands urge you to switch off your lights today to ensure a brighter future tomorrow
WWF had started celebrating Earth Hour back in 2007, to inspire people to help the environment and raise awareness. Since then, Earth Hour has become a global movement. This year too, many brands spo...
brands19 Mar 2020, 09:38

Droom launches Corona Shield service, a way of virus-proofing vehicles
Droom launches Corona Shield service, a way of virus-proofing vehicles
Droom has launched the Corona shield service under its newly launched initiative, Droom Health. Under the initiative, the brand will offer Antimicrobial Surface Protections shield for cars and two-wh...
brands17 Mar 2020, 10:00

As malls shut down, online grocery stores in India see a surge in demand
As malls shut down, online grocery stores in India see a surge in demand
After the government in states like Maharashtra, Bihar, Tamil Nadu and Delhi instructed schools, colleges and malls to remain shut till March 31, online grocery stores like Grofers, BigBasket and Sup...
brands13 Mar 2020, 17:33

When Sachin Tendulkar, MS Dhoni and Mithali Raj said 'Mutual Funds Sahi Hai'
When Sachin Tendulkar, MS Dhoni and Mithali Raj said 'Mutual Funds Sahi Hai'
AMFI had first come up with 'Mutual Funds Sahi Hai' in 2017. The campaign was aimed at creating inroads into the consumers’ mindset, probing them to consider Mutual Funds as part of their investment ...
brands9 Mar 2020, 18:36

Raymond's Sanjay Behl steps down
Raymond's Sanjay Behl steps down
Sanjay Behl served the company for seven years. Raymond Group is now in the process of forming a new company that is focussed on lifestyle business as part of the demerger process at Raymond Group.Sa...
brands3 Mar 2020, 12:32

India is the 5th largest market for Coca-Cola globally
India is the 5th largest market for Coca-Cola globally
China ranks as the third-largest market in the world in terms of unit case volume. Coca-Cola India reached the milestone of 1 billion Unit Case. India being one of the strategic markets for The Coca-...
brands26 Feb 2020, 13:43

OnePlus Appoints Siddhant Narayan as Head of Marketing for India
OnePlus Appoints Siddhant Narayan as Head of Marketing for India
Bangalore, 25 February 2020: OnePlus, the global technology company, announced the appointment of Siddhant Narayan as Head of Marketing for India. In his new role, Siddhant will be responsible for el...
brands20 Feb 2020, 11:48

Burger King just showed off a moldy Whopper in an ad, here's why
Burger King just showed off a moldy Whopper in an ad, here's why
The time-lapse video, shot over the course of 34 days, is aimed at showing the ‘beauty of real food’. The campaign is meant to draw attention to the chain’s move away from the use of preservatives an...
brands1 Apr 2020, 15:23

Spare the fools, spread the feels, says Netflix India in its April Fools campaign
Spare the fools, spread the feels, says Netflix India in its April Fools campaign
In Netflix India’s April Fools campaign, the platform asks people to spare the fools and spread warmth by celebrating ‘April Feels Day’ instead. The platform subtly reminds you that ‘All will be Well’ as it is sending ‘Full Feels’ with its...
brands30 Mar 2020, 16:20

How brands are contributing to the fight against Coronavirus
How brands are contributing to the fight against Coronavirus
As the number of Covid-19 cases keep going up in India, various brands and business tycoons have come ahead to donate to help the government in its drive to control the spread of the virus. While many companies have created funds to contribute to the PM Cares Fund, ...
brands25 Mar 2020, 19:39

CARS24 changes its logo to Home24; urges people to stay put amidst the Coronavirus pandemic
CARS24 changes its logo to Home24; urges people to stay put amidst the Coronavirus pandemic
Intends to spread awareness about the virus and convey the importance of social distancing. The old logo of CARS24 has been replaced on the company’s website and across all the social media platforms including Facebook, Twitter and Instagr...
brands24 Mar 2020, 17:26

Coca-Cola temporarily suspends production in India in wake of Coronavirus outbreak
Coca-Cola temporarily suspends production in India in wake of Coronavirus outbreak
Coca-Cola has decided to temporarily shut its production. It said that it will remain in touch with the local authorities and the central government to address this challenge. The COVID-19 outbreak has proven to be a global pandemic of an ...
brands18 Mar 2020, 14:26

OnePlus launches new visual identity and logo to 'improve its recognizability in digital media'
OnePlus launches new visual identity and logo to 'improve its recognizability in digital media'
After BMW and Volkswagen, OnePlus has changed its logo to meet the digital age. OnePlus’ new logo introduces a new curvilinear “1” that is easier to read while adjusting the weight of the logotype for better overall balance.OnePlus today u...
brands17 Mar 2020, 11:01

WHO collaborates with ‘Dude With Sign’ to spread awareness around Coronavirus
WHO collaborates with ‘Dude With Sign’ to spread awareness around Coronavirus
After launching the #SafeHands challenge, WHO has collaborated with Instagram's 'Dude With Sign' to talk about Covid-19. The aim is to raise awareness about key practices and to link people to reliable information around Coronavirus. It se...
brands16 Mar 2020, 15:52

