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Here are 2021’s most-watched regional language ads on YouTube
- YouTube today released the year 2021’s top 10 most-watched ads in regional languages.
- The annual regional ads leaderboard features ads across six languages – Marathi, Telugu, Bangla, Punjabi, Tamil, Kannada – and represents a mix of both national and regional marketers across industries.
- This listing reinforces the increasing adoption of digital by brands to engage with this large and growing consumer base to unlock growth.
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Tata Coffee Grand's Pongal campaign celebrates the different sounds that reflect the festival's spiritTata Coffee Grand's latest campaign ‘Sounds of Tamil Nadu’, celebrates the various sounds that reflect the unique spirit of Pongal. The vibrant film is a monta...
Here's what India takes offence to in ads according to ASCIIn the last few years, we have seen numerous instances of brands having to pull off ads after having offended people for various reasons. Over the past 3 years...
Aditya Birla Group's Tasva challenges the social code of conduct prescribed for the groom at his weddingTasva's new film encourages men to feel free to express themselves in their true spirit, especially during their special day. It is conceptualised by Taproot D...
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Policybazaar's latest campaign presents Akshay Kumar in a superhero avatarPolicybazaar has unveiled its latest campaign - Mr Policybazaar, Insurance Ka Superhero - featuring its brand ambassador and actor Akshay Kumar. The new campai...
Axis Mutual Fund’s investor awareness campaign aims to reiterate the importance of investing in ELSSThe campaign talks about ETW Approach (E- Easy to invest, T - a taxing saving investment, W – helps in long term wealth creation). It has been conceptualized a...
Sara Ali Khan gets candid about her weight loss journey for HealthifyMe's first-ever brand campaignHealthifyMe has unveiled its first ever brand commercial campaign ‘Sab karenge try’ featuring Sara Ali Khan. Starring PCOD fighter Sara Ali Khan, the ad films ...
Peter England's Pongal campaign combines the objective of resetting family relationships, festivity, colour, and celebrationPeter England's new campaign revolves around the theme of ‘Belief in A New Beginning.’ It is developed and executed in a creative partnership with DDB Mudra So...
Friends Adult Diapers launches new commercial on managing urine leakageFriends Dry Pants' latest ad features Marathi theatre actors and real-life partners - Anil Khopkar and Swaroop Khopkar. The ad is conceptualized and filmed by ...
EatFit signs Mithila Palkar as brand ambassador to promote new range of multigrain pizzasEatFit has appointed Mithila Palkar as its brand ambassador. The partnership between EatFit and Palkar will be managed by the latter's management agency - Exce...
Wow Skin Science urges consumers to not get deceived by shampoo ads with 'fake experts' and celebrities; suggests switching to natural products insteadWOW Skin Science launches a new campaign. The brand urges people to make a shift to natural products with their latest campaign featuring Disha Patani.Leading ...
Paytm's new campaign aims to spark a conversation about rethinking what treating women respectfully meansPaytm launches a new campaign to initiate a conversation on women's financial autonomy. The campaign is conceptualised by Dentsu Impact. Paytm, in association ...
Tara Sutaria to be the face of Savlon Glycerin SoapITC Savlon onboards Tara Sutaria as brand ambassador for Savlon Glycerin Soap; launches a new TVC. The TVC pillars on “softness” as a key benefit by Savlon Gly...
Supertails' new campaign asks pet parents to keep their four-legged companions closer this yearSupertails brings the voice of a dog to its audience in its latest ad. The film is narrated by Max, a Golden Retriever, who knows his dad too well.Digital pet ...
Burger King launches a new commercial to promote its sober whopper; targets party-loving GenZ and MillennialsYear-end is usually a time when people party hard and the aftermath of the parties is usually a hangover. Burger King’s new campaign is all about ditching the ...
EaseMyTrip signs Vijay Raaz and Varun Sharma as its first-ever brand ambassadorsThis is the first time EaseMyTrip has appointed brand ambassadors since its inception. Vijay and Varun are coming together as part of a brand campaign.EaseMyTr...
Sumit Vyas is back with another rant for Wakefit.co, calls for work-from-home for life!Wakefit.co has come up with another relatable campaign, this time talking about the many perks of working from home. It features Sumit Vyas ranting about Omicr...
