TOP STORY
Mamaearth brings Sara Ali Khan and Amrita Singh together on-screen for the first time
brands09 Jun 2021, 13:51

P&G Shiksha’s latest ad puts the spotlight on parts of India where children are still dreaming of going to school
P&G Shiksha’s latest ad puts the spotlight on parts of India where children are still dreaming of going to school
P&G Shiksha through its intervention has provided online education to 50,000+ underprivileged children in the past year, and has built and supported more than ...
brands08 Jun 2021, 13:38

As unlocking begins in most cities, Rapido urges people to step out only when necessary
As unlocking begins in most cities, Rapido urges people to step out only when necessary
Rapido’s latest campaign poses questions to users to choose between essential and expendable needs. #ZarooriHaiKya campaign aims to drive mindfulness towards t...
brands07 Jun 2021, 14:40

Vivo onboards Sara Ali Khan as its 'Chief Style Icon' for Y-series smartphones
Vivo onboards Sara Ali Khan as its 'Chief Style Icon' for Y-series smartphones
Vivo ropes in Sara Ali Khan. She will be seen promoting Vivo's upcoming Y-series devices. Vivo, the global innovative smartphone brand, on-boarded renowned Bol...
brands07 Jun 2021, 13:34

JioSaavn will now allow its users to access music TV channels and music video playlists on the app
JioSaavn will now allow its users to access music TV channels and music video playlists on the app
JioSaavn launches JioSaavnTV. Users will now be able to access Music TV Channels and Music Video Playlists on a new tab on the homepage, allowing them to make ...
brands03 Jun 2021, 12:25

Licious ropes in Bollywood actors Anil Kapoor and Arjun Kapoor for its mass media campaign
Licious ropes in Bollywood actors Anil Kapoor and Arjun Kapoor for its mass media campaign
Licious has worked with TILT to craft two light-hearted advertisement films with uncle-nephew duo Anil Kapoor and Arjun Kapoor to portray the many nakhras that...
brands02 Jun 2021, 16:38

Amazon Prime's Srikant Tiwari from The Family Man goes job hunting; Dunzo, OYO, Xiaomi, Nearbuy roll out job offers
Amazon Prime's Srikant Tiwari from The Family Man goes job hunting; Dunzo, OYO, Xiaomi, Nearbuy roll out job offers
Amazon Prime Video’s innovative engagement initiative stirs up fun conversations in India Inc, around the launch of the new season of The Family Man. The Famil...
brands01 Jun 2021, 13:36

Mankind Pharma urges citizens to stop giving excuses for not wearing a mask in its latest campaign
Mankind Pharma urges citizens to stop giving excuses for not wearing a mask in its latest campaign
Mankind Pharma has launched a new ad starring Angad Bedi. The company urges everyone to be a little more responsible and wear a mask whenever we are stepping o...
brands31 May 2021, 16:44

World No Tobacco Day: How brands are motivating smokers to quit
World No Tobacco Day: How brands are motivating smokers to quit
According to WHO, over six million people lose their lives each year due to tobacco-related ailments and the figure is said to rise to more than eight million ...
brands27 May 2021, 19:32

Friends: The Reunion on ZEE5 sees 1 million plus views in less than seven hours
Friends: The Reunion on ZEE5 sees 1 million plus views in less than seven hours
The long-delayed Friends: The Reunion finally went live today on ZEE5. The platform has already seen an overwhelming response from the audience.Friends: The Re...
brands27 May 2021, 16:13

Ariel India's latest campaign captures stories of real heroes who are doing more than their share during the pandemic
Ariel India's latest campaign captures stories of real heroes who are doing more than their share during the pandemic
India has been grappling with a devastating second wave of the Covid-19 pandemic and it is the everyday kindness of people around us that has made it possible ...
brands27 May 2021, 11:05

BL Agro to spend Rs 150 crore on marketing and advertising in FY 2021-22
BL Agro to spend Rs 150 crore on marketing and advertising in FY 2021-22
BL Agro aims at a multi-fold increase of its Rs 2500 crores turnover. The company plans to invest Rs 150 crores on Advertising in FY 2021-22.BL Agro Industries...
brands25 May 2021, 16:11

