TOP STORY
Mirror, mirror on the wall; when will you stop judging us all: asks Taapsee Pannu in her latest ad with SUGAR Cosmetics
SUGAR Cosmetics launches its #BoldAndFree campaign featuringTaapsee Pannu .- The campaign #BoldAndFree #SUGARxTapsee is in sync with the brand’s philosophy of empowering self-made women to be confident in their own skin without the need for external validation with SUGAR’s long-lasting makeup for the bold and free.
Noise ropes in Taapsee Pannu as its brand ambassador for smart wearablesNoise has announced the appointment of actress Taapsee Pannu as its brand ambassador. She will be the face of smart wearable category.Noise, the leading Indian...
Tara Sutaria to be the face of Olay India's premium skincare rangeTara Sutaria announced as brand ambassador for Olay India. Tara, who wears multiple hats from acting to singing and dancing is also known for her down-to-earth...
Thums Up's latest ad celebrates the grit and determination of Indian fast bowler Mohammad SirajThums Up partners with Mohammed Siraj. Its advertisement with Siraj aims to showcase the arduous journey of Mohammed Siraj, who despite his humble background a...
Durex takes down its latest social media post on the bus scene from Netflix’s Sex Education after internet users call it ‘insensitive’Durex India used Netflix’s Sex Education’s most powerful, endearing, revolutionary ‘Bus Scene’ about sexual assault survivors to sell its product. Soon, Durex’...
CRED's latest IPL campaign features Olympic gold medalist Neeraj Chopra in different avatarsCRED is back at it again, this time featuring Olympic gold medallist Neeraj Chopra. The film will also see Jim Sarbh engaging with the audience and highlightin...
TVS Eurogrip denies speculation over signing a Rs 23 crore sponsorship deal with Chennai Super KingsEarlier today, a few media houses filed a story stating that CSK has signed a 3-year sponsorship deal with TVS Srichakra. However, TVS Eurogrip has released a ...
Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twistIn 1994, confectionery giant Cadbury Dairy Milk launched an iconic commercial featuring model Shimona Rashi dancing unabashedly in a cricket stadium full of pe...
Disha Patani to be the face of mobile accessories brand AmbraneDisha Patani is the latest to join the Ambrane family, which already includes the likes of the famous Cricketer Ravindra Jadeja as its Brand Ambassador. Ambran...
Shoppers Stop launches an ad film for the homecoming of Maa Durga with Swastika DuttaThe ad film is conceptualised by Flying Mind Bangalore. It features Swastika Dutta. Shoppers Stop rings in the festive season with a heartwarming and emotional...
Hyperice makes its foray into India; onboards Virat Kohli as its first brand ambassador and athlete investorHyperice announces Virat Kohli as its brand ambassador. Through the partnership, Virat Kohli will work collaboratively with Hyperice to further accelerate the ...
Janhvi Kapoor to be the new face of feminine hygiene brand Paree Sanitary PadsJanhvi will be endorsing the brand Paree and advocate the importance of menstrual hygiene. The brand has also launched a new campaign featuring Janhvi Kapoor w...
Tinder's new film aims to spark open, honest and compassionate conversations around mutual respect and consentTinder India releases new film to portray consent in modern day dating culture. The thought-provoking film is a part of Tinder’s Conversations on Consent initi...
Facebook launches new campaign to encourage people to follow COVID-appropriate behaviourThe #MyStory campaign – made in collaboration with Bill & Melinda Gates Foundation, Population Foundation of India and Love Matters India – aims to normalize t...
BYJU’s group's Great Learning launches a new campaign with Virat Kohli to highlight the importance of upskillingThe ad films use the cricket pitch as a metaphor for the corporate ‘career game’ and highlight the need for upskilling to play brilliant innings on that field....
Neeraj Chopra, Olympic Gold Medalist signs first brand endorsement with Tata AIA post Tokyo WinBrands are flocking up to partner with Gold Medalist Neeraj Chopra. Javelin thrower has signed his first long-term brand association with Tata AIA.Tata AIA Lif...
Amul Macho files a complaint against Lux Cozi for allegedly plagiarising its 'toing' advertisement from 2007Amul Macho’ blames Lux Cozi for copying its 'toing' ad. The Lux Cozi Ad featuring Varun Dhawan is currently being aired on various news channels and on Sony TV...
Navneet launches a campaign to commemorate its more than 60 years journeyNavneet's campaign highlights the brand’s journey over the past 6 decades. Established by the Gala family in 1959, Navneet has grown to become a Publication co...
Thums Up partners with Jasprit Bumrah for ICC Men’s T20 World Cup 2021Thums Up partners with Jasprit Bumrah. Continues the #PalatDe movement with ICC Men’s T20 World Cup. Thums Up, Coca-Cola India’s home-grown brand, has partnere...
Ahead of Teacher's Day, LEAD turns the spotlight on the challenges faced by school owners in these testing timesLEAD pays a rich tribute to School Owners for their Herculean effort over the lockdown The campaign is conceptualised by TBWA India.LEAD's latest digital film ...
