TOP STORY
OPPO ropes in Varun Dhawan as the new Ambassador for F series
brands02 Mar 2021, 15:54

Unacademy's latest film is an ode to the life of its recent investor and Master Blaster, Sachin Tendulkar
Unacademy's latest film is an ode to the life of its recent investor and Master Blaster, Sachin Tendulkar
Unacademy recently entered into a strategic partnership with Sachin Tendulkar with the vision of spreading deeper holistic learning. Tendulkar is also the bran...
brands01 Mar 2021, 11:59

Surf Excel is back with its Holi special 'Daag Achhe Hain' ad; this time, it talks about how colours can bridge emotional distances
Surf Excel is back with its Holi special 'Daag Achhe Hain' ad; this time, it talks about how colours can bridge emotional distances
Holi's much-awaited campaign is here. Addressing today’s emotional need of connecting with our loved ones, Surf Excel's campaign narrates a heart-warming story...
brands26 Feb 2021, 15:09

HUL aims to achieve 100% plastic waste collection this year
HUL aims to achieve 100% plastic waste collection this year
HUL has facilitated environmentally safe disposal of more than 1.2 lakh tons of post-consumer-use plastic waste since 2018. HUL has partnered with various orga...
brands26 Feb 2021, 14:24

Levi’s ad with global ambassador Deepika Padukone aims at inspiring a culture of sisterhood and celebrate individuality
Levi’s ad with global ambassador Deepika Padukone aims at inspiring a culture of sisterhood and celebrate individuality
Deepika Padukone recently joined Levi's as its new global brand ambassador. It shows how ‘When You Take A Step, We All Move.’For over 85 years, Levi’s has been...
brands25 Feb 2021, 15:12

99acres.com's hilarious new campaign focuses on the accuracy of the listings available on its portal
99acres.com's hilarious new campaign focuses on the accuracy of the listings available on its portal
99acres.com has rolled out a new TVC, #NoTwistOn99acres. The ad has been conceptualized by Wunderman Thomson and is targeted at buyers and tenants with a messa...
brands24 Feb 2021, 14:05

Exclusive: Jaskaran Singh Kapany, Vice President - Marketing at Paytm moves on
Exclusive: Jaskaran Singh Kapany, Vice President - Marketing at Paytm moves on
Jaskaran Singh Kapany, Vice-President Marketing, Paytm will be moving on after being a part of the organization for 6 years. Abhinav Kumar, Vice President, Pro...
brands24 Feb 2021, 13:29

Levi’s brings Deepika Padukone on board as its new global brand ambassador
Levi’s brings Deepika Padukone on board as its new global brand ambassador
Deepika Padukone has joined Levi's as its new global brand ambassador. Padukone will be seen spearheading the new campaign focused on an all new range of fashi...
brands18 Feb 2021, 15:51

Here's what POCO India's new brand logo and mascot look like
Here's what POCO India's new brand logo and mascot look like
POCO has announced the launch of a new logo and brand mascot, to build a stronger connect with Gen Z. The mascot will be integrated in the brand’s campaigns ac...
brands10 Feb 2021, 14:03

8 in 10 Indian marketers say digital marketing spends at their company increased due to Covid-19: Criteo
8 in 10 Indian marketers say digital marketing spends at their company increased due to Covid-19: Criteo
Criteo's ‘COVID-19 Impact on Marketing’ report highlights the impact of COVID-19 on consumer buying behaviour. Criteo surveyed 1,000 senior marketing executive...
brands10 Feb 2021, 12:24

Disney+ Hotstar onboards nine sponsors for the Paytm India VS England series
Disney+ Hotstar onboards nine sponsors for the Paytm India VS England series
Disney+ Hotstar has announced Dream11 as the co-presenting sponsor, with ICICI Bank and Tata Cliq as the ‘powered by sponsors’ for the ongoing Paytm India vs E...
brands05 Feb 2021, 11:18

