TOP STORY
Chumbak has changed its logo and we miss its earlier style and colour
brands10 Jul 2020, 16:52

Parle is the most chosen brand in India: Report
Parle is the most chosen brand in India: Report
Dabur, Vim, Sunfeast, Brooke Bond & Patanjali join the Billion CRP club this year. COVID- 19 does not upset the top brands’ growth Only 6 global brands among t...
brands8 Jul 2020, 16:49

Shaadi.com launches website that can help users host Sangeet, Mehendi Part and Wedding Rituals online
Shaadi.com launches website that can help users host Sangeet, Mehendi Part and Wedding Rituals online
Shaadi.com launches a new website WeddingsFromHome to help its users plan virtual weddings. It lists all types of vendors right from Pandits/ Priests to DJ’s a...
brands8 Jul 2020, 10:35

Gaana creates a space on its platform for User Generated Content called ‘HotShots’
Gaana creates a space on its platform for User Generated Content called ‘HotShots’
Gaana joins the #MakeInTrend. Launches HotShots - a platform that allows Indian content enthusiasts to create & share short viral videos and stories. Short vid...
brands2 Jul 2020, 17:49

HUL's Fair & Lovely to now be called 'Glow & Lovely'
HUL's Fair & Lovely to now be called 'Glow & Lovely'
In the wake of the Black Lives Matter movement in the US which led to social media calling out beauty brands for perpetrating a bias based on skin colour, HUL ...
brands1 Jul 2020, 12:32

As the world’s most valuable brands see their total brand value increase by 5.9% despite COVID-19 impacts, Amazon takes the top spot: BrandZ Top 100 Most Valuable Global Ranking
As the world’s most valuable brands see their total brand value increase by 5.9% despite COVID-19 impacts, Amazon takes the top spot: BrandZ Top 100 Most Valuable Global Ranking
Investment in marketing and brand-building critical for business recovery post-COVID-19. Innovation and creativity key drivers of growth as BrandZ Top 100’s to...
brands30 Jun 2020, 17:43

Mondelez India enters the Rs 2000 crore cakes category with the launch of Cadbury Chocobakes Choc Layered Cakes
Mondelez India enters the Rs 2000 crore cakes category with the launch of Cadbury Chocobakes Choc Layered Cakes
Cadbury Chocobakes Choc Layered Cakes will be available on shelves from July 2020. It will be a pan-India launch supported by a 360-degree communication campai...
brands29 Jun 2020, 11:29

By 2024, all of Adidas’ shoes and clothing will be made with 100% recycled polyester
By 2024, all of Adidas’ shoes and clothing will be made with 100% recycled polyester
In the next 4 years, adidas is aiming to replace all plastics and polyester in its products with recycled materials. In 2015, adidas announced a partnership wi...
brands26 Jun 2020, 15:04

Spotify replaces its logo on social media with a Good Day Biscuit after Twitter user spots similarities
Spotify replaces its logo on social media with a Good Day Biscuit after Twitter user spots similarities
Spotify has proved how important it is to listen to your consumers yet again. This time, the music streaming app has replaced its logo with Good Day Biscuit af...
brands25 Jun 2020, 14:27

Fair & Lovely to drop 'Fair' from its name: HUL
Fair & Lovely to drop 'Fair' from its name: HUL
Unilever announced today that it will remove discriminating words like ‘fair/fairness’, ‘white/whitening’, and ‘light/lightening’ from its products’ packs and ...
brands24 Jun 2020, 17:25

Flipkart enables three new languages on its platform - Tamil, Telugu and Kannada
Flipkart enables three new languages on its platform - Tamil, Telugu and Kannada
Introduces Tamil, Telugu and Kannada interfaces to offer native-language e-commerce experience to consumers. The made for India tech stack has been developed i...
brands23 Jun 2020, 10:00

UFO Moviez reports ad revenue of Rs 302 million in Q4FY20
UFO Moviez reports ad revenue of Rs 302 million in Q4FY20
UFO Moviez sees a downfall in advertising revenue. Kapil Agarwal, Joint Managing Director, says the company has implemented cost optimisation strategies and is...
brands22 Jun 2020, 13:56

