TOP STORY
Spotify and Nucleya take a dig on in-app ads in its latest ad
brands17 Sep 2020, 18:00

This start-up tells us exactly why 'Our food is screwed' in its first-ever campaign
This start-up tells us exactly why 'Our food is screwed' in its first-ever campaign
The video is titled ‘Our food is screwed’ and is inspired by the iconic Dollar Shave Club ad. The Whole Truth is on a mission to rebuild the trust of consumers...
brands17 Sep 2020, 11:48

OPPO on-boards MS Dhoni to encourage people to follow their passion
OPPO on-boards MS Dhoni to encourage people to follow their passion
OPPO ropes in Mahendra Singh Dhoni. Even after Dhoni’s retirement, he will always be a star from a small town like Ranchi who made it big in the industry.OPPO ...
brands16 Sep 2020, 17:43

Titan Company partners with SBI to launch watches that will help you make contactless payments
Titan Company partners with SBI to launch watches that will help you make contactless payments
Titan Company has partnered with country’s largest lender State Bank of India (SBI) to introduce Titan Pay, a watch that will enable contactless payments. With...
brands16 Sep 2020, 15:12

Wipro's latest ad humanises technology; aims to show the role gadgets can play to make our homes seamlessly contactless
Wipro's latest ad humanises technology; aims to show the role gadgets can play to make our homes seamlessly contactless
Wipro Lighting’s latest campaign highlights their ‘Safe and touch-free’ offering. It seamlessly weaves its contactless offering into the narrative of this hear...
brands15 Sep 2020, 12:34

Paytm to invest Rs 300 crore on branding and marketing this year; on-boards Sachin Tendulkar as its endorser
Paytm to invest Rs 300 crore on branding and marketing this year; on-boards Sachin Tendulkar as its endorser
Paytm is aiming to reach 100 million users in the upcoming T20 league. It is going to invest Rs 300 crore on branding and marketing this year. Sachin Tendulkar...
brands14 Sep 2020, 16:01

Paytm ropes in Kokilaben to leverage on ‘Rasode Mein Kaun Tha’ trend, to spread an important message
Paytm ropes in Kokilaben to leverage on ‘Rasode Mein Kaun Tha’ trend, to spread an important message
It has been two weeks since Rashi Rap took over the internet by storm. What followed the rap was a hilarious meme fest and the song becoming a part of everyday...
brands14 Sep 2020, 13:38

Dunzo makes its mascot ‘Duniverse’ more inclusive. Here are a few more mascots they have added
Dunzo makes its mascot ‘Duniverse’ more inclusive. Here are a few more mascots they have added
Dunzo unveils new brand mascots inspired by its various users. Dunzo has curated a series of characters inspired by the varied demographic of their users, deli...
brands14 Sep 2020, 12:51

With IPL around the corner, Virat Kohli bags another brand in his kitty -- Great Learning
With IPL around the corner, Virat Kohli bags another brand in his kitty -- Great Learning
Virat Kohli roped in as Brand Ambassador by EdTech player Great Learning Great Learning is launching a multi-film campaign with Virat Kohli during the upcoming...
brands11 Sep 2020, 16:49

Ayushmann Khurrana joins hands with UNICEF India to advocate for child rights
Ayushmann Khurrana joins hands with UNICEF India to advocate for child rights
Unicef has roped in actor Ayushmann Khurrana as its celebrity advocate for promoting rights #ForEveryChild. As a part of his association, the actor will suppor...
brands10 Sep 2020, 18:18

Amway India witnesses 200% surge in home deliveries, looks at scaling online orders to 5X by 2020
Amway India witnesses 200% surge in home deliveries, looks at scaling online orders to 5X by 2020
Amway India has earmarked Rs 30 crore to strengthen its supply chain and automation. Globally, Amway is 60 years old, US$ 8.4 billion, manufacturer and direct ...
brands10 Sep 2020, 18:05

Budweiser 0.0 celebrates Lionel Messi’s journey with a brand film and limited-edition bottles
Budweiser 0.0 celebrates Lionel Messi’s journey with a brand film and limited-edition bottles
Budweiser partners with Lionel Messi. Messi joins brand's joining roster that includes La Liga stars Sergio Ramos and Marcelo. Budweiser 0.0 has announced a lo...
brands7 Sep 2020, 12:46