Zivame features real customers in its latest campaign; lets go of professional models to help women relate with the bodies they see on screen
Zivame features real customers in its latest campaign; lets go of professional models to help women relate with the bodies they see on screen
Zivame has launched a new consumer campaign. It features brand's consumers and employees. Move aside models, cue in us! Zivame, a women’s intimate wear brand, ...
brands25 May 2021, 13:03

HDFC Life thanks covid volunteers, plasma donors and celebrates many other small acts of kindness
HDFC Life thanks covid volunteers, plasma donors and celebrates many other small acts of kindness
HDFC Life's latest campaign is called #TheRightStep. Conceptualised by Logicserve Digital, it is a series of thought-provoking videos motivating individuals to...
brands21 May 2021, 13:57

Lego is debuting its first-ever LGBTQIA+ set in time for Pride month
Lego is debuting its first-ever LGBTQIA+ set in time for Pride month
The LEGO Group today announced the launch of LEGO 'Everyone is Awesome' set. It is a set designed to celebrate the diversity of our fans and the world around u...
brands19 May 2021, 16:29

Cryptocurrency exchange platform CoinDCX launches a new ad to encourage millennials and Gen-Z to invest
Cryptocurrency exchange platform CoinDCX launches a new ad to encourage millennials and Gen-Z to invest
CoinDCX has launched a new campaign to expand its reach. It is also offering 1 Bitcoin to a few lucky users.CoinDCX has launched a digital campaign titled #Bit...
brands19 May 2021, 11:15

Unilever will soon introduce recyclable toothpaste tubes in India
Unilever will soon introduce recyclable toothpaste tubes in India
Unilever is working with global recycling organisations to help ensure that the new tubes are collected and recycled. After four years of development, the recy...
brands12 May 2021, 15:58

L’Oréal Paris and ambassadors Aditi Rao Hydari, Sobhita Dhulipala, Shakti Mohan and Mithali Raj share their heartfelt gratitude for heroes on International Nurses Day
L’Oréal Paris and ambassadors Aditi Rao Hydari, Sobhita Dhulipala, Shakti Mohan and Mithali Raj share their heartfelt gratitude for heroes on International Nurses Day
L’Oréal has donated 2,50,000 units of hand sanitizers to frontline workers and over 1,500 Care packages to nurses. It has now launched a new ad film featuring ...
brands12 May 2021, 12:14

JK Super Cement's new campaign is an appeal to covid survivors to donate plasma
JK Super Cement's new campaign is an appeal to covid survivors to donate plasma
Donate plasma and give someone a chance at life, says JK Super Cement in its new campaign. The campaign is conceptualised by Social Cloud Ventures. Amidst the ...
brands07 May 2021, 14:13

Vanraj Bhatia, veteran music composer behind Liril, Manthan, and 7000 other jingles passes away; ad industry mourns the loss of the maestro
Vanraj Bhatia, veteran music composer behind Liril, Manthan, and 7000 other jingles passes away; ad industry mourns the loss of the maestro
Music composer Vanraj Bhatia passed away at his residence in Mumbai today. The prolific Bhatia was credited with composing over 7000 jingles which included bra...
brands04 May 2021, 18:16

P&G spent Rs 12,958 crore on advertising and sales promotion during Jan-March 2021
P&G spent Rs 12,958 crore on advertising and sales promotion during Jan-March 2021
Procter & Gamble Hygiene and Health Care Ltd. announces third quarter results. Hygiene and health care giant’s sales up 16% and PAT up 8% for the quarter ended...
brands03 May 2021, 15:06

Bisleri is amping up its D2C offering Bisleri@Doorstep, aims to expand its presence from the current 20 to 40 cities within the next few months
Bisleri is amping up its D2C offering Bisleri@Doorstep, aims to expand its presence from the current 20 to 40 cities within the next few months
For most brands functioning in the current situation, ensuring minimal impact on their supply chain is perhaps one of the biggest challenge today. Mineral wate...
brands03 May 2021, 12:32

A story of hope, courage and resilience: Ariel brings forth the inspiring journey of Kerala’s first transgender doctor who fought against all odds
A story of hope, courage and resilience: Ariel brings forth the inspiring journey of Kerala’s first transgender doctor who fought against all odds
Ariel has launched a new campaign called #MakeItPossible. The story of Dr. Priya is a story of resilience, courage, and perseverance. It reminds us that no mat...
brands30 Apr 2021, 16:43

