TOP STORY
Here are 2021’s most-watched regional language ads on YouTube
brands19 Jan 2022, 18:50

Thums Up launches a new campaign 'Toofan', featuring Jasprit Bumrah
Thums Up launches a new campaign 'Toofan', featuring Jasprit Bumrah
Thums Up has launched its latest campaign titled Toofan featuring Jasprit Bumrah. The campaign is a continuation of its earlier PalatDe campaign. The campaign ...
brands19 Jan 2022, 16:50

EaseMyTrip launches a new campaign featuring Vijay Raaz and Varun Sharma to promote its full-refund medical policy
EaseMyTrip launches a new campaign featuring Vijay Raaz and Varun Sharma to promote its full-refund medical policy
Online travel platform EaseMyTrip has launched a new television campaign featuring Varun Sharma and Vijay Raaz. The campaign highlights EaseMyTrip’s free of ch...
brands19 Jan 2022, 11:56

Parle Products launches a series of ads for Hide & Seek to establish the brand's identity as an enabler of first-time conversations
Parle Products launches a series of ads for Hide & Seek to establish the brand's identity as an enabler of first-time conversations
Parle Products has launched its latest ad campaign comprising 3 ad films for Hide & Seek. The campaign highlights feelings of teenage romance that are often fe...
brands19 Jan 2022, 10:34

TCS is the Title Sponsor and Technology Partner of Toronto Waterfront Marathon through 2026
TCS is the Title Sponsor and Technology Partner of Toronto Waterfront Marathon through 2026
TCS has become the new title sponsor and official IT services and technology consulting partner of the Toronto Waterfront Marathon and Virtual Race. This news ...
brands18 Jan 2022, 10:54

Lay’s launches a digital campaign featuring Alia Bhatt and Siddhant Chaturvedi for its thinnest range of chips
Lay’s launches a digital campaign featuring Alia Bhatt and Siddhant Chaturvedi for its thinnest range of chips
Lay's has launched a new digital campaign to promote its thinnest range of chips - Lay’s Wafer Style. The campaign has been kick-started by brand ambassador Al...
brands13 Jan 2022, 12:51

Tata Coffee Grand's Pongal campaign celebrates the different sounds that reflect the festival's spirit
Tata Coffee Grand's Pongal campaign celebrates the different sounds that reflect the festival's spirit
Tata Coffee Grand's latest campaign ‘Sounds of Tamil Nadu’, celebrates the various sounds that reflect the unique spirit of Pongal. The vibrant film is a monta...
brands13 Jan 2022, 07:01

Here's what India takes offence to in ads according to ASCI
Here's what India takes offence to in ads according to ASCI
In the last few years, we have seen numerous instances of brands having to pull off ads after having offended people for various reasons. Over the past 3 years...
brands12 Jan 2022, 12:53

Aditya Birla Group's Tasva challenges the social code of conduct prescribed for the groom at his wedding
Aditya Birla Group's Tasva challenges the social code of conduct prescribed for the groom at his wedding
Tasva's new film encourages men to feel free to express themselves in their true spirit, especially during their special day. It is conceptualised by Taproot D...
brands11 Jan 2022, 18:07

Kurkure's new campaign with Akshay Kumar adds a quirky twist to a heist
Kurkure's new campaign with Akshay Kumar adds a quirky twist to a heist
The film celebrates the ‘masaledaar’ taste of Kurkure. It is conceptualised by Wunderman Thompson. Kurkure has unveiled a film featuring Bollywood superstar Ak...
brands11 Jan 2022, 13:41

RenewBuy ropes in Rajkummar Rao as its brand ambassador, announces its first 360-degree consumer campaign
RenewBuy ropes in Rajkummar Rao as its brand ambassador, announces its first 360-degree consumer campaign
RenewBuy's new campaign with brand ambassador Rajkummar Rao highlights the brand’s promise of addressing consumer’s insurance needs. It is conceputualised by H...
brands10 Jan 2022, 18:41

Olay’s latest campaign addresses the gender gap in STEM, will fund STEM scholarships for girls across India in partnership with LEAD
Olay’s latest campaign addresses the gender gap in STEM, will fund STEM scholarships for girls across India in partnership with LEAD
According to United Nations, in India women make up only 14% of the workforce in STEM (Science, Technology, Engineering and Math). To address this gap, Olay In...
brands10 Jan 2022, 14:02

