Holi's much-awaited campaign is here. Addressing today’s emotional need of connecting with our loved ones, Surf Excel's campaign narrates a heart-warming story of an emotional bond created using Holi colours. The pandemic had isolated all ...

HUL has facilitated environmentally safe disposal of more than 1.2 lakh tons of post-consumer-use plastic waste since 2018. HUL has partnered with various organisations for the collection of plastic waste.Hindustan Unilever Limited (HUL) today announced that from 20...

99acres.com has rolled out a new TVC, #NoTwistOn99acres. The ad has been conceptualized by Wunderman Thomson and is targeted at buyers and tenants with a message, that you get what you see on 99acres.Property site 99acres.com has rolled ou...

Jaskaran Singh Kapany, Vice-President Marketing, Paytm will be moving on after being a part of the organization for 6 years. Abhinav Kumar, Vice President, Product Marketing at Paytm has been given the additional responsibility for now. Ja...

POCO has announced the launch of a new logo and brand mascot, to build a stronger connect with Gen Z. The mascot will be integrated in the brand’s campaigns across different mediums.Smartphone brand POCO has unveiled its new visual identity, with a brand new logo an...

Criteo's ‘COVID-19 Impact on Marketing’ report highlights the impact of COVID-19 on consumer buying behaviour. Criteo surveyed 1,000 senior marketing executives globally, including 105 in India, to learn more about their plans for 2021. Ac...

The platform uses over two decades of BookMyShow’s rich user understanding and data insights to focus on personalised content discovery with access to a finely curated selection of world cinema. Warner Bros’ Wonder Woman 1984, Tenet and Sony Pictures’ The Craft: Leg...

As consumers become more health-conscious, Maggi launches a spinach variant. The brand has also launched an ad featuring Sanya Malhotra and Rajkummar Rao to spread awareness. Brand Maggi has launched a new Spinach variant called Masala Veg...

Kareena Kapoor Khan echoes the frustration of many women who face stipulations and restrictions when pregnant in Lux's new ad. The campaign is conceptualised by Wunderman Thompson South Asia. Women are subjected to judgements, and pregnanc...

Season 2 of Wakefit.co’s Sleep Internship Programme is set to stir up a storm, as the hunt for India’s best sleeper begins again . The inaugural batch of the Wakefit Sleep Internship (Batch of 2020) saw 23 sleep interns bagging the coveted...

Male grooming brand Beardo recently onboarded actor Hrithik Roshan to launch its campaign featuring the avatar Don Beardo, while creating a lot of buzz online. Sujot Malhotra, CEO, Beardo talks to us about the brand's growth story so far while sharing his optimism a...

Video series shares the story behind the apps created by 8-year-old Manya, 10-year-old Agastya and 11-year-old Yuvraj. The kids have a candid conversation with actor R Madhavan. EdTech start-up WhiteHat Jr’s students Manya, Agastya and Yuv...

The recent ad war between Sebamed and HUL that caught everyone’s attention has come to a halt for now. The Bombay High Court held that the FMCG giant has made a strong prima facie case for grant of ad-interim relief. The matter will now co...

The ad war between Sebamed and Dove intensifies as HUL plans to take suitable legal action against the former. Sebamed released a print ad and digital commercials taking a direct dig at HUL’s Dove. Hindustan Unilever (HUL) said in a media ...

Kia discloses new brand slogan: ‘Movement that inspires.’ The new logo features ‘symmetry’, ‘rhythm’ and ‘rising’ elements that embody Kia’s confidence and commitment to customers.Kia has revealed its new corporate logo and global brand sl...