Vodafone Idea launches a new identity, to be called 'Vi' now
Vodafone Idea launches a new identity, to be called 'Vi' now
Vodafone Idea Limited (VIL) communicated its new unified consumer brand identity and positioning. The new brand will now be called Vi. The move comes after the...
brands4 Sep 2020, 16:12

Rio Pads try to represent hormonal ups and downs that women with PCOS experience through Raagas
Rio Pads try to represent hormonal ups and downs that women with PCOS experience through Raagas
Conceputalised by Schbang, RIO Heavy Flow Pads' latest advertisement is a perfect analogy of what PCOS is. It tries to explain the hormonal ups and down that w...
brands1 Sep 2020, 16:38

If Biryani had a CV, Zomato shows what it would look like
If Biryani had a CV, Zomato shows what it would look like
While email marketing seems like a dying phenomenon, Zomato has proven time and again that if you do it right, consumers click and order. Humour can be a power...
brands31 Aug 2020, 17:38

Panasonic’s ad portrays how unused clothes feel locked up in our wardrobe
Panasonic’s ad portrays how unused clothes feel locked up in our wardrobe
The quirky campaign voices how our unused clothes feel abandoned due to COVID. It is designed and conceptualised by WATConsult. Panasonic has released its late...
brands31 Aug 2020, 15:05

Wakefit’s campaign captures the struggles of being a retail carpenter in an online world, where no one appreciates the artist behind the piece of art
Wakefit’s campaign captures the struggles of being a retail carpenter in an online world, where no one appreciates the artist behind the piece of art
Wakefit reminds consumers that carpenters should be appreciated for their art in our country. It captures the struggles of being a retail carpenter in an onlin...
brands31 Aug 2020, 12:29

ESPNcricinfo's campaign reinforces core value proposition of delivering wholesome cricket news and information
ESPNcricinfo's campaign reinforces core value proposition of delivering wholesome cricket news and information
The two-part film series uses wit and humor to communicate ESPNcricinfo’s core value proposition of being a comprehensive cricket destination for fans. The cam...
brands27 Aug 2020, 13:50

McDonald's eyes to capture KFC's market with the launch of Fried Chicken in India
McDonald's eyes to capture KFC's market with the launch of Fried Chicken in India
“McDonald’s India is now set to dominate the fried chicken market,” read its press statement. The food giant is eyeing to capture both organised and unorganise...
brands20 Aug 2020, 16:04

The number of consumers shopping directly from brand websites is increasing at a much faster pace than marketplaces: Report
The number of consumers shopping directly from brand websites is increasing at a much faster pace than marketplaces: Report
The report revealed that the overall e-commerce has not just recovered but witnessed an order-volume growth of 17% as of June 2020. The consumer buying pattern...
brands19 Aug 2020, 14:50

Emami can't use 'Glow & Handsome' because HUL were the first to use it, says Bombay HC
Emami can't use 'Glow & Handsome' because HUL were the first to use it, says Bombay HC
Emami has been restrained from using the words 'Glow and Handsome' until further notice from Bombay High Court. HUL filed a suit against Emami for violating Tr...
brands18 Aug 2020, 12:26

Deloitte acquires Spatial Access to augment Advertising and Marketing advisory solutions
Deloitte acquires Spatial Access to augment Advertising and Marketing advisory solutions
This unique combination of Industry expertise, technology & analytics will enable brands and the businesses supporting them in making strategic and effective m...
brands14 Aug 2020, 18:27

Mobile Premier League is the principal sponsor for KKR and TKR for IPL and CPL
Mobile Premier League is the principal sponsor for KKR and TKR for IPL and CPL
Mobile Premier League will be the principal sponsor for both the Knight Riders Franchises in IPL & CPL - Kolkata Knight Riders (KKR) and Trinbago Knight Riders...
brands14 Aug 2020, 14:33