Policybazaar's latest campaign presents Akshay Kumar in a superhero avatar
Policybazaar's latest campaign presents Akshay Kumar in a superhero avatar
Policybazaar has unveiled its latest campaign - Mr Policybazaar, Insurance Ka Superhero - featuring its brand ambassador and actor Akshay Kumar. The new campai...
brands10 Jan 2022, 14:00

Axis Mutual Fund’s investor awareness campaign aims to reiterate the importance of investing in ELSS
Axis Mutual Fund’s investor awareness campaign aims to reiterate the importance of investing in ELSS
The campaign talks about ETW Approach (E- Easy to invest, T - a taxing saving investment, W – helps in long term wealth creation). It has been conceptualized a...
brands10 Jan 2022, 13:07

Sara Ali Khan gets candid about her weight loss journey for HealthifyMe's first-ever brand campaign
Sara Ali Khan gets candid about her weight loss journey for HealthifyMe's first-ever brand campaign
HealthifyMe has unveiled its first ever brand commercial campaign ‘Sab karenge try’ featuring Sara Ali Khan. Starring PCOD fighter Sara Ali Khan, the ad films ...
brands07 Jan 2022, 13:27

Peter England's Pongal campaign combines the objective of resetting family relationships, festivity, colour, and celebration
Peter England's Pongal campaign combines the objective of resetting family relationships, festivity, colour, and celebration
Peter England's new campaign revolves around the theme of ‘Belief in A New Beginning.’ It is developed and executed in a creative partnership with DDB Mudra So...
brands07 Jan 2022, 11:06

Friends Adult Diapers launches new commercial on managing urine leakage
Friends Adult Diapers launches new commercial on managing urine leakage
Friends Dry Pants' latest ad features Marathi theatre actors and real-life partners - Anil Khopkar and Swaroop Khopkar. The ad is conceptualized and filmed by ...
brands06 Jan 2022, 13:24

EatFit signs Mithila Palkar as brand ambassador to promote new range of multigrain pizzas
EatFit signs Mithila Palkar as brand ambassador to promote new range of multigrain pizzas
EatFit has appointed Mithila Palkar as its brand ambassador. The partnership between EatFit and Palkar will be managed by the latter's management agency - Exce...
brands05 Jan 2022, 16:53

Wow Skin Science urges consumers to not get deceived by shampoo ads with 'fake experts' and celebrities; suggests switching to natural products instead
Wow Skin Science urges consumers to not get deceived by shampoo ads with 'fake experts' and celebrities; suggests switching to natural products instead
WOW Skin Science launches a new campaign. The brand urges people to make a shift to natural products with their latest campaign featuring Disha Patani.Leading ...
brands05 Jan 2022, 16:19

Paytm's new campaign aims to spark a conversation about rethinking what treating women respectfully means
Paytm's new campaign aims to spark a conversation about rethinking what treating women respectfully means
Paytm launches a new campaign to initiate a conversation on women's financial autonomy. The campaign is conceptualised by Dentsu Impact. Paytm, in association ...
brands05 Jan 2022, 12:20

Tara Sutaria to be the face of Savlon Glycerin Soap
Tara Sutaria to be the face of Savlon Glycerin Soap
ITC Savlon onboards Tara Sutaria as brand ambassador for Savlon Glycerin Soap; launches a new TVC. The TVC pillars on “softness” as a key benefit by Savlon Gly...
brands04 Jan 2022, 12:45

Supertails' new campaign asks pet parents to keep their four-legged companions closer this year
Supertails' new campaign asks pet parents to keep their four-legged companions closer this year
Supertails brings the voice of a dog to its audience in its latest ad. The film is narrated by Max, a Golden Retriever, who knows his dad too well.Digital pet ...
brands29 Dec 2021, 13:07

Burger King launches a new commercial to promote its sober whopper; targets party-loving GenZ and Millennials
Burger King launches a new commercial to promote its sober whopper; targets party-loving GenZ and Millennials
Year-end is usually a time when people party hard and the aftermath of the parties is usually a hangover. Burger King’s new campaign is all about ditching the ...
brands29 Dec 2021, 12:51

