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Here’s how celebrities and influencers stand to benefit from ASCI’s Endorser Due Diligence service
- ASCI has launched an Endorser Due Diligence service to help endorsers avoid making misleading claims in advertisements.
- The service will provide guidance from highly-qualified specialists from over 20 disciplines and will help endorsers fulfill their obligations under the law.
Manisha Kapoor , Secretary General, ASCI tells us all there is to know about the service.
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Through its latest Daag Acche Hain campaign, Surf Excel wants you to keep your inner child aliveSurf Excel has launched it annual Holi campaign and this year it wants people to celebrate their inner child. The brand wants to send out the message that ‘act...
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Shah Rukh Khan performs stunts on top of a train for Thums Up's new advertisementAfter many years, Shah Rukh Khan is seen in his imitable action-hero avatar, performing breathtaking stunts on top of a train, which is pure delight for the fa...
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Neobanking platform Stashfin launches a new campaign to promote its all-in-one propositionStashfin launches ‘all-in-one card’ brand film. It is conceptualised by Havas Worldwide India (Creative).Neobanking platform Stashfin has released its latest b...
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Paid Partnership tag on Instagram now accepted as adequate disclosure for influencer advertising, says ASCIAdvertising Standards Council of India has a new update for influencers and brands. ASCI shared that the paid partnership tag that influencers carry in their a...
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Maaza brings together Amitabh Bachchan and Pooja Hegde to celebrate magnanimity in their new adConceptualised by McCann World Group, Maaza's new campaign intends to strike a chord with people who often go out of their way to help others with acts of magn...
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From talking about struggles of COVID batch students to addressing how our country survived extreme oxygen shortage in 2021, HDFC Life’s latest ad will leave you teary-eyedIn a category that follows a homogenised approach to advertising, Insurance major HDFC Life’s latest campaign is like a breath of fresh air. It is an insurance...
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Coca-Cola India unveils ‘Coke Tables’ campaign with Diljit Dosanjh in PunjabDiljit Dosanjh, Punjabi mega-star and Coca-Cola India brand ambassador, has unveiled the Company’s new campaign 'Coke Tables' in Punjab. The campaign will go l...
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HUL makes a strong point about the importance of waste segregation with its latest campaign #BinBoyHindustan Unilever Ltd has launched a campaign that looks to inspire individuals to segregate household waste at source and ensure that waste stays out of the environment and in the circular economy....
Coca-Cola launches a campaign for Coca-Cola Zero Sugar featuring Kriti Sanon to drive trial and spark conversations around the new productCoca-Cola has launched its zero calorie variant Coca-Cola Zero Sugar with a new look in India. The brand has roped in Kriti Sanon and launched a new campaign called ‘#BestCokeEver?’ to push people to...
Through its latest Daag Acche Hain campaign, Surf Excel wants you to keep your inner child aliveSurf Excel has launched it annual Holi campaign and this year it wants people to celebrate their inner child. The brand wants to send out the message that ‘acting your age’ is all about preconceived ...
Amazon Prime's new ad showcases the impact great content has on viewers’ lives‘See Where It Takes You,’ Amazon Prime Video’s new brand campaign highlights the immersive entertainment on the service, and the action it sparks. Conceptualized jointly by Amazon Prime Video and Ogi...
Neobanking platform Stashfin launches a new campaign to promote its all-in-one propositionStashfin launches ‘all-in-one card’ brand film. It is conceptualised by Havas Worldwide India (Creative).Neobanking platform Stashfin has released its latest brand video, featuring the all-in-one car...
Paid Partnership tag on Instagram now accepted as adequate disclosure for influencer advertising, says ASCIAdvertising Standards Council of India has a new update for influencers and brands. ASCI shared that the paid partnership tag that influencers carry in their advertorial posts on Instagram meets the ...
ShareChat and MX Media announce a strategic merger of Moj and MX TakaTakThe combined short video platform will have over 300M MAUs and 100M strong creator community. MX Media and its shareholders will become strategic shareholders of ShareChat.MX Media Co. Ltd, the paren...
From talking about struggles of COVID batch students to addressing how our country survived extreme oxygen shortage in 2021, HDFC Life’s latest ad will leave you teary-eyedIn a category that follows a homogenised approach to advertising, Insurance major HDFC Life’s latest campaign is like a breath of fresh air. It is an insurance advertisement that won’t make you press...
Plant-based meat brand GoodDot launches a campaign featuring Neeraj Chopra to promote the message of doing goodPlant-based meat brand GoodDot has recently launched its nation-wide ad campaign featuring Neeraj Chopra. The ad is aimed at prompting people to do good.Plant-based meat brand GoodDot has recently la...
Fanta launches a new campaign featuring Kartik Aaryan for its new offering, Apple DeliteFanta has expanded its portfolio in India with the launch of Apple Delite. It has also launched a campaign featuring actor Kartik Aaryan to create excitement around the new offering.Coca-Cola India has launched Fanta’s new flavour, Apple D...