Marico's profit up by 14.1% to Rs 227 crore in Q4FY21; advertising and sales promotion sees a growth of 35% YoY
Marico's profit up by 14.1% to Rs 227 crore in Q4FY21; advertising and sales promotion sees a growth of 35% YoY
In Q4FY21, Marico’s Revenue from Operations grew by 34% YoY to Rs 2,012 crore. The company witnessed strong momentum in each of the core portfolios of the Indi...
brands29 Apr 2021, 14:15

HUL spent Rs 4,737 crore on advertising in FY21, saw a 41% increase in profit after tax
HUL spent Rs 4,737 crore on advertising in FY21, saw a 41% increase in profit after tax
The FMCG giant HUL has released its financial statement for FY21. HUL reported a 34% increase in its turnover. Hindustan Unilever Limited has announced its res...
brands28 Apr 2021, 13:38

You can now find your nearest COVID-designated hospitals on Truecaller
You can now find your nearest COVID-designated hospitals on Truecaller
Truecaller now has a simple directory of important numbers for Covid-related services. It allows you to find hospital and care facilities in your area.Truecall...
brands27 Apr 2021, 14:23

ASICS onboards Ravindra Jadeja as its brand ambassador
ASICS onboards Ravindra Jadeja as its brand ambassador
ASICS and Ravindra will work together to inspire young athletes to achieve a lifestyle centered around ‘Sound Mind in a Sound Body.’ The brand aims to connect ...
brands09 Jun 2021, 13:51

P&G Shiksha’s latest ad puts the spotlight on parts of India where children are still dreaming of going to school
P&G Shiksha’s latest ad puts the spotlight on parts of India where children are still dreaming of going to school
P&G Shiksha through its intervention has provided online education to 50,000+ underprivileged children in the past year, and has built and supported more than 2300 schools till date that will benefit...
brands07 Jun 2021, 13:34

JioSaavn will now allow its users to access music TV channels and music video playlists on the app
JioSaavn will now allow its users to access music TV channels and music video playlists on the app
JioSaavn launches JioSaavnTV. Users will now be able to access Music TV Channels and Music Video Playlists on a new tab on the homepage, allowing them to make a choice on what they’d like to watch.Ji...
brands01 Jun 2021, 13:36

Mankind Pharma urges citizens to stop giving excuses for not wearing a mask in its latest campaign
Mankind Pharma urges citizens to stop giving excuses for not wearing a mask in its latest campaign
Mankind Pharma has launched a new ad starring Angad Bedi. The company urges everyone to be a little more responsible and wear a mask whenever we are stepping out.India is still grappling with the sec...
brands27 May 2021, 16:13

Ariel India's latest campaign captures stories of real heroes who are doing more than their share during the pandemic
Ariel India's latest campaign captures stories of real heroes who are doing more than their share during the pandemic
India has been grappling with a devastating second wave of the Covid-19 pandemic and it is the everyday kindness of people around us that has made it possible for so many of us to slowly get through ...
brands25 May 2021, 13:03

HDFC Life thanks covid volunteers, plasma donors and celebrates many other small acts of kindness
HDFC Life thanks covid volunteers, plasma donors and celebrates many other small acts of kindness
HDFC Life's latest campaign is called #TheRightStep. Conceptualised by Logicserve Digital, it is a series of thought-provoking videos motivating individuals to make a difference in these difficult ti...
brands19 May 2021, 11:15

Unilever will soon introduce recyclable toothpaste tubes in India
Unilever will soon introduce recyclable toothpaste tubes in India
Unilever is working with global recycling organisations to help ensure that the new tubes are collected and recycled. After four years of development, the recyclable tubes will be available later thi...
brands07 May 2021, 14:13

Vanraj Bhatia, veteran music composer behind Liril, Manthan, and 7000 other jingles passes away; ad industry mourns the loss of the maestro
Vanraj Bhatia, veteran music composer behind Liril, Manthan, and 7000 other jingles passes away; ad industry mourns the loss of the maestro
Music composer Vanraj Bhatia passed away at his residence in Mumbai today. The prolific Bhatia was credited with composing over 7000 jingles which included brands like Liril, Dulux and Amul's Manthan...
brands03 May 2021, 12:32

