TOP STORY
TCS retains No 1 spot as India’s top brand but tech sector takes a hit
- Tech brands have fared badly in 2023 due to global headwinds, recession threats and more.
- Banking and financial services companies including fintechs saw their value swell during the year.
- PhonePe and Cred were the new entrants into Kantar’s list of Top 75 Indian brands.
- Auto companies made a comeback from Covid-lows with TVS and Mahindra being among the fastest risers.
Campa has to go beyond invitation price to build the brand & distribution networkCampa is targeting the growing market of downtraders by pricing its soft drinks attractively. When you are drinking a cola, you are not just consuming a soft d...
Here’s how celebrities and influencers stand to benefit from ASCI’s Endorser Due Diligence serviceASCI has launched an Endorser Due Diligence service to help endorsers avoid making misleading claims in advertisements. The service will provide guidance from ...
HUL makes a strong point about the importance of waste segregation with its latest campaign #BinBoyHindustan Unilever Ltd has launched a campaign that looks to inspire individuals to segregate household waste at source and ensure that waste stays out of the ...
Fanta launches a new campaign featuring Kartik Aaryan for its new offering, Apple DeliteFanta has expanded its portfolio in India with the launch of Apple Delite. It has also launched a campaign featuring actor Kartik Aaryan to create excitement a...
Sports sponsorship up 107% in 2021, drove an average 10% lift in purchase intent among fanbase: Nielsen Global Sports Marketing ReportNielsen Sports has released ‘Fans are changing the game’, its 2022 global sports marketing report. The report reveals new behaviours fans have adopted during t...
Coca-Cola launches a campaign for Coca-Cola Zero Sugar featuring Kriti Sanon to drive trial and spark conversations around the new productCoca-Cola has launched its zero calorie variant Coca-Cola Zero Sugar with a new look in India. The brand has roped in Kriti Sanon and launched a new campaign c...
upGrad ropes in Amitabh Bachchan as its Brand AmbassadorEdTech platform has appointed Amitabh Bachchan as its brand ambassador. The actor will promote the importance of life-long learning.upGrad signs legendary acto...
Flipkart Seller Hub's new ad shows how running an online business is as easy as child’s playThe campaign highlights Flipkart’s unique benefits for its sellers such as 0% Commission and a 2-step registration. The Flipkart platform has a base of over 2 ...
Through its latest Daag Acche Hain campaign, Surf Excel wants you to keep your inner child aliveSurf Excel has launched it annual Holi campaign and this year it wants people to celebrate their inner child. The brand wants to send out the message that ‘act...
Coca-Cola launches its new ‘Thanda’ campaign with actors Janhvi Kapoor and Ishaan KhatterCoca-Cola has unveiled a new campaign, as an extension to ‘Khud Ko Jagaa, Ek Thanda Lagaa’ featuring actors Janhvi Kapoor and Ishaan Khatter. With this new cam...
Kantar's guide for FMCD brands to help them navigate the ecosystem with sustainable solutionsAccording to the Kantar report, consumer reactions in the wake of COVID-19 continue to evolve and the Indian market presents several opportunities for the FMCD...
Amazon Prime's new ad showcases the impact great content has on viewers’ lives‘See Where It Takes You,’ Amazon Prime Video’s new brand campaign highlights the immersive entertainment on the service, and the action it sparks. Conceptualiz...
Shah Rukh Khan performs stunts on top of a train for Thums Up's new advertisementAfter many years, Shah Rukh Khan is seen in his imitable action-hero avatar, performing breathtaking stunts on top of a train, which is pure delight for the fa...
Flamingo launches a new TVC with Hrithik Roshan to celebrate the spirit of fight against painFlamingo Cool pack, in its newly launched TVC, showcases Hrithik Roshan using Cool Pack to treat his swelling and pain post an action scene. The brand eyes to ...
Neobanking platform Stashfin launches a new campaign to promote its all-in-one propositionStashfin launches ‘all-in-one card’ brand film. It is conceptualised by Havas Worldwide India (Creative).Neobanking platform Stashfin has released its latest b...
Center Fresh aims to position itself as an enabler of confidence that helps to speak your heart out with latest ad"The heart wants what it wants and you can say whatever's in your heart with fresh breath confidence by popping in a Center Fresh," says the brand in its recen...
Shah Rukh Khan to be the face of online multi-gaming platform A23Head Digital Works, an online skill gaming company today announced that it has roped in Bollywood superstar Shah Rukh Khan as the Brand Ambassador for its onli...
Paid Partnership tag on Instagram now accepted as adequate disclosure for influencer advertising, says ASCIAdvertising Standards Council of India has a new update for influencers and brands. ASCI shared that the paid partnership tag that influencers carry in their a...
Cadbury Perk's new ad reminds netizens to ‘take it light’ and not be offended with the smallest of thingsCadbury Perk is back once again with a quirky yet impactful campaign, Cadbury Perk Disclaimers! With cancel culture getting out of hand, the campaign reminds n...