Ahead of the finale launch of Money Heist, Pepsi announces partnership with Netflix, launches digital film featuring Tiger ShroffAs a part of the partnership, Pepsi will launch limited-edition golden cans & packs. The brand has also launched a digital film featuring brand ambassador Tige...
SBI General Insurance launches its sonic brand identitySBI General Insurance has a new sonic identity now. The company’s musical id is envisaged to create a deep and multisensory experience for its customers and th...
M·A·C Cosmetics has appointed Bhumi Pednekar as its first Indian brand ambassadorM·A·C Cosmetics has its first-ever Indian brand ambassador. Bhumi Pednekar will be the face of the brand. M·A·C Cosmetics India has named Bollywood film star B...
NiyoX collaborates with singer Benny Dayal to create a Millennial Money AnthemThe millennial-focused fintech NiyoX, has launched a quirky video campaign which demystifies banking and simplifies financial planning. Niyo’s video for the #B...
TV ads featuring Hrithik and Katrina were conceptualised 6 months ago: Clarifies Zomato after its campaign draws mixed reactions on social mediaAfter Zomato’s Hrithik Roshan and Katrina Kaif ads drew mixed reactions on social media, it has now released a statement clarifying that the campaign was conce...
When Domino’s had a cheesy conversation with Danish Sait and his charactersAfter a content partnership with Osho Jain, Dominos has released another content piece with Danish Sait. Danish Sait promotes Domino’s Cheesilicious range of n...
Manushi Chhillar joins Pantene India as the new brand ambassadorBollywood Debutant & Former Miss World, Manushi Chhillar has joined Pantene India as the new brand face. Featuring in a TVC about Pantene 2in1, a unique produc...
Noise ropes in Taapsee Pannu as its brand ambassador for smart wearablesNoise has announced the appointment of actress Taapsee Pannu as its brand ambassador. She will be the face of smart wearable category.Noise, the leading Indian connected lifestyle brand, has announce...
Durex takes down its latest social media post on the bus scene from Netflix’s Sex Education after internet users call it ‘insensitive’Durex India used Netflix’s Sex Education’s most powerful, endearing, revolutionary ‘Bus Scene’ about sexual assault survivors to sell its product. Soon, Durex’s comment section flooded with Twitter u...
Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twistIn 1994, confectionery giant Cadbury Dairy Milk launched an iconic commercial featuring model Shimona Rashi dancing unabashedly in a cricket stadium full of people. As a tribute to women athletes, th...
Hyperice makes its foray into India; onboards Virat Kohli as its first brand ambassador and athlete investorHyperice announces Virat Kohli as its brand ambassador. Through the partnership, Virat Kohli will work collaboratively with Hyperice to further accelerate the wellness category as it begins its expan...
Facebook launches new campaign to encourage people to follow COVID-appropriate behaviourThe #MyStory campaign – made in collaboration with Bill & Melinda Gates Foundation, Population Foundation of India and Love Matters India – aims to normalize the need to vaccinate and follow COVID-19...
Amul Macho files a complaint against Lux Cozi for allegedly plagiarising its 'toing' advertisement from 2007Amul Macho’ blames Lux Cozi for copying its 'toing' ad. The Lux Cozi Ad featuring Varun Dhawan is currently being aired on various news channels and on Sony TV, appears to take more than just inspira...
Ahead of Teacher's Day, LEAD turns the spotlight on the challenges faced by school owners in these testing timesLEAD pays a rich tribute to School Owners for their Herculean effort over the lockdown The campaign is conceptualised by TBWA India.LEAD's latest digital film Out of Syllabus celebrates the unsung ef...
M·A·C Cosmetics has appointed Bhumi Pednekar as its first Indian brand ambassadorM·A·C Cosmetics has its first-ever Indian brand ambassador. Bhumi Pednekar will be the face of the brand. M·A·C Cosmetics India has named Bollywood film star Bhumi Pednekar as its first Brand Ambassa...
NiyoX collaborates with singer Benny Dayal to create a Millennial Money AnthemThe millennial-focused fintech NiyoX, has launched a quirky video campaign which demystifies banking and simplifies financial planning. Niyo’s video for the #BennyBanksOnNiyoX campaign has been conce...
Tara Sutaria to be the face of Olay India's premium skincare rangeTara Sutaria announced as brand ambassador for Olay India. Tara, who wears multiple hats from acting to singing and dancing is also known for her down-to-earth personality, natural charm while owning her confident spirit any woman can resonate with.Olay India, a lea...
Thums Up's latest ad celebrates the grit and determination of Indian fast bowler Mohammad SirajThums Up partners with Mohammed Siraj. Its advertisement with Siraj aims to showcase the arduous journey of Mohammed Siraj, who despite his humble background and challenges of everyday life, stays true to his roots to become one of the bes...