Nykaa and Netflix collaborate to celebrate 'Beauty in Her Story'
Nykaa and Netflix collaborate to celebrate 'Beauty in Her Story'
"Stories make you who you are, they don't leave you the same. Your story is beautiful, let it be heard," says Nykaa. Its latest campaign with Netflix will cele...
brands13 Aug 2020, 16:48

Pocket Aces’ Loco sees over 6x rise in daily active users, registers 122% m-o-m growth
Pocket Aces’ Loco sees over 6x rise in daily active users, registers 122% m-o-m growth
Made in India, the app also saw 122% m-o-m growth in monthly active streamers in the last three months The platform enables users to watch and stream gameplays...
brands12 Aug 2020, 17:10

Friends Dry Pants aims to destigmatise talking about urine leakage and weak bladders in its campaign
Friends Dry Pants aims to destigmatise talking about urine leakage and weak bladders in its campaign
Nobel Hygiene's Friends Dry Pants aims to throw a spotlight on a subject that is pushed into the shadows as it doesn't see customer acceptance or celebrity sup...
brands4 Aug 2020, 17:04

Coca-Cola focuses on localization, enters immunity-boosting beverages segment with two new Minute Maid offerings
Coca-Cola focuses on localization, enters immunity-boosting beverages segment with two new Minute Maid offerings
Coca-Cola unveils two new minute maid brands to mark its entry into immunity-boosting beverages Minute Maid Nutriforce is designed especially for Indian mother...
brands17 Sep 2020, 18:00

This start-up tells us exactly why 'Our food is screwed' in its first-ever campaign
This start-up tells us exactly why 'Our food is screwed' in its first-ever campaign
The video is titled ‘Our food is screwed’ and is inspired by the iconic Dollar Shave Club ad. The Whole Truth is on a mission to rebuild the trust of consumers on food labels.The Whole Truth, a Healt...
brands16 Sep 2020, 15:12

Wipro's latest ad humanises technology; aims to show the role gadgets can play to make our homes seamlessly contactless
Wipro's latest ad humanises technology; aims to show the role gadgets can play to make our homes seamlessly contactless
Wipro Lighting’s latest campaign highlights their ‘Safe and touch-free’ offering. It seamlessly weaves its contactless offering into the narrative of this heartwarming story. Wipro Lighting has relea...
brands14 Sep 2020, 13:38

Dunzo makes its mascot ‘Duniverse’ more inclusive. Here are a few more mascots they have added
Dunzo makes its mascot ‘Duniverse’ more inclusive. Here are a few more mascots they have added
Dunzo unveils new brand mascots inspired by its various users. Dunzo has curated a series of characters inspired by the varied demographic of their users, delivery partners and merchants who have con...
brands10 Sep 2020, 18:18

Amway India witnesses 200% surge in home deliveries, looks at scaling online orders to 5X by 2020
Amway India witnesses 200% surge in home deliveries, looks at scaling online orders to 5X by 2020
Amway India has earmarked Rs 30 crore to strengthen its supply chain and automation. Globally, Amway is 60 years old, US$ 8.4 billion, manufacturer and direct seller of quality consumer goods. FMCG p...
brands4 Sep 2020, 16:12

Rio Pads try to represent hormonal ups and downs that women with PCOS experience through Raagas
Rio Pads try to represent hormonal ups and downs that women with PCOS experience through Raagas
Conceputalised by Schbang, RIO Heavy Flow Pads' latest advertisement is a perfect analogy of what PCOS is. It tries to explain the hormonal ups and down that women with PCOS experience through Raagas...
brands31 Aug 2020, 15:05

Wakefit’s campaign captures the struggles of being a retail carpenter in an online world, where no one appreciates the artist behind the piece of art
Wakefit’s campaign captures the struggles of being a retail carpenter in an online world, where no one appreciates the artist behind the piece of art
Wakefit reminds consumers that carpenters should be appreciated for their art in our country. It captures the struggles of being a retail carpenter in an online world through a character named Babloo...
brands20 Aug 2020, 16:04

The number of consumers shopping directly from brand websites is increasing at a much faster pace than marketplaces: Report
The number of consumers shopping directly from brand websites is increasing at a much faster pace than marketplaces: Report
The report revealed that the overall e-commerce has not just recovered but witnessed an order-volume growth of 17% as of June 2020. The consumer buying patterns and preferences have changed significa...
brands14 Aug 2020, 18:27

