OPPO ropes in Mahendra Singh Dhoni. Even after Dhoni’s retirement, he will always be a star from a small town like Ranchi who made it big in the industry.OPPO ropes in ace cricketer MS Dhoni, to inspire millions of people to try and be extraordinary and achieve thei...

Titan Company has partnered with country’s largest lender State Bank of India (SBI) to introduce Titan Pay, a watch that will enable contactless payments. With this launch, SBI account holders can tap their Titan Pay watch on contactless p...

Paytm is aiming to reach 100 million users in the upcoming T20 league. It is going to invest Rs 300 crore on branding and marketing this year. Sachin Tendulkar to promote fantasy sports including cricket, kabaddi, football & basketball.Ind...

It has been two weeks since Rashi Rap took over the internet by storm. What followed the rap was a hilarious meme fest and the song becoming a part of everyday conversation. And now, to leverage the rising popularity, a brand has approache...

Virat Kohli roped in as Brand Ambassador by EdTech player Great Learning Great Learning is launching a multi-film campaign with Virat Kohli during the upcoming Dream 11 IPL, where the brand is Associate Sponsor on Disney + Hotstar.Great Le...

Unicef has roped in actor Ayushmann Khurrana as its celebrity advocate for promoting rights #ForEveryChild. As a part of his association, the actor will support UNICEF towards its work around ending violence against children. Actor Ayushma...

Budweiser partners with Lionel Messi. Messi joins brand's joining roster that includes La Liga stars Sergio Ramos and Marcelo. Budweiser 0.0 has announced a long-term partnership with global football icon Lionel Messi. The brand is celebra...

Vodafone Idea Limited (VIL) communicated its new unified consumer brand identity and positioning. The new brand will now be called Vi. The move comes after the telco's user base witnessed a huge dip in June from the time of the merger. The move is aimed at refreshin...

While email marketing seems like a dying phenomenon, Zomato has proven time and again that if you do it right, consumers click and order. Humour can be a powerful tool to get your point across and from various pop culture references to punning their way into our inb...

The quirky campaign voices how our unused clothes feel abandoned due to COVID. It is designed and conceptualised by WATConsult. Panasonic has released its latest campaign #KapdoKiImmunity that personify unused clothes. Conceptualised and e...

The two-part film series uses wit and humor to communicate ESPNcricinfo’s core value proposition of being a comprehensive cricket destination for fans. The campaign has been conceptualized by Dentsu India.With the announcement of IPL 2020 ...

“McDonald’s India is now set to dominate the fried chicken market,” read its press statement. The food giant is eyeing to capture both organised and unorganised markets. After UK and US-based chains like Southern Fried Chicken, Texas Chick...

Emami has been restrained from using the words 'Glow and Handsome' until further notice from Bombay High Court. HUL filed a suit against Emami for violating Trade Marks Act. HC says HUL were first to use Glow and Handsome in their advertis...

This unique combination of Industry expertise, technology & analytics will enable brands and the businesses supporting them in making strategic and effective marketing decisions. The acquisition provides a niche differentiation to Deloitte...

Made in India, the app also saw 122% m-o-m growth in monthly active streamers in the last three months The platform enables users to watch and stream gameplays of different games such as PUBG Mobile, FreeFire, and Call of Duty MobileWith t...

Nobel Hygiene's Friends Dry Pants aims to throw a spotlight on a subject that is pushed into the shadows as it doesn't see customer acceptance or celebrity support -- frequent urination or weak bladders. The campaign focuses on educating p...

Coca-Cola unveils two new minute maid brands to mark its entry into immunity-boosting beverages Minute Maid Nutriforce is designed especially for Indian mothers, who are seek nutritious choices for their growing children. Minute Maid Vita ...