LG Electronics’ latest campaign urges people to continue following Covid-19 norms to win the battle against the virusLG Electronics has launched a new digital campaign urging everyone to follow COVID-19 appropriate behavior by maintaining physical distance, wearing face masks...
Doritos' launches latest 'For the Bold' campaign featuring brand ambassador Kartik AaryanNacho chip brand Doritos has launched its latest ‘For The Bold' campaign featuring actor Kartik Aaryan and model-actor Sanjana Sanghi. The campaign has been co...
Thums Up launches a new campaign 'Toofan', featuring Jasprit BumrahThums Up has launched its latest campaign titled Toofan featuring Jasprit Bumrah. The campaign is a continuation of its earlier PalatDe campaign. The campaign has been conceptualized by Ogilvy India....
TCS is the Title Sponsor and Technology Partner of Toronto Waterfront Marathon through 2026TCS has become the new title sponsor and official IT services and technology consulting partner of the Toronto Waterfront Marathon and Virtual Race. This news follows TCS’ renewal of its title and te...
Here's what India takes offence to in ads according to ASCIIn the last few years, we have seen numerous instances of brands having to pull off ads after having offended people for various reasons. Over the past 3 years, ASCI received 1,759 complaints against...
RenewBuy ropes in Rajkummar Rao as its brand ambassador, announces its first 360-degree consumer campaignRenewBuy's new campaign with brand ambassador Rajkummar Rao highlights the brand’s promise of addressing consumer’s insurance needs. It is conceputualised by Havas Worldwide India.RenewBuy launches i...
Axis Mutual Fund’s investor awareness campaign aims to reiterate the importance of investing in ELSSThe campaign talks about ETW Approach (E- Easy to invest, T - a taxing saving investment, W – helps in long term wealth creation). It has been conceptualized and creatively led by Mirum India.Axis Mu...
Friends Adult Diapers launches new commercial on managing urine leakageFriends Dry Pants' latest ad features Marathi theatre actors and real-life partners - Anil Khopkar and Swaroop Khopkar. The ad is conceptualized and filmed by agency Wavemaker India.Friends Dry Pants...
Paytm's new campaign aims to spark a conversation about rethinking what treating women respectfully meansPaytm launches a new campaign to initiate a conversation on women's financial autonomy. The campaign is conceptualised by Dentsu Impact. Paytm, in association with Dentsu Impact - a dentsuMB company ...
Burger King launches a new commercial to promote its sober whopper; targets party-loving GenZ and MillennialsYear-end is usually a time when people party hard and the aftermath of the parties is usually a hangover. Burger King’s new campaign is all about ditching the nasty hangover with newly launched limit...
EaseMyTrip signs Vijay Raaz and Varun Sharma as its first-ever brand ambassadorsThis is the first time EaseMyTrip has appointed brand ambassadors since its inception. Vijay and Varun are coming together as part of a brand campaign.EaseMyTrip has announced the appointment of ace ...
EaseMyTrip launches a new campaign featuring Vijay Raaz and Varun Sharma to promote its full-refund medical policyOnline travel platform EaseMyTrip has launched a new television campaign featuring Varun Sharma and Vijay Raaz. The campaign highlights EaseMyTrip’s free of charge, full-refund medical policy through which customers can claim a complete re...
Parle Products launches a series of ads for Hide & Seek to establish the brand's identity as an enabler of first-time conversationsParle Products has launched its latest ad campaign comprising 3 ad films for Hide & Seek. The campaign highlights feelings of teenage romance that are often felt during adolescence and Hide & Seek is helping their audience to get those spe...
Lay’s launches a digital campaign featuring Alia Bhatt and Siddhant Chaturvedi for its thinnest range of chipsLay's has launched a new digital campaign to promote its thinnest range of chips - Lay’s Wafer Style. The campaign has been kick-started by brand ambassador Alia Bhatt, and Bollywood actor, Siddhant Chaturvedi. Popular celebrities and prom...
Tata Coffee Grand's Pongal campaign celebrates the different sounds that reflect the festival's spiritTata Coffee Grand's latest campaign ‘Sounds of Tamil Nadu’, celebrates the various sounds that reflect the unique spirit of Pongal. The vibrant film is a montage of various visuals and sounds that are associated with the Pongal festival; t...