Mobile Premier League is the principal sponsor for KKR and TKR for IPL and CPL
Mobile Premier League is the principal sponsor for KKR and TKR for IPL and CPL
Mobile Premier League will be the principal sponsor for both the Knight Riders Franchises in IPL & CPL - Kolkata Knight Riders (KKR) and Trinbago Knight Riders (TKR). While CPL is scheduled to start ...
brands14 Aug 2020, 14:33

Nykaa and Netflix collaborate to celebrate 'Beauty in Her Story'
Nykaa and Netflix collaborate to celebrate 'Beauty in Her Story'
"Stories make you who you are, they don't leave you the same. Your story is beautiful, let it be heard," says Nykaa. Its latest campaign with Netflix will celebrate Beauty In Her Story. Nykaa will ce...
brands17 Sep 2020, 11:48

OPPO on-boards MS Dhoni to encourage people to follow their passion
OPPO on-boards MS Dhoni to encourage people to follow their passion
OPPO ropes in Mahendra Singh Dhoni. Even after Dhoni’s retirement, he will always be a star from a small town like Ranchi who made it big in the industry.OPPO ropes in ace cricketer MS Dhoni, to inspire millions of people to try and be extraordinary and achieve thei...
brands16 Sep 2020, 17:43

Titan Company partners with SBI to launch watches that will help you make contactless payments
Titan Company partners with SBI to launch watches that will help you make contactless payments
Titan Company has partnered with country’s largest lender State Bank of India (SBI) to introduce Titan Pay, a watch that will enable contactless payments. With this launch, SBI account holders can tap their Titan Pay watch on contactless p...
brands15 Sep 2020, 12:34

Paytm to invest Rs 300 crore on branding and marketing this year; on-boards Sachin Tendulkar as its endorser
Paytm to invest Rs 300 crore on branding and marketing this year; on-boards Sachin Tendulkar as its endorser
Paytm is aiming to reach 100 million users in the upcoming T20 league. It is going to invest Rs 300 crore on branding and marketing this year. Sachin Tendulkar to promote fantasy sports including cricket, kabaddi, football & basketball.Ind...
brands14 Sep 2020, 16:01

Paytm ropes in Kokilaben to leverage on ‘Rasode Mein Kaun Tha’ trend, to spread an important message
Paytm ropes in Kokilaben to leverage on ‘Rasode Mein Kaun Tha’ trend, to spread an important message
It has been two weeks since Rashi Rap took over the internet by storm. What followed the rap was a hilarious meme fest and the song becoming a part of everyday conversation. And now, to leverage the rising popularity, a brand has approache...
brands14 Sep 2020, 12:51

With IPL around the corner, Virat Kohli bags another brand in his kitty -- Great Learning
With IPL around the corner, Virat Kohli bags another brand in his kitty -- Great Learning
Virat Kohli roped in as Brand Ambassador by EdTech player Great Learning Great Learning is launching a multi-film campaign with Virat Kohli during the upcoming Dream 11 IPL, where the brand is Associate Sponsor on Disney + Hotstar.Great Le...
brands11 Sep 2020, 16:49

Ayushmann Khurrana joins hands with UNICEF India to advocate for child rights
Ayushmann Khurrana joins hands with UNICEF India to advocate for child rights
Unicef has roped in actor Ayushmann Khurrana as its celebrity advocate for promoting rights #ForEveryChild. As a part of his association, the actor will support UNICEF towards its work around ending violence against children. Actor Ayushma...
brands10 Sep 2020, 18:05

Budweiser 0.0 celebrates Lionel Messi’s journey with a brand film and limited-edition bottles
Budweiser 0.0 celebrates Lionel Messi’s journey with a brand film and limited-edition bottles
Budweiser partners with Lionel Messi. Messi joins brand's joining roster that includes La Liga stars Sergio Ramos and Marcelo. Budweiser 0.0 has announced a long-term partnership with global football icon Lionel Messi. The brand is celebra...
brands7 Sep 2020, 12:46

