Karuna Sharma
Correspondent
Karuna is a correspondent at Business Insider India, where she writes about the many manifestations of the internet. She takes a closer look at how our daily lives are affected and shaped by the virtual world, pop culture, memes, new forms of communication, and ever-shifting social media trends. Previously, she has covered advertising, media and marketing. Get in touch with her at karuna@timesbridge.com.
Latest Stories from Karuna Sharma
Regional and folk singers are using YouTube to preserve and popularise their culture
Many women from tier II and III towns have found a medium in YouTube to showcase their talent to th…
Myntra expands offerings for climate-conscious teenagers with Wrogn and Dressberry Teens
With the big fashion festival sale around the corner, Myntra is expanding its product portfolio for…
Retail-tech startup Daalchini raises $4 million in a round led by Unicorn India Ventures
Delhi-based retail-tech startup Daalchini has raised $4 million in a series A round led by Unicorn …
Inside Flipkart’s Big Box: how robots, cobots help pick and pack your package
E-commerce giant Flipkart uses hundreds of robots and cobots to improve its operations and ensure a…
People notice social media ads almost as much as they notice print ads: Report
A recent report by consumer data intelligence consultancy Axis My India reveals that most consumers…
Rainfall deficiency in UP, Bihar to affect millions of farmers, reduce Kharif output
The estimated paddy production in UP and Bihar is about 15.5 million metric tons (MT). And, the …
Meesho expects 4X jump in small business participation this festive season
Meesho’s mega blockbuster sale dates announced
The upcoming ‘flush’ season holds the key to cooling milk prices - CEO of Godrej Jersey
Indian dairy and cattle farmers have been barely recovering their input costs this year, thanks to …
How do Indians like their eggs? Ordered instantly, says a Swiggy report
Grocery service platform Swiggy Instamart has catered to more than nine million users between June …
Travel Sustainable: Samsonite’s new line of luggage is made from yoghurt cups and plastic bottles
After the pandemic wreaked havoc on the travel industry, the conversations around sustainability ha…
Flipkart's Asia’s largest fulfilment centre to process a million shipments a day during BBD
Flipkart's new big-box fulfilment centre located 50 kilometres away from Kolkata at Haringhata is s…
Sanitary pads take 250-800 years to decompose, which is pushing young Indians to opt for greener alternatives
To reduce their carbon footprint on Earth, young millennials and GenZs are switching to greener …
Rising input and supply chain costs push luxury carmaker Audi to hike prices by 2.4%
Luxury car Audi is about to get a tad more expensive, as the automaker increases its prices for the…
Big actors take a major chunk of Bollywood profits, but will recent flops prompt content and revenue correction?
Bollywood’s recent big-budget releases like Lal Singh Chaddha, Shamshera, Prithviraj Chauhan and Ek…
After rice, cereals and pulses could get pricier
Rainfall deficiency has led to a shift in sowing patterns, affecting India’s overall agriculture…
Jewellery brands deck up in hope of bumper festive sales ahead
The ongoing festive season, which comes after two years of COVID, has made gold, diamonds and plati…
GenZs, millennials are turning to thrift stores to upgrade their wardrobe while saving the environment
In an attempt to reduce fashion’s carbon footprint on Earth, young millennial and GenZ consumers ar…
Sports goods, furniture and shoes lead India’s retail growth this festive season: RAI
The second quarter of the current fiscal year started on a good note for the retail industry. A…
Aha takes the Netflix way to reach out to subscribers from small towns
Regional player Aha, which provides Telugu and Tamil content is the latest to switch to a hybrid…
Your milk will now get dearer as Mother Dairy and Amul raise prices by ₹2 per litre
Indian dairy and cattle farmers have been barely recovering their input costs thanks to the increas…
How India can create opportunities for its new-age farmers
“Advanced technology and precision farming have the potential to take Indian agro-economy to n…
Qmin has been profitable business for IHCL from day one, says Jehangir Press
Indian Hotels, the operator of Taj Hotels, launched its food delivery platform Qmin two years ago. …
This startup offers ‘super’ healthy snacks for the price of Lay’s, Kurkure
India’s snacking industry, which offers a variety of fried snacks at an affordable price, has been …
Healthy household balance sheets will push auto, consumer goods sales: Morgan Stanley
India’s household balance sheets are healthy and a conducive macro backdrop will keep consumer conf…
Indian diamantaires want to make lab-grown diamonds a woman’s best friend
India has always been a diamond polishing hub thanks to a vibrant small-scale industry driving it. …