You can now watch movies on BookMyShow Stream
You can now watch movies on BookMyShow Stream
The platform uses over two decades of BookMyShow’s rich user understanding and data insights to focus on personalised content discovery with access to a finely...
brands03 Feb 2021, 15:55

Redmi India onboards Sonu Sood as its brand ambassador for smartphones
Redmi India onboards Sonu Sood as its brand ambassador for smartphones
Sonu Sood bags another brand in his kitty. This time, he would be representing Redmi India. Redmi India, a sub-brand of Mi India, today announced Sonu Sood, po...
brands02 Feb 2021, 15:01

Maggi launches a new ad for its Spinach variant with Sanya Malhotra and Rajkummar Rao
Maggi launches a new ad for its Spinach variant with Sanya Malhotra and Rajkummar Rao
As consumers become more health-conscious, Maggi launches a spinach variant. The brand has also launched an ad featuring Sanya Malhotra and Rajkummar Rao to sp...
brands01 Feb 2021, 12:46

Kareena Kapoor Khan aims to break stereotypes surrounding pregnancy in Lux's new campaign
Kareena Kapoor Khan aims to break stereotypes surrounding pregnancy in Lux's new campaign
Kareena Kapoor Khan echoes the frustration of many women who face stipulations and restrictions when pregnant in Lux's new ad. The campaign is conceptualised b...
brands29 Jan 2021, 18:21

Chumbak launches their first celebrity brand campaign with Sara Ali Khan
Chumbak launches their first celebrity brand campaign with Sara Ali Khan
Chumbak recently onboarded Sara Ali Khan as its brand ambassador. The campaign features Sara Ali Khan moving into a Chumbak home and what unfolds thereafter #W...
brands29 Jan 2021, 17:50

Wakefit brings back its sleep internship; this time, you can earn Rs 10 lakh by sleeping
Wakefit brings back its sleep internship; this time, you can earn Rs 10 lakh by sleeping
Season 2 of Wakefit.co’s Sleep Internship Programme is set to stir up a storm, as the hunt for India’s best sleeper begins again . The inaugural batch of the W...
brands29 Jan 2021, 10:00

We are aiming at 100% growth in 2021: Sujot Malhotra, CEO, Beardo
We are aiming at 100% growth in 2021: Sujot Malhotra, CEO, Beardo
Male grooming brand Beardo recently onboarded actor Hrithik Roshan to launch its campaign featuring the avatar Don Beardo, while creating a lot of buzz online....
brands25 Jan 2021, 11:23

Rajkummar Rao, Hardik Pandya and Rana Daggubati feature in Glance's multi-media campaign
Rajkummar Rao, Hardik Pandya and Rana Daggubati feature in Glance's multi-media campaign
Glance's latest campaign is aimed at communicating the possibilities of content delivered on locked screen. The campaign features several well-known names from...
brands20 Jan 2021, 14:23

When R Madhavan felt ‘under accomplished’ after meeting kids from WhiteHat Jr
When R Madhavan felt ‘under accomplished’ after meeting kids from WhiteHat Jr
Video series shares the story behind the apps created by 8-year-old Manya, 10-year-old Agastya and 11-year-old Yuvraj. The kids have a candid conversation with...
brands19 Jan 2021, 20:49

Bombay High Court permits Sebamed ads targeting Dove with no changes and asks to put an end on Lux’s comparison with Rin
Bombay High Court permits Sebamed ads targeting Dove with no changes and asks to put an end on Lux’s comparison with Rin
The Bombay High Court permits Sebamed ads targeting Dove with no changes and asks to put an end on Lux’s comparison with Rin. Sebamed had earlier blamed Hindus...
brands13 Jan 2021, 12:57

HUL Vs Sebamed: The battle continues as Sebamed says that it wasn’t given a prior notice by HUL
HUL Vs Sebamed: The battle continues as Sebamed says that it wasn’t given a prior notice by HUL
The Bombay High Court on January 11 passed an injunction order after HUL took Sebamed’s campaign that took a dig at the company’s soap range to the court restr...
brands12 Jan 2021, 14:31