CRED's latest IPL campaign features Olympic gold medalist Neeraj Chopra in different avatarsCRED is back at it again, this time featuring Olympic gold medallist Neeraj Chopra. The film will also see Jim Sarbh engaging with the audience and highlighting the benefits of being a CRED member.After creating a buzz earlier this year wi...
TVS Eurogrip denies speculation over signing a Rs 23 crore sponsorship deal with Chennai Super KingsEarlier today, a few media houses filed a story stating that CSK has signed a 3-year sponsorship deal with TVS Srichakra. However, TVS Eurogrip has released a statement denying speculation of signing the sponsorship deal.TVS Eurogrip has d...
Disha Patani to be the face of mobile accessories brand AmbraneDisha Patani is the latest to join the Ambrane family, which already includes the likes of the famous Cricketer Ravindra Jadeja as its Brand Ambassador. Ambrane will soon announce its integrated campaign with Disha.Ambrane, mobile accessories brand, ropes in Disha P...
Shoppers Stop launches an ad film for the homecoming of Maa Durga with Swastika DuttaThe ad film is conceptualised by Flying Mind Bangalore. It features Swastika Dutta. Shoppers Stop rings in the festive season with a heartwarming and emotional story for Durgotsava. Shera Sajer Shera Stop is the story of homecoming, love, ...
Janhvi Kapoor to be the new face of feminine hygiene brand Paree Sanitary PadsJanhvi will be endorsing the brand Paree and advocate the importance of menstrual hygiene. The brand has also launched a new campaign featuring Janhvi Kapoor with its new range of sanitary padsParee Sanitary Pads announced Janhvi Kapoor, a...
Tinder's new film aims to spark open, honest and compassionate conversations around mutual respect and consentTinder India releases new film to portray consent in modern day dating culture. The thought-provoking film is a part of Tinder’s Conversations on Consent initiative. Tinder recently launched a new film titled “Closure” to navigate through ...
BYJU’s group's Great Learning launches a new campaign with Virat Kohli to highlight the importance of upskillingThe ad films use the cricket pitch as a metaphor for the corporate ‘career game’ and highlight the need for upskilling to play brilliant innings on that field. The campaign was conceptualised by The Script Room and produced by Dreampunk fi...
Neeraj Chopra, Olympic Gold Medalist signs first brand endorsement with Tata AIA post Tokyo WinBrands are flocking up to partner with Gold Medalist Neeraj Chopra. Javelin thrower has signed his first long-term brand association with Tata AIA.Tata AIA Life Insurance today announced the signing of a multi-year brand partnership with I...
Navneet launches a campaign to commemorate its more than 60 years journeyNavneet's campaign highlights the brand’s journey over the past 6 decades. Established by the Gala family in 1959, Navneet has grown to become a Publication conglomerate from a small bookstore in Mumbai.To celebrate more than 60 years in t...
Thums Up partners with Jasprit Bumrah for ICC Men’s T20 World Cup 2021Thums Up partners with Jasprit Bumrah. Continues the #PalatDe movement with ICC Men’s T20 World Cup. Thums Up, Coca-Cola India’s home-grown brand, has partnered with ICC (International Cricket Council) as an exclusive non-alcoholic beverag...
Ahead of the finale launch of Money Heist, Pepsi announces partnership with Netflix, launches digital film featuring Tiger ShroffAs a part of the partnership, Pepsi will launch limited-edition golden cans & packs. The brand has also launched a digital film featuring brand ambassador Tiger Shroff. With the aim of making the most of the fandom of Netflix's immensely p...
SBI General Insurance launches its sonic brand identitySBI General Insurance has a new sonic identity now. The company’s musical id is envisaged to create a deep and multisensory experience for its customers and thereby amplify its key messaging of trust and support.SBI General Insurance (SBIG) today launched its signat...
TV ads featuring Hrithik and Katrina were conceptualised 6 months ago: Clarifies Zomato after its campaign draws mixed reactions on social mediaAfter Zomato’s Hrithik Roshan and Katrina Kaif ads drew mixed reactions on social media, it has now released a statement clarifying that the campaign was conceptualised ...
When Domino’s had a cheesy conversation with Danish Sait and his charactersAfter a content partnership with Osho Jain, Dominos has released another content piece with Danish Sait. Danish Sait promotes Domino’s Cheesilicious range of new pizzas.Domino’s India has partnered with Danish Sait, Comedian and Content Cr...
Manushi Chhillar joins Pantene India as the new brand ambassadorBollywood Debutant & Former Miss World, Manushi Chhillar has joined Pantene India as the new brand face. Featuring in a TVC about Pantene 2in1, a unique product that offers the dual benefits of a shampoo and nourishing conditioner in one bottle; Manushi has shared h...
Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist
A lot of advertising agencies don’t like Dunzo because their clients send them our creatives asking them to do something similar: Sai Ganesh, Dunzo
Top Indian Olympians who bagged the most television commercials during Tokyo Olympics 2020: BARC
Lionel Messi is the most publicised sports star online in the world; Virat Kohli holds the sixth spot: report