McDonald’s mascot is now sporting a mask across its outlets
McDonald’s mascot is now sporting a mask across its outlets
After brands like Urban Company, Zomato, Swiggy, Dunzo, MakeMyTrip, tweaked their logos to integrate face masks, McDonald has joined the bandwagon. In its late...
brands17 Jun 2020, 18:16

Consumers will not return to pre-pandemic behaviour anytime soon, marketers need to pivot: Kantar’s COVID-19 Barometer
Consumers will not return to pre-pandemic behaviour anytime soon, marketers need to pivot: Kantar’s COVID-19 Barometer
Kantar’s COVID-19 Barometer tracks people’s attitudes, behaviours and expectations across more than 50 markets. Persistent safety concerns, financial pressures...
brands17 Jun 2020, 17:00

Inability to act on data in real time and the lack of omnichannel marketing strategy the two biggest challenges marketers face today: Resulticks Report
Inability to act on data in real time and the lack of omnichannel marketing strategy the two biggest challenges marketers face today: Resulticks Report
According to Omnichannel Marketing Readiness in India, the inability to act on data in real time and the lack of an omnichannel marketing strategy are the two ...
brands17 Jun 2020, 13:20

YouTube releases its first ‘most watched Public Service Announcements (PSA) Ads leaderboard’ for India
YouTube releases its first ‘most watched Public Service Announcements (PSA) Ads leaderboard’ for India
During the lockdown, brands have joined the fight by veering from commercial advertising towards advocating social responsibility. Through their messaging, bra...
brands16 Jun 2020, 14:06

Coca-Cola India launches Vio Spiced Buttermilk as a part of its focus on developing localised products
Coca-Cola India launches Vio Spiced Buttermilk as a part of its focus on developing localised products
VIO Spiced Buttermilk further expands Coca-Cola’s existing portfolio of beverages. VIO was introduced by Coca-Cola India in the year 2016 with the intent to ma...
brands16 Jun 2020, 12:41

Hamdard Laboratories India launches ‘ready to drink’ RoohAfza Fusion and RoohAfza Milkshake
Hamdard Laboratories India launches ‘ready to drink’ RoohAfza Fusion and RoohAfza Milkshake
The brand is taking their widely loved and recognized RoohAfza into two new extensions – RoohAfza Fusion and RoohAfza Milkshake. It comes in 5 flavors – Luscio...
brands8 Jun 2020, 17:54

Vivo launches a campaign for Vivo V19 featuring Aamir Khan
Vivo launches a campaign for Vivo V19 featuring Aamir Khan
The campaign conceptualized and executed by BBH India consists of three countdown films and four videos. It sports vivo V19's camera features.vivo has launched...
brands5 Jun 2020, 16:52

World Environment Day: Brands urge consumers to come out of the lockdown as conscious beings and continue following sustainable practices
World Environment Day: Brands urge consumers to come out of the lockdown as conscious beings and continue following sustainable practices
As the entire country continues to be locked in their homes, mother earth is healing herself -- right from greener pastures to clearer skies and reduced pollut...
brands27 May 2020, 14:24

MS Dhoni’s latest animated ad with Gulf Oil is the dose of positivity you need today to cheer yourself up
MS Dhoni’s latest animated ad with Gulf Oil is the dose of positivity you need today to cheer yourself up
Gulf Oil has curated the campaign to accustom its customers with the new norms of the world. The campaign with MS Dhoni aims to invoke optimism in people in th...
brands20 May 2020, 17:42

As e-learning industry booms in India, Snapdeal on-boards a few players on its platform
As e-learning industry booms in India, Snapdeal on-boards a few players on its platform
E-learning modules emerging a strong substitute for coaching classes as students study from their homes. Toppr, Toppers Exam, Gradeup, Olympiad Helper, Practic...
brands5 May 2020, 14:27

OYO aims to create a safe online environment for women with its latest initiative
OYO aims to create a safe online environment for women with its latest initiative
Internet harassment against women is at an all-time high in India. To help address this issue, OYO is discouraging smutty comments directed towards women on it...
brands4 May 2020, 12:46