Maaza brings together Amitabh Bachchan and Pooja Hegde to celebrate magnanimity in their new adConceptualised by McCann World Group, Maaza's new campaign intends to strike a chord with people who often go out of their way to help others with acts of magn...
ShareChat and MX Media announce a strategic merger of Moj and MX TakaTakThe combined short video platform will have over 300M MAUs and 100M strong creator community. MX Media and its shareholders will become strategic shareholders ...
Ahead of the appraisal season, UpGrad launches a campaign to talk about the importance of upskillingupGrad has launched the third leg of its ‘Fast Forward your career’ campaign, right ahead of the appraisal season. Conceptualized in partnership with The Yello...
Scaler's campaign pulls off a people's heist to say skills matter more than degrees in advancing your careerThe campaign kicks off with the release of pop-culture inspired brand film, conceptualised by Scaler's Marketing and Creative team. The digital campaign aims t...
From talking about struggles of COVID batch students to addressing how our country survived extreme oxygen shortage in 2021, HDFC Life’s latest ad will leave you teary-eyedIn a category that follows a homogenised approach to advertising, Insurance major HDFC Life’s latest campaign is like a breath of fresh air. It is an insurance...
Plant-based meat brand GoodDot launches a campaign featuring Neeraj Chopra to promote the message of doing goodPlant-based meat brand GoodDot has recently launched its nation-wide ad campaign featuring Neeraj Chopra. The ad is aimed at prompting people to do good.Plant-...
Nescafe launches a campaign to motivate the youth to push their limits, surpass challenges and achieve their dreamsCoffee brand Nescafe has launched a new campaign urging India’s youth to fuel up their dreams with 'Badal life ki raftaar' (change the pace of life) campaign. ...
Campa has to go beyond invitation price to build the brand & distribution networkCampa is targeting the growing market of downtraders by pricing its soft drinks attractively. When you are drinking a cola, you are not just consuming a soft drink, you are consuming a branded experi...
Fanta launches a new campaign featuring Kartik Aaryan for its new offering, Apple DeliteFanta has expanded its portfolio in India with the launch of Apple Delite. It has also launched a campaign featuring actor Kartik Aaryan to create excitement around the new offering.Coca-Cola India h...
upGrad ropes in Amitabh Bachchan as its Brand AmbassadorEdTech platform has appointed Amitabh Bachchan as its brand ambassador. The actor will promote the importance of life-long learning.upGrad signs legendary actor, Amitabh Bachchan who certainly dons m...
Coca-Cola launches its new ‘Thanda’ campaign with actors Janhvi Kapoor and Ishaan KhatterCoca-Cola has unveiled a new campaign, as an extension to ‘Khud Ko Jagaa, Ek Thanda Lagaa’ featuring actors Janhvi Kapoor and Ishaan Khatter. With this new campaign, Coca-Cola aims to encourage peopl...
Shah Rukh Khan performs stunts on top of a train for Thums Up's new advertisementAfter many years, Shah Rukh Khan is seen in his imitable action-hero avatar, performing breathtaking stunts on top of a train, which is pure delight for the fans. The campaign is conceptualised by Og...
Center Fresh aims to position itself as an enabler of confidence that helps to speak your heart out with latest ad"The heart wants what it wants and you can say whatever's in your heart with fresh breath confidence by popping in a Center Fresh," says the brand in its recent TVC. The campaign is conceptualised by...
Cadbury Perk's new ad reminds netizens to ‘take it light’ and not be offended with the smallest of thingsCadbury Perk is back once again with a quirky yet impactful campaign, Cadbury Perk Disclaimers! With cancel culture getting out of hand, the campaign reminds netizens to ‘Take It Light’ and not be of...
Ahead of the appraisal season, UpGrad launches a campaign to talk about the importance of upskillingupGrad has launched the third leg of its ‘Fast Forward your career’ campaign, right ahead of the appraisal season. Conceptualized in partnership with The Yellow Shutter and Co-produced with Boathouse...
Scaler's campaign pulls off a people's heist to say skills matter more than degrees in advancing your careerThe campaign kicks off with the release of pop-culture inspired brand film, conceptualised by Scaler's Marketing and Creative team. The digital campaign aims to break through the noise in the edtech ...
Here’s how celebrities and influencers stand to benefit from ASCI’s Endorser Due Diligence serviceASCI has launched an Endorser Due Diligence service to help endorsers avoid making misleading claims in advertisements. The service will provide guidance from highly-qualified specialists from over 20 disciplines and will help endorsers fu...
HUL makes a strong point about the importance of waste segregation with its latest campaign #BinBoyHindustan Unilever Ltd has launched a campaign that looks to inspire individuals to segregate household waste at source and ensure that waste stays out of the environment and in the circular economy. The ‘Bin Boy’ campaign through its chil...