Sebamed’s campaign targeting HUL soaps comes to a halt for now as Bombay High court restrains its commercials from all mediums
Sebamed’s campaign targeting HUL soaps comes to a halt for now as Bombay High court restrains its commercials from all mediums
The recent ad war between Sebamed and HUL that caught everyone’s attention has come to a halt for now. The Bombay High Court held that the FMCG giant has made ...
brands11 Jan 2021, 13:50

German personal care brand Sebamed’s dig at HUL’s Dove, Lux and Rin backfires as the company plans to take suitable legal action
German personal care brand Sebamed’s dig at HUL’s Dove, Lux and Rin backfires as the company plans to take suitable legal action
The ad war between Sebamed and Dove intensifies as HUL plans to take suitable legal action against the former. Sebamed released a print ad and digital commerci...
brands06 Jan 2021, 18:46

Kia unveils its new logo and brand slogan; reveals the logo through a pyrotechnic display in the skies above Incheon
Kia unveils its new logo and brand slogan; reveals the logo through a pyrotechnic display in the skies above Incheon
Kia discloses new brand slogan: ‘Movement that inspires.’ The new logo features ‘symmetry’, ‘rhythm’ and ‘rising’ elements that embody Kia’s confidence and com...
brands02 Mar 2021, 15:54

Unacademy's latest film is an ode to the life of its recent investor and Master Blaster, Sachin Tendulkar
Unacademy's latest film is an ode to the life of its recent investor and Master Blaster, Sachin Tendulkar
Unacademy recently entered into a strategic partnership with Sachin Tendulkar with the vision of spreading deeper holistic learning. Tendulkar is also the brand ambassador of Unacademy. Unacademy has...
brands26 Feb 2021, 14:24

Levi’s ad with global ambassador Deepika Padukone aims at inspiring a culture of sisterhood and celebrate individuality
Levi’s ad with global ambassador Deepika Padukone aims at inspiring a culture of sisterhood and celebrate individuality
Deepika Padukone recently joined Levi's as its new global brand ambassador. It shows how ‘When You Take A Step, We All Move.’For over 85 years, Levi’s has been obsessed with making the perfect pair o...
brands24 Feb 2021, 13:29

Levi’s brings Deepika Padukone on board as its new global brand ambassador
Levi’s brings Deepika Padukone on board as its new global brand ambassador
Deepika Padukone has joined Levi's as its new global brand ambassador. Padukone will be seen spearheading the new campaign focused on an all new range of fashion fits from Levi’s.Levi’s has announced...
brands10 Feb 2021, 12:24

Disney+ Hotstar onboards nine sponsors for the Paytm India VS England series
Disney+ Hotstar onboards nine sponsors for the Paytm India VS England series
Disney+ Hotstar has announced Dream11 as the co-presenting sponsor, with ICICI Bank and Tata Cliq as the ‘powered by sponsors’ for the ongoing Paytm India vs England series. Zomato, Unacademy, 1MG, I...
brands03 Feb 2021, 15:55

Redmi India onboards Sonu Sood as its brand ambassador for smartphones
Redmi India onboards Sonu Sood as its brand ambassador for smartphones
Sonu Sood bags another brand in his kitty. This time, he would be representing Redmi India. Redmi India, a sub-brand of Mi India, today announced Sonu Sood, popular actor and a real-life hero as the ...
brands29 Jan 2021, 18:21

Chumbak launches their first celebrity brand campaign with Sara Ali Khan
Chumbak launches their first celebrity brand campaign with Sara Ali Khan
Chumbak recently onboarded Sara Ali Khan as its brand ambassador. The campaign features Sara Ali Khan moving into a Chumbak home and what unfolds thereafter #WithChumbak.Chumbak, announced Sara Ali K...
brands25 Jan 2021, 11:23

Rajkummar Rao, Hardik Pandya and Rana Daggubati feature in Glance's multi-media campaign
Rajkummar Rao, Hardik Pandya and Rana Daggubati feature in Glance's multi-media campaign
Glance's latest campaign is aimed at communicating the possibilities of content delivered on locked screen. The campaign features several well-known names from the world of entertainment and sports i...
brands19 Jan 2021, 20:49