LinkedIn’s Virginia Sharma joins JioSaavn as Vice President, Brand Solutions
LinkedIn’s Virginia Sharma joins JioSaavn as Vice President, Brand Solutions
Previously a top sales director at LinkedIn, Virginia joins JioSaavn to lead global brands partnerships and the company’s growing audio ad platform. She will b...
brands30 Apr 2020, 14:25

Marico Limited launches Veggie Clean that helps you wash germs off your fruits and vegetables
Marico Limited launches Veggie Clean that helps you wash germs off your fruits and vegetables
As personal and domestic hygiene becomes a top priority for consumers, Marico Limited launches Veggie Clean, a wash that helps you remove germs, bacteria, chem...
brands15 Apr 2020, 14:20

Vodafone brings back ZooZoos and the pug, in an attempt to make people stay at home
Vodafone brings back ZooZoos and the pug, in an attempt to make people stay at home
Riding on the nostalgia wave, Vodafone has brought back its iconic characters ZooZoos and Pug. In a series of light-hearted advertisements, these endearing cha...
brands15 Apr 2020, 13:42

Stay indoors and stream the outdoors, says Discovery Plus in its latest campaign
Stay indoors and stream the outdoors, says Discovery Plus in its latest campaign
Discovery Plus is also releasing an anthology of COVID-19 documentaries, where experts reveal why COVID-19 is unique, why the world was so unprepared for it an...
brands10 Jul 2020, 16:52

Parle is the most chosen brand in India: Report
Parle is the most chosen brand in India: Report
Dabur, Vim, Sunfeast, Brooke Bond & Patanjali join the Billion CRP club this year. COVID- 19 does not upset the top brands’ growth Only 6 global brands among the top 25 brands in India.Worldpanel Div...
brands2 Jul 2020, 17:49

HUL's Fair & Lovely to now be called 'Glow & Lovely'
HUL's Fair & Lovely to now be called 'Glow & Lovely'
In the wake of the Black Lives Matter movement in the US which led to social media calling out beauty brands for perpetrating a bias based on skin colour, HUL has changed the name of its fairness cre...
brands29 Jun 2020, 11:29

By 2024, all of Adidas’ shoes and clothing will be made with 100% recycled polyester
By 2024, all of Adidas’ shoes and clothing will be made with 100% recycled polyester
In the next 4 years, adidas is aiming to replace all plastics and polyester in its products with recycled materials. In 2015, adidas announced a partnership with Parley for the Oceans, an organizatio...
brands24 Jun 2020, 17:25

Flipkart enables three new languages on its platform - Tamil, Telugu and Kannada
Flipkart enables three new languages on its platform - Tamil, Telugu and Kannada
Introduces Tamil, Telugu and Kannada interfaces to offer native-language e-commerce experience to consumers. The made for India tech stack has been developed in house by Flipkart’s team of engineers....
brands17 Jun 2020, 18:16

Consumers will not return to pre-pandemic behaviour anytime soon, marketers need to pivot: Kantar’s COVID-19 Barometer
Consumers will not return to pre-pandemic behaviour anytime soon, marketers need to pivot: Kantar’s COVID-19 Barometer
Kantar’s COVID-19 Barometer tracks people’s attitudes, behaviours and expectations across more than 50 markets. Persistent safety concerns, financial pressures and sticky new behaviours mean consumer...
brands16 Jun 2020, 14:06

Coca-Cola India launches Vio Spiced Buttermilk as a part of its focus on developing localised products
Coca-Cola India launches Vio Spiced Buttermilk as a part of its focus on developing localised products
VIO Spiced Buttermilk further expands Coca-Cola’s existing portfolio of beverages. VIO was introduced by Coca-Cola India in the year 2016 with the intent to make a ready-to-drink, value-added dairy b...
brands5 Jun 2020, 16:52

World Environment Day: Brands urge consumers to come out of the lockdown as conscious beings and continue following sustainable practices
World Environment Day: Brands urge consumers to come out of the lockdown as conscious beings and continue following sustainable practices
As the entire country continues to be locked in their homes, mother earth is healing herself -- right from greener pastures to clearer skies and reduced pollution. To mark World Environment Day, a fe...
brands5 May 2020, 14:27