Sports sponsorship up 107% in 2021, drove an average 10% lift in purchase intent among fanbase: Nielsen Global Sports Marketing ReportNielsen Sports has released ‘Fans are changing the game’, its 2022 global sports marketing report. The report reveals new behaviours fans have adopted during the pandemic to connect with the sports and teams they follow, whether through in...
Coca-Cola launches a campaign for Coca-Cola Zero Sugar featuring Kriti Sanon to drive trial and spark conversations around the new productCoca-Cola has launched its zero calorie variant Coca-Cola Zero Sugar with a new look in India. The brand has roped in Kriti Sanon and launched a new campaign called ‘#BestCokeEver?’ to push people to sample the new product.Coca-Cola has la...
Flipkart Seller Hub's new ad shows how running an online business is as easy as child’s playThe campaign highlights Flipkart’s unique benefits for its sellers such as 0% Commission and a 2-step registration. The Flipkart platform has a base of over 2 lakh sellers and 40 crore customers.Flipkart, India’s homegrown e-commerce marke...
Through its latest Daag Acche Hain campaign, Surf Excel wants you to keep your inner child aliveSurf Excel has launched it annual Holi campaign and this year it wants people to celebrate their inner child. The brand wants to send out the message that ‘acting your age’ is all about preconceived notions. The campaign wants to inspire i...
Kantar's guide for FMCD brands to help them navigate the ecosystem with sustainable solutionsAccording to the Kantar report, consumer reactions in the wake of COVID-19 continue to evolve and the Indian market presents several opportunities for the FMCD brands. The report further states that cautious consumption is the norm - Hygie...
Amazon Prime's new ad showcases the impact great content has on viewers’ lives‘See Where It Takes You,’ Amazon Prime Video’s new brand campaign highlights the immersive entertainment on the service, and the action it sparks. Conceptualized jointly by Amazon Prime Video and Ogilvy India, the 360-degree campaign will ...
Flamingo launches a new TVC with Hrithik Roshan to celebrate the spirit of fight against painFlamingo Cool pack, in its newly launched TVC, showcases Hrithik Roshan using Cool Pack to treat his swelling and pain post an action scene. The brand eyes to penetrate into India's Tier 2 cities.Flamingo, the flagship consumer healthcare ...
Neobanking platform Stashfin launches a new campaign to promote its all-in-one propositionStashfin launches ‘all-in-one card’ brand film. It is conceptualised by Havas Worldwide India (Creative).Neobanking platform Stashfin has released its latest brand video, featuring the all-in-one card, which is positioned to meet the needs...
Shah Rukh Khan to be the face of online multi-gaming platform A23Head Digital Works, an online skill gaming company today announced that it has roped in Bollywood superstar Shah Rukh Khan as the Brand Ambassador for its online multi-gaming platform - A23. He will feature in A23’s ‘Chalo Saath Khele’ campaign.Head Digital Works, a...
Paid Partnership tag on Instagram now accepted as adequate disclosure for influencer advertising, says ASCIAdvertising Standards Council of India has a new update for influencers and brands. ASCI shared that the paid partnership tag that influencers carry in their advertorial posts on Instagram meets the principles of the ASCI guidelines for in...
Maaza brings together Amitabh Bachchan and Pooja Hegde to celebrate magnanimity in their new adConceptualised by McCann World Group, Maaza's new campaign intends to strike a chord with people who often go out of their way to help others with acts of magnanimity and kindness. It features Amitabh Bachchan and Pooja Hegde. Maaza, Coca-...
ShareChat and MX Media announce a strategic merger of Moj and MX TakaTakThe combined short video platform will have over 300M MAUs and 100M strong creator community. MX Media and its shareholders will become strategic shareholders of ShareChat.MX Media Co. Ltd, the parent company of MX TakaTak, and ShareChat, ...
From talking about struggles of COVID batch students to addressing how our country survived extreme oxygen shortage in 2021, HDFC Life’s latest ad will leave you teary-eyedIn a category that follows a homogenised approach to advertising, Insurance major HDFC Life’s latest campaign is like a breath of fresh air. It is an insurance advertise...
Plant-based meat brand GoodDot launches a campaign featuring Neeraj Chopra to promote the message of doing goodPlant-based meat brand GoodDot has recently launched its nation-wide ad campaign featuring Neeraj Chopra. The ad is aimed at prompting people to do good.Plant-based meat brand GoodDot has recently launched its nation- wide ad campaign that...
Nescafe launches a campaign to motivate the youth to push their limits, surpass challenges and achieve their dreamsCoffee brand Nescafe has launched a new campaign urging India’s youth to fuel up their dreams with 'Badal life ki raftaar' (change the pace of life) campaign. Reconnecting with coffee lovers across the country, the campaign aims to motivat...
Apple, Taj Hotels and Kia are among the top 10 brands that offer the best Customer Experience in India
IPL, Olympic Games & ICC Cricket World Cup are among the top 10 buzziest sports in India in 2022
Emily in Paris: Things that the series got right and wrong about working in advertising
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future