Sports sponsorship up 107% in 2021, drove an average 10% lift in purchase intent among fanbase: Nielsen Global Sports Marketing ReportNielsen Sports has released ‘Fans are changing the game’, its 2022 global sports marketing report. The report reveals new behaviours fans have adopted during the pandemic to connect with the sports and teams they follow, whether through in...
upGrad ropes in Amitabh Bachchan as its Brand AmbassadorEdTech platform has appointed Amitabh Bachchan as its brand ambassador. The actor will promote the importance of life-long learning.upGrad signs legendary actor, Amitabh Bachchan who certainly dons many hats and needs no formal introduction, as the official brand am...
Flipkart Seller Hub's new ad shows how running an online business is as easy as child’s playThe campaign highlights Flipkart’s unique benefits for its sellers such as 0% Commission and a 2-step registration. The Flipkart platform has a base of over 2 lakh sellers and 40 crore customers.Flipkart, India’s homegrown e-commerce marke...
Coca-Cola launches its new ‘Thanda’ campaign with actors Janhvi Kapoor and Ishaan KhatterCoca-Cola has unveiled a new campaign, as an extension to ‘Khud Ko Jagaa, Ek Thanda Lagaa’ featuring actors Janhvi Kapoor and Ishaan Khatter. With this new campaign, Coca-Cola aims to encourage people, especially the youngsters in the coun...
Kantar's guide for FMCD brands to help them navigate the ecosystem with sustainable solutionsAccording to the Kantar report, consumer reactions in the wake of COVID-19 continue to evolve and the Indian market presents several opportunities for the FMCD brands. The report further states that cautious consumption is the norm - Hygie...
Shah Rukh Khan performs stunts on top of a train for Thums Up's new advertisementAfter many years, Shah Rukh Khan is seen in his imitable action-hero avatar, performing breathtaking stunts on top of a train, which is pure delight for the fans. The campaign is conceptualised by Ogilvy. Thums Up, Coca-Cola India’s homegr...
Flamingo launches a new TVC with Hrithik Roshan to celebrate the spirit of fight against painFlamingo Cool pack, in its newly launched TVC, showcases Hrithik Roshan using Cool Pack to treat his swelling and pain post an action scene. The brand eyes to penetrate into India's Tier 2 cities.Flamingo, the flagship consumer healthcare ...
Center Fresh aims to position itself as an enabler of confidence that helps to speak your heart out with latest ad"The heart wants what it wants and you can say whatever's in your heart with fresh breath confidence by popping in a Center Fresh," says the brand in its recent TVC. The campaign is conceptualised by Ogilvy India.Center fresh has reinterpr...
Shah Rukh Khan to be the face of online multi-gaming platform A23Head Digital Works, an online skill gaming company today announced that it has roped in Bollywood superstar Shah Rukh Khan as the Brand Ambassador for its online multi-gaming platform - A23. He will feature in A23’s ‘Chalo Saath Khele’ campaign.Head Digital Works, a...
Cadbury Perk's new ad reminds netizens to ‘take it light’ and not be offended with the smallest of thingsCadbury Perk is back once again with a quirky yet impactful campaign, Cadbury Perk Disclaimers! With cancel culture getting out of hand, the campaign reminds netizens to ‘Take It Light’ and not be offended with the smallest of things. Brin...
Maaza brings together Amitabh Bachchan and Pooja Hegde to celebrate magnanimity in their new adConceptualised by McCann World Group, Maaza's new campaign intends to strike a chord with people who often go out of their way to help others with acts of magnanimity and kindness. It features Amitabh Bachchan and Pooja Hegde. Maaza, Coca-...
Ahead of the appraisal season, UpGrad launches a campaign to talk about the importance of upskillingupGrad has launched the third leg of its ‘Fast Forward your career’ campaign, right ahead of the appraisal season. Conceptualized in partnership with The Yellow Shutter and Co-produced with Boathouse Media, the ad film is directed by the f...
Scaler's campaign pulls off a people's heist to say skills matter more than degrees in advancing your careerThe campaign kicks off with the release of pop-culture inspired brand film, conceptualised by Scaler's Marketing and Creative team. The digital campaign aims to break through the noise in the edtech segment and voices the need for talent t...
Nescafe launches a campaign to motivate the youth to push their limits, surpass challenges and achieve their dreamsCoffee brand Nescafe has launched a new campaign urging India’s youth to fuel up their dreams with 'Badal life ki raftaar' (change the pace of life) campaign. Reconnecting with coffee lovers across the country, the campaign aims to motivat...
Coca-Cola India unveils ‘Coke Tables’ campaign with Diljit Dosanjh in PunjabDiljit Dosanjh, Punjabi mega-star and Coca-Cola India brand ambassador, has unveiled the Company’s new campaign 'Coke Tables' in Punjab. The campaign will go live on TV channels in Punjab and will also have a digital leg.Diljit Dosanjh, Pu...
Reebok launches new campaign to inspire consumers to pursue their passions and celebrate their individualityReebok has launched a new global campaign, 'Life is Not a Spectator Sport,' to inspire consumers to pursue their passions, celebrate their individuality and become active participants in the world around them. The campaign has been directe...
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