Aditya Birla Group's Tasva challenges the social code of conduct prescribed for the groom at his weddingTasva's new film encourages men to feel free to express themselves in their true spirit, especially during their special day. It is conceptualised by Taproot Dentsu.Tasva, a new men’s ethnic wear brand by Tarun Tahiliani & Aditya Birla Gro...
Kurkure's new campaign with Akshay Kumar adds a quirky twist to a heistThe film celebrates the ‘masaledaar’ taste of Kurkure. It is conceptualised by Wunderman Thompson. Kurkure has unveiled a film featuring Bollywood superstar Akshay Kumar and actress Samantha Ruth Prabhu. This film is a part of the larger ‘...
Olay’s latest campaign addresses the gender gap in STEM, will fund STEM scholarships for girls across India in partnership with LEADAccording to United Nations, in India women make up only 14% of the workforce in STEM (Science, Technology, Engineering and Math). To address this gap, Olay India has launched a campaign and will also fund STEM scholarships for girls acros...
Policybazaar's latest campaign presents Akshay Kumar in a superhero avatarPolicybazaar has unveiled its latest campaign - Mr Policybazaar, Insurance Ka Superhero - featuring its brand ambassador and actor Akshay Kumar. The new campaign emphasizes the significance of quick and effective assistance with insurance ...
Sara Ali Khan gets candid about her weight loss journey for HealthifyMe's first-ever brand campaignHealthifyMe has unveiled its first ever brand commercial campaign ‘Sab karenge try’ featuring Sara Ali Khan. Starring PCOD fighter Sara Ali Khan, the ad films celebrate HealthifyMe heroes from Sara’s PoV and encourages the viewers to try t...
Peter England's Pongal campaign combines the objective of resetting family relationships, festivity, colour, and celebrationPeter England's new campaign revolves around the theme of ‘Belief in A New Beginning.’ It is developed and executed in a creative partnership with DDB Mudra South.Peter England, a leading international menswear brand from Aditya Birla Fash...
EatFit signs Mithila Palkar as brand ambassador to promote new range of multigrain pizzasEatFit has appointed Mithila Palkar as its brand ambassador. The partnership between EatFit and Palkar will be managed by the latter's management agency - Exceed Talent Management.EatFit, a healthy food platform, today announced Mithila Pa...
Wow Skin Science urges consumers to not get deceived by shampoo ads with 'fake experts' and celebrities; suggests switching to natural products insteadWOW Skin Science launches a new campaign. The brand urges people to make a shift to natural products with their latest campaign featuring Disha Patani.Leading Personal C...
Tara Sutaria to be the face of Savlon Glycerin SoapITC Savlon onboards Tara Sutaria as brand ambassador for Savlon Glycerin Soap; launches a new TVC. The TVC pillars on “softness” as a key benefit by Savlon Glycerin Soap with effective germ protection.ITC Savlon has roped in youth icon, actor Tara Sutaria as the bra...
Supertails' new campaign asks pet parents to keep their four-legged companions closer this yearSupertails brings the voice of a dog to its audience in its latest ad. The film is narrated by Max, a Golden Retriever, who knows his dad too well.Digital pet care start-up, Supertails, has released a new film, The New Year’s Resolution, w...
Sumit Vyas is back with another rant for Wakefit.co, calls for work-from-home for life!Wakefit.co has come up with another relatable campaign, this time talking about the many perks of working from home. It features Sumit Vyas ranting about Omicron and going back to office. He calls for a movement to support work from home f...
LG Electronics’ latest campaign urges people to continue following Covid-19 norms to win the battle against the virusLG Electronics has launched a new digital campaign urging everyone to follow COVID-19 appropriate behavior by maintaining physical distance, wearing face masks, and using hand sanitizers. The video talks about how the company has been acti...
Doritos' launches latest 'For the Bold' campaign featuring brand ambassador Kartik AaryanNacho chip brand Doritos has launched its latest ‘For The Bold' campaign featuring actor Kartik Aaryan and model-actor Sanjana Sanghi. The campaign has been conceptualised by Wunderman Thompson.Nacho chip brand Doritos has launched its lat...
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