EaseMyTrip signs Vijay Raaz and Varun Sharma as its first-ever brand ambassadors
EaseMyTrip signs Vijay Raaz and Varun Sharma as its first-ever brand ambassadors
This is the first time EaseMyTrip has appointed brand ambassadors since its inception. Vijay and Varun are coming together as part of a brand campaign.EaseMyTr...
brands24 Dec 2021, 17:06

Sumit Vyas is back with another rant for Wakefit.co, calls for work-from-home for life!
Sumit Vyas is back with another rant for Wakefit.co, calls for work-from-home for life!
Wakefit.co has come up with another relatable campaign, this time talking about the many perks of working from home. It features Sumit Vyas ranting about Omicr...
brands23 Dec 2021, 15:31

LG Electronics’ latest campaign urges people to continue following Covid-19 norms to win the battle against the virus
LG Electronics’ latest campaign urges people to continue following Covid-19 norms to win the battle against the virus
LG Electronics has launched a new digital campaign urging everyone to follow COVID-19 appropriate behavior by maintaining physical distance, wearing face masks...
brands22 Dec 2021, 16:33

Doritos' launches latest 'For the Bold' campaign featuring brand ambassador Kartik Aaryan
Doritos' launches latest 'For the Bold' campaign featuring brand ambassador Kartik Aaryan
Nacho chip brand Doritos has launched its latest ‘For The Bold' campaign featuring actor Kartik Aaryan and model-actor Sanjana Sanghi. The campaign has been co...
brands19 Jan 2022, 18:50

Thums Up launches a new campaign 'Toofan', featuring Jasprit Bumrah
Thums Up launches a new campaign 'Toofan', featuring Jasprit Bumrah
Thums Up has launched its latest campaign titled Toofan featuring Jasprit Bumrah. The campaign is a continuation of its earlier PalatDe campaign. The campaign has been conceptualized by Ogilvy India....
brands19 Jan 2022, 10:34

TCS is the Title Sponsor and Technology Partner of Toronto Waterfront Marathon through 2026
TCS is the Title Sponsor and Technology Partner of Toronto Waterfront Marathon through 2026
TCS has become the new title sponsor and official IT services and technology consulting partner of the Toronto Waterfront Marathon and Virtual Race. This news follows TCS’ renewal of its title and te...
brands13 Jan 2022, 07:01

Here's what India takes offence to in ads according to ASCI
Here's what India takes offence to in ads according to ASCI
In the last few years, we have seen numerous instances of brands having to pull off ads after having offended people for various reasons. Over the past 3 years, ASCI received 1,759 complaints against...
brands11 Jan 2022, 13:41

RenewBuy ropes in Rajkummar Rao as its brand ambassador, announces its first 360-degree consumer campaign
RenewBuy ropes in Rajkummar Rao as its brand ambassador, announces its first 360-degree consumer campaign
RenewBuy's new campaign with brand ambassador Rajkummar Rao highlights the brand’s promise of addressing consumer’s insurance needs. It is conceputualised by Havas Worldwide India.RenewBuy launches i...
brands10 Jan 2022, 14:00

Axis Mutual Fund’s investor awareness campaign aims to reiterate the importance of investing in ELSS
Axis Mutual Fund’s investor awareness campaign aims to reiterate the importance of investing in ELSS
The campaign talks about ETW Approach (E- Easy to invest, T - a taxing saving investment, W – helps in long term wealth creation). It has been conceptualized and creatively led by Mirum India.Axis Mu...
brands07 Jan 2022, 11:06

Friends Adult Diapers launches new commercial on managing urine leakage
Friends Adult Diapers launches new commercial on managing urine leakage
Friends Dry Pants' latest ad features Marathi theatre actors and real-life partners - Anil Khopkar and Swaroop Khopkar. The ad is conceptualized and filmed by agency Wavemaker India.Friends Dry Pants...
brands05 Jan 2022, 16:19

Paytm's new campaign aims to spark a conversation about rethinking what treating women respectfully means
Paytm's new campaign aims to spark a conversation about rethinking what treating women respectfully means
Paytm launches a new campaign to initiate a conversation on women's financial autonomy. The campaign is conceptualised by Dentsu Impact. Paytm, in association with Dentsu Impact - a dentsuMB company ...
brands29 Dec 2021, 13:07