A story of hope, courage and resilience: Ariel brings forth the inspiring journey of Kerala’s first transgender doctor who fought against all odds
A story of hope, courage and resilience: Ariel brings forth the inspiring journey of Kerala’s first transgender doctor who fought against all odds
Ariel has launched a new campaign called #MakeItPossible. The story of Dr. Priya is a story of resilience, courage, and perseverance. It reminds us that no matter how difficult the circumstances, wit...
brands30 Apr 2021, 16:43

Marico's profit up by 14.1% to Rs 227 crore in Q4FY21; advertising and sales promotion sees a growth of 35% YoY
Marico's profit up by 14.1% to Rs 227 crore in Q4FY21; advertising and sales promotion sees a growth of 35% YoY
In Q4FY21, Marico’s Revenue from Operations grew by 34% YoY to Rs 2,012 crore. The company witnessed strong momentum in each of the core portfolios of the India business while steadily strengthening ...
brands08 Jun 2021, 13:38

As unlocking begins in most cities, Rapido urges people to step out only when necessary
As unlocking begins in most cities, Rapido urges people to step out only when necessary
Rapido’s latest campaign poses questions to users to choose between essential and expendable needs. #ZarooriHaiKya campaign aims to drive mindfulness towards the essential services workers at risk during the pandemic.Rapido, bike taxi plat...
brands07 Jun 2021, 14:40

Vivo onboards Sara Ali Khan as its 'Chief Style Icon' for Y-series smartphones
Vivo onboards Sara Ali Khan as its 'Chief Style Icon' for Y-series smartphones
Vivo ropes in Sara Ali Khan. She will be seen promoting Vivo's upcoming Y-series devices. Vivo, the global innovative smartphone brand, on-boarded renowned Bollywood actress Sara Ali Khan as its ‘Chief Style Icon” for its upcoming Y-Series...
brands03 Jun 2021, 12:25

Licious ropes in Bollywood actors Anil Kapoor and Arjun Kapoor for its mass media campaign
Licious ropes in Bollywood actors Anil Kapoor and Arjun Kapoor for its mass media campaign
Licious has worked with TILT to craft two light-hearted advertisement films with uncle-nephew duo Anil Kapoor and Arjun Kapoor to portray the many nakhras that meat lovers have. The film shows the duo bonding over cooking, sharing some fis...
brands02 Jun 2021, 16:38

Amazon Prime's Srikant Tiwari from The Family Man goes job hunting; Dunzo, OYO, Xiaomi, Nearbuy roll out job offers
Amazon Prime's Srikant Tiwari from The Family Man goes job hunting; Dunzo, OYO, Xiaomi, Nearbuy roll out job offers
Amazon Prime Video’s innovative engagement initiative stirs up fun conversations in India Inc, around the launch of the new season of The Family Man. The Family Man’s Srikant goes job hunting; India’s leading startups roll out job offers f...
brands31 May 2021, 16:44

World No Tobacco Day: How brands are motivating smokers to quit
World No Tobacco Day: How brands are motivating smokers to quit
According to WHO, over six million people lose their lives each year due to tobacco-related ailments and the figure is said to rise to more than eight million per year by the year 2030. This year on World No Tobacco Day, brands are raising awareness about the many h...
brands27 May 2021, 19:32

Friends: The Reunion on ZEE5 sees 1 million plus views in less than seven hours
Friends: The Reunion on ZEE5 sees 1 million plus views in less than seven hours
The long-delayed Friends: The Reunion finally went live today on ZEE5. The platform has already seen an overwhelming response from the audience.Friends: The Reunion, the world's much-awaited show, went live on OTT platform ZEE5 today at 12...
brands27 May 2021, 11:05

BL Agro to spend Rs 150 crore on marketing and advertising in FY 2021-22
BL Agro to spend Rs 150 crore on marketing and advertising in FY 2021-22
BL Agro aims at a multi-fold increase of its Rs 2500 crores turnover. The company plans to invest Rs 150 crores on Advertising in FY 2021-22.BL Agro Industries Limited, a Rs 2500 crore edible oils and food products company in India, is on ...
brands25 May 2021, 16:11