Bombay High Court permits Sebamed ads targeting Dove with no changes and asks to put an end on Lux’s comparison with Rin
Bombay High Court permits Sebamed ads targeting Dove with no changes and asks to put an end on Lux’s comparison with Rin
The Bombay High Court permits Sebamed ads targeting Dove with no changes and asks to put an end on Lux’s comparison with Rin. Sebamed had earlier blamed Hindustan Unilever for taking the matter to co...
brands13 Jan 2021, 12:57

HUL Vs Sebamed: The battle continues as Sebamed says that it wasn’t given a prior notice by HUL
HUL Vs Sebamed: The battle continues as Sebamed says that it wasn’t given a prior notice by HUL
The Bombay High Court on January 11 passed an injunction order after HUL took Sebamed’s campaign that took a dig at the company’s soap range to the court restraining its campaign from all mediums. Ho...
brands01 Mar 2021, 11:59

Surf Excel is back with its Holi special 'Daag Achhe Hain' ad; this time, it talks about how colours can bridge emotional distances
Surf Excel is back with its Holi special 'Daag Achhe Hain' ad; this time, it talks about how colours can bridge emotional distances
Holi's much-awaited campaign is here. Addressing today’s emotional need of connecting with our loved ones, Surf Excel's campaign narrates a heart-warming story of an emotional bond created using Holi colours. The pandemic had isolated all ...
brands26 Feb 2021, 15:09

HUL aims to achieve 100% plastic waste collection this year
HUL aims to achieve 100% plastic waste collection this year
HUL has facilitated environmentally safe disposal of more than 1.2 lakh tons of post-consumer-use plastic waste since 2018. HUL has partnered with various organisations for the collection of plastic waste.Hindustan Unilever Limited (HUL) today announced that from 20...
brands25 Feb 2021, 15:12

99acres.com's hilarious new campaign focuses on the accuracy of the listings available on its portal
99acres.com's hilarious new campaign focuses on the accuracy of the listings available on its portal
99acres.com has rolled out a new TVC, #NoTwistOn99acres. The ad has been conceptualized by Wunderman Thomson and is targeted at buyers and tenants with a message, that you get what you see on 99acres.Property site 99acres.com has rolled ou...
brands24 Feb 2021, 14:05

Exclusive: Jaskaran Singh Kapany, Vice President - Marketing at Paytm moves on
Exclusive: Jaskaran Singh Kapany, Vice President - Marketing at Paytm moves on
Jaskaran Singh Kapany, Vice-President Marketing, Paytm will be moving on after being a part of the organization for 6 years. Abhinav Kumar, Vice President, Product Marketing at Paytm has been given the additional responsibility for now. Ja...
brands18 Feb 2021, 15:51

Here's what POCO India's new brand logo and mascot look like
Here's what POCO India's new brand logo and mascot look like
POCO has announced the launch of a new logo and brand mascot, to build a stronger connect with Gen Z. The mascot will be integrated in the brand’s campaigns across different mediums.Smartphone brand POCO has unveiled its new visual identity, with a brand new logo an...
brands10 Feb 2021, 14:03

8 in 10 Indian marketers say digital marketing spends at their company increased due to Covid-19: Criteo
8 in 10 Indian marketers say digital marketing spends at their company increased due to Covid-19: Criteo
Criteo's ‘COVID-19 Impact on Marketing’ report highlights the impact of COVID-19 on consumer buying behaviour. Criteo surveyed 1,000 senior marketing executives globally, including 105 in India, to learn more about their plans for 2021. Ac...
brands05 Feb 2021, 11:18

You can now watch movies on BookMyShow Stream
You can now watch movies on BookMyShow Stream
The platform uses over two decades of BookMyShow’s rich user understanding and data insights to focus on personalised content discovery with access to a finely curated selection of world cinema. Warner Bros’ Wonder Woman 1984, Tenet and Sony Pictures’ The Craft: Leg...
brands02 Feb 2021, 15:01