Burger King launches a new commercial to promote its sober whopper; targets party-loving GenZ and Millennials
Burger King launches a new commercial to promote its sober whopper; targets party-loving GenZ and Millennials
Year-end is usually a time when people party hard and the aftermath of the parties is usually a hangover. Burger King’s new campaign is all about ditching the nasty hangover with newly launched limit...
brands29 Dec 2021, 12:51

EaseMyTrip signs Vijay Raaz and Varun Sharma as its first-ever brand ambassadors
EaseMyTrip signs Vijay Raaz and Varun Sharma as its first-ever brand ambassadors
This is the first time EaseMyTrip has appointed brand ambassadors since its inception. Vijay and Varun are coming together as part of a brand campaign.EaseMyTrip has announced the appointment of ace ...
brands19 Jan 2022, 16:50

EaseMyTrip launches a new campaign featuring Vijay Raaz and Varun Sharma to promote its full-refund medical policy
EaseMyTrip launches a new campaign featuring Vijay Raaz and Varun Sharma to promote its full-refund medical policy
Online travel platform EaseMyTrip has launched a new television campaign featuring Varun Sharma and Vijay Raaz. The campaign highlights EaseMyTrip’s free of charge, full-refund medical policy through which customers can claim a complete re...
brands19 Jan 2022, 11:56

Parle Products launches a series of ads for Hide & Seek to establish the brand's identity as an enabler of first-time conversations
Parle Products launches a series of ads for Hide & Seek to establish the brand's identity as an enabler of first-time conversations
Parle Products has launched its latest ad campaign comprising 3 ad films for Hide & Seek. The campaign highlights feelings of teenage romance that are often felt during adolescence and Hide & Seek is helping their audience to get those spe...
brands18 Jan 2022, 10:54

Lay’s launches a digital campaign featuring Alia Bhatt and Siddhant Chaturvedi for its thinnest range of chips
Lay’s launches a digital campaign featuring Alia Bhatt and Siddhant Chaturvedi for its thinnest range of chips
Lay's has launched a new digital campaign to promote its thinnest range of chips - Lay’s Wafer Style. The campaign has been kick-started by brand ambassador Alia Bhatt, and Bollywood actor, Siddhant Chaturvedi. Popular celebrities and prom...
brands13 Jan 2022, 12:51

Tata Coffee Grand's Pongal campaign celebrates the different sounds that reflect the festival's spirit
Tata Coffee Grand's Pongal campaign celebrates the different sounds that reflect the festival's spirit
Tata Coffee Grand's latest campaign ‘Sounds of Tamil Nadu’, celebrates the various sounds that reflect the unique spirit of Pongal. The vibrant film is a montage of various visuals and sounds that are associated with the Pongal festival; t...
brands12 Jan 2022, 12:53

Aditya Birla Group's Tasva challenges the social code of conduct prescribed for the groom at his wedding
Aditya Birla Group's Tasva challenges the social code of conduct prescribed for the groom at his wedding
Tasva's new film encourages men to feel free to express themselves in their true spirit, especially during their special day. It is conceptualised by Taproot Dentsu.Tasva, a new men’s ethnic wear brand by Tarun Tahiliani & Aditya Birla Gro...
brands11 Jan 2022, 18:07

Kurkure's new campaign with Akshay Kumar adds a quirky twist to a heist
Kurkure's new campaign with Akshay Kumar adds a quirky twist to a heist
The film celebrates the ‘masaledaar’ taste of Kurkure. It is conceptualised by Wunderman Thompson. Kurkure has unveiled a film featuring Bollywood superstar Akshay Kumar and actress Samantha Ruth Prabhu. This film is a part of the larger ‘...
brands10 Jan 2022, 18:41

Olay’s latest campaign addresses the gender gap in STEM, will fund STEM scholarships for girls across India in partnership with LEAD
Olay’s latest campaign addresses the gender gap in STEM, will fund STEM scholarships for girls across India in partnership with LEAD
According to United Nations, in India women make up only 14% of the workforce in STEM (Science, Technology, Engineering and Math). To address this gap, Olay India has launched a campaign and will also fund STEM scholarships for girls acros...
brands10 Jan 2022, 14:02