Vodafone Idea launches a new identity, to be called 'Vi' now
Vodafone Idea launches a new identity, to be called 'Vi' now
Vodafone Idea Limited (VIL) communicated its new unified consumer brand identity and positioning. The new brand will now be called Vi. The move comes after the telco's user base witnessed a huge dip in June from the time of the merger. The move is aimed at refreshin...
brands1 Sep 2020, 16:38

If Biryani had a CV, Zomato shows what it would look like
If Biryani had a CV, Zomato shows what it would look like
While email marketing seems like a dying phenomenon, Zomato has proven time and again that if you do it right, consumers click and order. Humour can be a powerful tool to get your point across and from various pop culture references to punning their way into our inb...
brands31 Aug 2020, 17:38

Panasonic’s ad portrays how unused clothes feel locked up in our wardrobe
Panasonic’s ad portrays how unused clothes feel locked up in our wardrobe
The quirky campaign voices how our unused clothes feel abandoned due to COVID. It is designed and conceptualised by WATConsult. Panasonic has released its latest campaign #KapdoKiImmunity that personify unused clothes. Conceptualised and e...
brands31 Aug 2020, 12:29

ESPNcricinfo's campaign reinforces core value proposition of delivering wholesome cricket news and information
ESPNcricinfo's campaign reinforces core value proposition of delivering wholesome cricket news and information
The two-part film series uses wit and humor to communicate ESPNcricinfo’s core value proposition of being a comprehensive cricket destination for fans. The campaign has been conceptualized by Dentsu India.With the announcement of IPL 2020 ...
brands27 Aug 2020, 13:50

McDonald's eyes to capture KFC's market with the launch of Fried Chicken in India
McDonald's eyes to capture KFC's market with the launch of Fried Chicken in India
“McDonald’s India is now set to dominate the fried chicken market,” read its press statement. The food giant is eyeing to capture both organised and unorganised markets. After UK and US-based chains like Southern Fried Chicken, Texas Chick...
brands19 Aug 2020, 14:50

Emami can't use 'Glow & Handsome' because HUL were the first to use it, says Bombay HC
Emami can't use 'Glow & Handsome' because HUL were the first to use it, says Bombay HC
Emami has been restrained from using the words 'Glow and Handsome' until further notice from Bombay High Court. HUL filed a suit against Emami for violating Trade Marks Act. HC says HUL were first to use Glow and Handsome in their advertis...
brands18 Aug 2020, 12:26

Deloitte acquires Spatial Access to augment Advertising and Marketing advisory solutions
Deloitte acquires Spatial Access to augment Advertising and Marketing advisory solutions
This unique combination of Industry expertise, technology & analytics will enable brands and the businesses supporting them in making strategic and effective marketing decisions. The acquisition provides a niche differentiation to Deloitte...
brands13 Aug 2020, 16:48

Pocket Aces’ Loco sees over 6x rise in daily active users, registers 122% m-o-m growth
Pocket Aces’ Loco sees over 6x rise in daily active users, registers 122% m-o-m growth
Made in India, the app also saw 122% m-o-m growth in monthly active streamers in the last three months The platform enables users to watch and stream gameplays of different games such as PUBG Mobile, FreeFire, and Call of Duty MobileWith t...
brands12 Aug 2020, 17:10

Friends Dry Pants aims to destigmatise talking about urine leakage and weak bladders in its campaign
Friends Dry Pants aims to destigmatise talking about urine leakage and weak bladders in its campaign
Nobel Hygiene's Friends Dry Pants aims to throw a spotlight on a subject that is pushed into the shadows as it doesn't see customer acceptance or celebrity support -- frequent urination or weak bladders. The campaign focuses on educating p...
brands4 Aug 2020, 17:04

Coca-Cola focuses on localization, enters immunity-boosting beverages segment with two new Minute Maid offerings
Coca-Cola focuses on localization, enters immunity-boosting beverages segment with two new Minute Maid offerings
Coca-Cola unveils two new minute maid brands to mark its entry into immunity-boosting beverages Minute Maid Nutriforce is designed especially for Indian mothers, who are seek nutritious choices for their growing children. Minute Maid Vita ...