Maggi launches a new ad for its Spinach variant with Sanya Malhotra and Rajkummar Rao
Maggi launches a new ad for its Spinach variant with Sanya Malhotra and Rajkummar Rao
As consumers become more health-conscious, Maggi launches a spinach variant. The brand has also launched an ad featuring Sanya Malhotra and Rajkummar Rao to spread awareness. Brand Maggi has launched a new Spinach variant called Masala Veg...
brands01 Feb 2021, 12:46

Kareena Kapoor Khan aims to break stereotypes surrounding pregnancy in Lux's new campaign
Kareena Kapoor Khan aims to break stereotypes surrounding pregnancy in Lux's new campaign
Kareena Kapoor Khan echoes the frustration of many women who face stipulations and restrictions when pregnant in Lux's new ad. The campaign is conceptualised by Wunderman Thompson South Asia. Women are subjected to judgements, and pregnanc...
brands29 Jan 2021, 17:50

Wakefit brings back its sleep internship; this time, you can earn Rs 10 lakh by sleeping
Wakefit brings back its sleep internship; this time, you can earn Rs 10 lakh by sleeping
Season 2 of Wakefit.co’s Sleep Internship Programme is set to stir up a storm, as the hunt for India’s best sleeper begins again . The inaugural batch of the Wakefit Sleep Internship (Batch of 2020) saw 23 sleep interns bagging the coveted...
brands29 Jan 2021, 10:00

We are aiming at 100% growth in 2021: Sujot Malhotra, CEO, Beardo
We are aiming at 100% growth in 2021: Sujot Malhotra, CEO, Beardo
Male grooming brand Beardo recently onboarded actor Hrithik Roshan to launch its campaign featuring the avatar Don Beardo, while creating a lot of buzz online. Sujot Malhotra, CEO, Beardo talks to us about the brand's growth story so far while sharing his optimism a...
brands20 Jan 2021, 14:23

When R Madhavan felt ‘under accomplished’ after meeting kids from WhiteHat Jr
When R Madhavan felt ‘under accomplished’ after meeting kids from WhiteHat Jr
Video series shares the story behind the apps created by 8-year-old Manya, 10-year-old Agastya and 11-year-old Yuvraj. The kids have a candid conversation with actor R Madhavan. EdTech start-up WhiteHat Jr’s students Manya, Agastya and Yuv...
brands12 Jan 2021, 14:31

Sebamed’s campaign targeting HUL soaps comes to a halt for now as Bombay High court restrains its commercials from all mediums
Sebamed’s campaign targeting HUL soaps comes to a halt for now as Bombay High court restrains its commercials from all mediums
The recent ad war between Sebamed and HUL that caught everyone’s attention has come to a halt for now. The Bombay High Court held that the FMCG giant has made a strong prima facie case for grant of ad-interim relief. The matter will now co...
brands11 Jan 2021, 13:50

German personal care brand Sebamed’s dig at HUL’s Dove, Lux and Rin backfires as the company plans to take suitable legal action
German personal care brand Sebamed’s dig at HUL’s Dove, Lux and Rin backfires as the company plans to take suitable legal action
The ad war between Sebamed and Dove intensifies as HUL plans to take suitable legal action against the former. Sebamed released a print ad and digital commercials taking a direct dig at HUL’s Dove. Hindustan Unilever (HUL) said in a media ...
brands06 Jan 2021, 18:46

Kia unveils its new logo and brand slogan; reveals the logo through a pyrotechnic display in the skies above Incheon
Kia unveils its new logo and brand slogan; reveals the logo through a pyrotechnic display in the skies above Incheon
Kia discloses new brand slogan: ‘Movement that inspires.’ The new logo features ‘symmetry’, ‘rhythm’ and ‘rising’ elements that embody Kia’s confidence and commitment to customers.Kia has revealed its new corporate logo and global brand sl...