Policybazaar's latest campaign presents Akshay Kumar in a superhero avatar
Policybazaar's latest campaign presents Akshay Kumar in a superhero avatar
Policybazaar has unveiled its latest campaign - Mr Policybazaar, Insurance Ka Superhero - featuring its brand ambassador and actor Akshay Kumar. The new campaign emphasizes the significance of quick and effective assistance with insurance ...
brands10 Jan 2022, 13:07

Sara Ali Khan gets candid about her weight loss journey for HealthifyMe's first-ever brand campaign
Sara Ali Khan gets candid about her weight loss journey for HealthifyMe's first-ever brand campaign
HealthifyMe has unveiled its first ever brand commercial campaign ‘Sab karenge try’ featuring Sara Ali Khan. Starring PCOD fighter Sara Ali Khan, the ad films celebrate HealthifyMe heroes from Sara’s PoV and encourages the viewers to try t...
brands07 Jan 2022, 13:27

Peter England's Pongal campaign combines the objective of resetting family relationships, festivity, colour, and celebration
Peter England's Pongal campaign combines the objective of resetting family relationships, festivity, colour, and celebration
Peter England's new campaign revolves around the theme of ‘Belief in A New Beginning.’ It is developed and executed in a creative partnership with DDB Mudra South.Peter England, a leading international menswear brand from Aditya Birla Fash...
brands06 Jan 2022, 13:24

EatFit signs Mithila Palkar as brand ambassador to promote new range of multigrain pizzas
EatFit signs Mithila Palkar as brand ambassador to promote new range of multigrain pizzas
EatFit has appointed Mithila Palkar as its brand ambassador. The partnership between EatFit and Palkar will be managed by the latter's management agency - Exceed Talent Management.EatFit, a healthy food platform, today announced Mithila Pa...
brands05 Jan 2022, 16:53

Wow Skin Science urges consumers to not get deceived by shampoo ads with 'fake experts' and celebrities; suggests switching to natural products instead
Wow Skin Science urges consumers to not get deceived by shampoo ads with 'fake experts' and celebrities; suggests switching to natural products instead
WOW Skin Science launches a new campaign. The brand urges people to make a shift to natural products with their latest campaign featuring Disha Patani.Leading Personal C...
brands05 Jan 2022, 12:20

Tara Sutaria to be the face of Savlon Glycerin Soap
Tara Sutaria to be the face of Savlon Glycerin Soap
ITC Savlon onboards Tara Sutaria as brand ambassador for Savlon Glycerin Soap; launches a new TVC. The TVC pillars on “softness” as a key benefit by Savlon Glycerin Soap with effective germ protection.ITC Savlon has roped in youth icon, actor Tara Sutaria as the bra...
brands04 Jan 2022, 12:45

Supertails' new campaign asks pet parents to keep their four-legged companions closer this year
Supertails' new campaign asks pet parents to keep their four-legged companions closer this year
Supertails brings the voice of a dog to its audience in its latest ad. The film is narrated by Max, a Golden Retriever, who knows his dad too well.Digital pet care start-up, Supertails, has released a new film, The New Year’s Resolution, w...
brands24 Dec 2021, 17:06

Sumit Vyas is back with another rant for Wakefit.co, calls for work-from-home for life!
Sumit Vyas is back with another rant for Wakefit.co, calls for work-from-home for life!
Wakefit.co has come up with another relatable campaign, this time talking about the many perks of working from home. It features Sumit Vyas ranting about Omicron and going back to office. He calls for a movement to support work from home f...
brands23 Dec 2021, 15:31

LG Electronics’ latest campaign urges people to continue following Covid-19 norms to win the battle against the virus
LG Electronics’ latest campaign urges people to continue following Covid-19 norms to win the battle against the virus
LG Electronics has launched a new digital campaign urging everyone to follow COVID-19 appropriate behavior by maintaining physical distance, wearing face masks, and using hand sanitizers. The video talks about how the company has been acti...
brands22 Dec 2021, 16:33

Doritos' launches latest 'For the Bold' campaign featuring brand ambassador Kartik Aaryan
Doritos' launches latest 'For the Bold' campaign featuring brand ambassador Kartik Aaryan
Nacho chip brand Doritos has launched its latest ‘For The Bold' campaign featuring actor Kartik Aaryan and model-actor Sanjana Sanghi. The campaign has been conceptualised by Wunderman Thompson.Nacho chip brand Doritos has launched its lat...