Zivame features real customers in its latest campaign; lets go of professional models to help women relate with the bodies they see on screen
Zivame features real customers in its latest campaign; lets go of professional models to help women relate with the bodies they see on screen
Zivame has launched a new consumer campaign. It features brand's consumers and employees. Move aside models, cue in us! Zivame, a women’s intimate wear brand, has announced its latest campaign Kuch New Ho Jaye featuring Zivame consumers an...
brands21 May 2021, 13:57

Lego is debuting its first-ever LGBTQIA+ set in time for Pride month
Lego is debuting its first-ever LGBTQIA+ set in time for Pride month
The LEGO Group today announced the launch of LEGO 'Everyone is Awesome' set. It is a set designed to celebrate the diversity of our fans and the world around us.Lego has launched a new set before Pride month called ‘Everyone is awesome’ to...
brands19 May 2021, 16:29

Cryptocurrency exchange platform CoinDCX launches a new ad to encourage millennials and Gen-Z to invest
Cryptocurrency exchange platform CoinDCX launches a new ad to encourage millennials and Gen-Z to invest
CoinDCX has launched a new campaign to expand its reach. It is also offering 1 Bitcoin to a few lucky users.CoinDCX has launched a digital campaign titled #BitcoinLiyaKya on all social media platforms to bring new users onboard. The campai...
brands12 May 2021, 15:58

L’Oréal Paris and ambassadors Aditi Rao Hydari, Sobhita Dhulipala, Shakti Mohan and Mithali Raj share their heartfelt gratitude for heroes on International Nurses Day
L’Oréal Paris and ambassadors Aditi Rao Hydari, Sobhita Dhulipala, Shakti Mohan and Mithali Raj share their heartfelt gratitude for heroes on International Nurses Day
L’Oréal has donated 2,50,000 units of hand sanitizers to frontline workers and over 1,500 Care packages to nurses. It has now launched a new ad film featuring Aditi Rao ...
brands12 May 2021, 12:14

JK Super Cement's new campaign is an appeal to covid survivors to donate plasma
JK Super Cement's new campaign is an appeal to covid survivors to donate plasma
Donate plasma and give someone a chance at life, says JK Super Cement in its new campaign. The campaign is conceptualised by Social Cloud Ventures. Amidst the raging deadly second wave of COVID-19, JK Super Cement has launched a new campai...
brands04 May 2021, 18:16

P&G spent Rs 12,958 crore on advertising and sales promotion during Jan-March 2021
P&G spent Rs 12,958 crore on advertising and sales promotion during Jan-March 2021
Procter & Gamble Hygiene and Health Care Ltd. announces third quarter results. Hygiene and health care giant’s sales up 16% and PAT up 8% for the quarter ended March 31, 2021.Procter & Gamble Hygiene and Health Care Ltd announced today its...
brands03 May 2021, 15:06

Bisleri is amping up its D2C offering Bisleri@Doorstep, aims to expand its presence from the current 20 to 40 cities within the next few months
Bisleri is amping up its D2C offering Bisleri@Doorstep, aims to expand its presence from the current 20 to 40 cities within the next few months
For most brands functioning in the current situation, ensuring minimal impact on their supply chain is perhaps one of the biggest challenge today. Mineral water brand Bi...
brands29 Apr 2021, 14:15

HUL spent Rs 4,737 crore on advertising in FY21, saw a 41% increase in profit after tax
HUL spent Rs 4,737 crore on advertising in FY21, saw a 41% increase in profit after tax
The FMCG giant HUL has released its financial statement for FY21. HUL reported a 34% increase in its turnover. Hindustan Unilever Limited has announced its results for the quarter and year ending 31st March 2021. As per its financial recor...
brands28 Apr 2021, 13:38

You can now find your nearest COVID-designated hospitals on Truecaller
You can now find your nearest COVID-designated hospitals on Truecaller
Truecaller now has a simple directory of important numbers for Covid-related services. It allows you to find hospital and care facilities in your area.Truecaller, a telephone search engine, today launched a Covid Hospital Directory for use...
brands27 Apr 2021, 14:23

ASICS onboards Ravindra Jadeja as its brand ambassador
ASICS onboards Ravindra Jadeja as its brand ambassador
ASICS and Ravindra will work together to inspire young athletes to achieve a lifestyle centered around ‘Sound Mind in a Sound Body.’ The brand aims to connect with technologically and momentum-driven consumers.ASICS welcomed Ravindra Jadeja, the leading all-rounder ...