OYO aims to create a safe online environment for women with its latest initiative
OYO aims to create a safe online environment for women with its latest initiative
Internet harassment against women is at an all-time high in India. To help address this issue, OYO is discouraging smutty comments directed towards women on its social media tactfully. This initiativ...
brands4 May 2020, 12:46

LinkedIn’s Virginia Sharma joins JioSaavn as Vice President, Brand Solutions
LinkedIn’s Virginia Sharma joins JioSaavn as Vice President, Brand Solutions
Previously a top sales director at LinkedIn, Virginia joins JioSaavn to lead global brands partnerships and the company’s growing audio ad platform. She will be responsible for driving adoption of Ji...
brands8 Jul 2020, 16:49

Shaadi.com launches website that can help users host Sangeet, Mehendi Part and Wedding Rituals online
Shaadi.com launches website that can help users host Sangeet, Mehendi Part and Wedding Rituals online
Shaadi.com launches a new website WeddingsFromHome to help its users plan virtual weddings. It lists all types of vendors right from Pandits/ Priests to DJ’s and Choreographers who are equipped to conduct an online wedding.As the number of...
brands8 Jul 2020, 10:35

Gaana creates a space on its platform for User Generated Content called ‘HotShots’
Gaana creates a space on its platform for User Generated Content called ‘HotShots’
Gaana joins the #MakeInTrend. Launches HotShots - a platform that allows Indian content enthusiasts to create & share short viral videos and stories. Short videos are the new buzzword on social media, with both content creators and consump...
brands1 Jul 2020, 12:32

As the world’s most valuable brands see their total brand value increase by 5.9% despite COVID-19 impacts, Amazon takes the top spot: BrandZ Top 100 Most Valuable Global Ranking
As the world’s most valuable brands see their total brand value increase by 5.9% despite COVID-19 impacts, Amazon takes the top spot: BrandZ Top 100 Most Valuable Global Ranking
Investment in marketing and brand-building critical for business recovery post-COVID-19. Innovation and creativity key drivers of growth as BrandZ Top 100’s total worth hits $5 trillion and delivers US$277bn in additional brand value growt...
brands30 Jun 2020, 17:43

Mondelez India enters the Rs 2000 crore cakes category with the launch of Cadbury Chocobakes Choc Layered Cakes
Mondelez India enters the Rs 2000 crore cakes category with the launch of Cadbury Chocobakes Choc Layered Cakes
Cadbury Chocobakes Choc Layered Cakes will be available on shelves from July 2020. It will be a pan-India launch supported by a 360-degree communication campaign. The idea behind the launch is to capitalize on the fast growing snacking cat...
brands26 Jun 2020, 15:04

Spotify replaces its logo on social media with a Good Day Biscuit after Twitter user spots similarities
Spotify replaces its logo on social media with a Good Day Biscuit after Twitter user spots similarities
Spotify has proved how important it is to listen to your consumers yet again. This time, the music streaming app has replaced its logo with Good Day Biscuit after a Twitter user posted a picture saying the grooves on the biscuit resembled ...
brands25 Jun 2020, 14:27

Fair & Lovely to drop 'Fair' from its name: HUL
Fair & Lovely to drop 'Fair' from its name: HUL
Unilever announced today that it will remove discriminating words like ‘fair/fairness’, ‘white/whitening’, and ‘light/lightening’ from its products’ packs and communication to build an inclusive vision of beauty. This will be a policy for all its beauty and skin car...
brands23 Jun 2020, 10:00

UFO Moviez reports ad revenue of Rs 302 million in Q4FY20
UFO Moviez reports ad revenue of Rs 302 million in Q4FY20
UFO Moviez sees a downfall in advertising revenue. Kapil Agarwal, Joint Managing Director, says the company has implemented cost optimisation strategies and is comfortable enough to sustain during this challenging phase. He is hopeful that the company will come out ...
brands22 Jun 2020, 13:56

McDonald’s mascot is now sporting a mask across its outlets
McDonald’s mascot is now sporting a mask across its outlets
After brands like Urban Company, Zomato, Swiggy, Dunzo, MakeMyTrip, tweaked their logos to integrate face masks, McDonald has joined the bandwagon. In its latest outdoor activity, McDonald has made its mascot Ronald McDonald wear a mask.Amidst the ongoing health cri...
brands17 Jun 2020, 17:00

