Tata Tea Leaf has launched a specialChhath puja pack and has also associated with Bejod, OTT platform of Champaran Talkies for the Chhath puja 2021 video song.- The Chhath Puja song for 2021 by Bejod is built on the concept of ‘Chhath from Home’ keeping in mind the current pandemic situation.
The brand takes immense pride in showcasing and celebrating the rich culture and heritage of Bihar and Jharkhand. As a chai specifically made for Bihar and Jharkhand, Tata Tea Leaf understands the regional nuances and has developed a campaign to celebrate the much high-spirited festival which comes with all its grandness and vibrancy, Chhath Puja.
The special Chhath Puja pack highlights the elements of the festival and brings alive its true essence. The yellow colour pack radiates with the festive images and truly reflects the emotions attached with Chhath Puja. The pack has been designed keeping in mind the small details associated with the festival to evoke a sense of pride among the people of Bihar and Jharkhand.
To make the celebration grander, the brand has associated with Bejod second time for the Chhath Puja Video. The Chhath Puja song for 2021 by Bejod is built on the concept of ‘Chhath from Home’ keeping in mind the current pandemic situation.
Credits:
· Production house - Bejod, OTT platform of Champaran Talkies
· Director & Editor: Nitin Neera Chandra
· Producer: Neetu N Chandra, Nitin Neera Chandra