WHO is challenging people on social media to wash their hands
WHO is challenging people on social media to wash their hands
In an urge to maintain good hygiene, World Health Organisation has started a social media challenge called #SafeHands. It promotes the power of clean hands to fight Coronavirus. Alisson Becker, Brazilian footballer; Natália Loewe Becker, a doctor and Becker’s wife, ...
brands16 Mar 2020, 13:18

You can now buy life insurance on Flipkart
You can now buy life insurance on Flipkart
Flipkart partners with Aegon Life Insurance to offer paperless and quick-access life insurance policy. Sum assured starting from Rs 1 lakh to Rs 10 lakhs, with premiums starting from Rs 129 for Rs 1 lakh. Higher sum assured to be launched soon. No-medical-test, no-p...
brands13 Mar 2020, 16:49

Ariel's latest #ShareTheLoad edition highlights 71% of women sleep less due to household work
Ariel's latest #ShareTheLoad edition highlights 71% of women sleep less due to household work
Uneven division of household chores like laundry is coming in the way of women getting enough sleep and rest. The findings were a part of a survey conducted by an independent 3rd party. The aim of the campaign is to help keep conversations...
brands12 Mar 2020, 13:10

Reckitt Benckiser’s Dettol organises #PaighamESehat2020 to spread awareness around hygiene amidst Coronavirus panic; aims to reach out to 5,500,00 students
Reckitt Benckiser’s Dettol organises #PaighamESehat2020 to spread awareness around hygiene amidst Coronavirus panic; aims to reach out to 5,500,00 students
Today on March 12, Dettol organised an event called #PaighamESehat2020 on the significance of handwashing and overall hygiene practices among children. To drive behaviour change communication, the program is aimed to reach 5,500,00 Madrasa...
brands6 Mar 2020, 14:02

Puma tries to ignite a stronger women’s narrative by on-boarding Kareena Kapoor Khan as its latest face
Puma tries to ignite a stronger women’s narrative by on-boarding Kareena Kapoor Khan as its latest face
Kareena joins the brand’s roaster of dynamic women personalities like Adriana Lima, Selena Gomez, Cara Delevingne, Sara Ali Khan, MC Mary Kom, and Dutee Chand. Puma’s last campaign in India was Propah Lady. It had started a conversation ar...
brands4 Mar 2020, 18:00

Flipkart's #RaiseHerToLead encourages parents to raise their daughters as future leaders
Flipkart's #RaiseHerToLead encourages parents to raise their daughters as future leaders
Flipkart's campaign is aimed at confronting and breaking gender stereotypes. The film seeks to inspire fathers, brothers, husbands and friends to do everything they can to encourage and celebrate the women in their lives and help them pursu...
brands2 Mar 2020, 11:20

Dunzo’s Women’s Day campaign, #NariWithSign is trying to ‘turn a few heads, change a few minds’
Dunzo’s Women’s Day campaign, #NariWithSign is trying to ‘turn a few heads, change a few minds’
Dunzo's #NariWithSign is inspired by the popular Instagram page 'Dude With Sign'. The aim of the campaign is to talk about some stereotypes that women face everyday.Have you ever felt immense frustration when you are out for a dinner date,...
brands27 Feb 2020, 12:00

Samsung, Apple, Sony Entertainment Television and Maruti Suzuki emerge as some of India’s most desired brands
Samsung, Apple, Sony Entertainment Television and Maruti Suzuki emerge as some of India’s most desired brands
India’s Most Desired Brands 2020, the fifth in the Report series, is the result of primary research based on the proprietary 36 Attributes of Desiredness that have been studied and identified by TRA Research. This year’s research was condu...
brands14 Feb 2020, 17:42

PhonePe to spend Rs 800 crore on marketing this year
PhonePe to spend Rs 800 crore on marketing this year
PhonePe has earmarked Rs 800 crore for marketing in this calendar year, which will include spends on a mix of ATL, BTL, TV, Digital marketing and other advertising mediums. The platform has also roped in Alia Bhatt, who has joined Aamir Khan as the brand ambassador ...
brands13 Feb 2020, 10:00

82.5 Communications pivots from its open-source model, restricts itself to WPP partners only
82.5 Communications pivots from its open-source model, restricts itself to WPP partners only
In its one year of existence, 82.5 Communications has pitched to 11 clients and bagged nine in its kitty. From bringing a team together with different backgrounds to immersing themselves in the wide spectrum of Indian culture, the founders...
brands12 Feb 2020, 18:09

Burger King trolls McDonald’s, again!
Burger King trolls McDonald’s, again!
Burger King, in its Valentine's Day campaign has tried to ambush McDonald's. The latest ad tells people about how Ronald McDonald has been lonely for the longest time and people should help him to get rid of his loneliness. Burger King has promised burgers for every...
More from our Partners