Inability to act on data in real time and the lack of omnichannel marketing strategy the two biggest challenges marketers face today: Resulticks Report
Inability to act on data in real time and the lack of omnichannel marketing strategy the two biggest challenges marketers face today: Resulticks Report
According to Omnichannel Marketing Readiness in India, the inability to act on data in real time and the lack of an omnichannel marketing strategy are the two biggest challenges marketers face today. Marketers rated personalization (75%), ...
brands17 Jun 2020, 13:20

YouTube releases its first ‘most watched Public Service Announcements (PSA) Ads leaderboard’ for India
YouTube releases its first ‘most watched Public Service Announcements (PSA) Ads leaderboard’ for India
During the lockdown, brands have joined the fight by veering from commercial advertising towards advocating social responsibility. Through their messaging, brands are encouraging consumers to stay safe, practice caution, express our gratit...
brands16 Jun 2020, 12:41

Hamdard Laboratories India launches ‘ready to drink’ RoohAfza Fusion and RoohAfza Milkshake
Hamdard Laboratories India launches ‘ready to drink’ RoohAfza Fusion and RoohAfza Milkshake
The brand is taking their widely loved and recognized RoohAfza into two new extensions – RoohAfza Fusion and RoohAfza Milkshake. It comes in 5 flavors – Luscious Litchi, Refreshing Lemon, Delicious Orange, Exciting Pineapple and Orange and...
brands8 Jun 2020, 17:54

Vivo launches a campaign for Vivo V19 featuring Aamir Khan
Vivo launches a campaign for Vivo V19 featuring Aamir Khan
The campaign conceptualized and executed by BBH India consists of three countdown films and four videos. It sports vivo V19's camera features.vivo has launched the vivo V19 with a new campaign starring Aamir Khan. The V19 is the latest addition to the camera focused...
brands27 May 2020, 14:24

MS Dhoni’s latest animated ad with Gulf Oil is the dose of positivity you need today to cheer yourself up
MS Dhoni’s latest animated ad with Gulf Oil is the dose of positivity you need today to cheer yourself up
Gulf Oil has curated the campaign to accustom its customers with the new norms of the world. The campaign with MS Dhoni aims to invoke optimism in people in these difficult times. Gulf Oil Lubricants India Ltd has launched an animated vide...
brands20 May 2020, 17:42

As e-learning industry booms in India, Snapdeal on-boards a few players on its platform
As e-learning industry booms in India, Snapdeal on-boards a few players on its platform
E-learning modules emerging a strong substitute for coaching classes as students study from their homes. Toppr, Toppers Exam, Gradeup, Olympiad Helper, Practice Guru, Educba are some of the e-learning providers on Snapdeal.Snapdeal has par...
brands30 Apr 2020, 14:25

Marico Limited launches Veggie Clean that helps you wash germs off your fruits and vegetables
Marico Limited launches Veggie Clean that helps you wash germs off your fruits and vegetables
As personal and domestic hygiene becomes a top priority for consumers, Marico Limited launches Veggie Clean, a wash that helps you remove germs, bacteria, chemicals, waxes and soil present on the surface of fruits and vegetables. Veggie Cl...
brands15 Apr 2020, 14:20

Vodafone brings back ZooZoos and the pug, in an attempt to make people stay at home
Vodafone brings back ZooZoos and the pug, in an attempt to make people stay at home
Riding on the nostalgia wave, Vodafone has brought back its iconic characters ZooZoos and Pug. In a series of light-hearted advertisements, these endearing characters convey a very important message. In these trying times of social distanc...
brands15 Apr 2020, 13:42

Stay indoors and stream the outdoors, says Discovery Plus in its latest campaign
Stay indoors and stream the outdoors, says Discovery Plus in its latest campaign
Discovery Plus is also releasing an anthology of COVID-19 documentaries, where experts reveal why COVID-19 is unique, why the world was so unprepared for it and what could have been done differently to contain its spread. #SafetyExtended o...