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Latest Stories from Guest Author


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3 mins read

Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season

Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness d…

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7 mins read

How India is ‘Cutting the Cord’ to drive an OTT revolution

Baskar Subramanian, Co-founder and CEO, Amagi writes about India's OTT revolution

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2 mins read

From engagement to involvement: Is Gen Z rewriting rules of brand engagement?

This generation is surrounded by a barrage of information online, spoilt for choice and skip ads th…

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3 mins read

2022: The year of GenZ creators

Viraj Sheth, Co-Founder and CEO, Monk Entertainment on what makes GenZ creators so relatable

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2 mins read

Communication Mantra 2022: Move from volume to value

Komal Lath, Founder, Tute Consult believes hybridization is expected to be the way of life and work…

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4 mins read

Why esports is the latest gaming frontier to conquer

Rajan Navani, Vice Chairman & Managing Director, JetSynthesys writes where esports is headed in Ind…

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5 mins read

India’s power to establish itself as the hub of the creator economy

The Creator Economy refers to all the players that operate in and around the value that is created …

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4 mins read

Tackling trolling: How trolling affects brands

Tanvi Bosmia, Associate Account Director - Brand Experience, SoCheers shares some tips

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3 mins read

Omni-channel personalization is the future of marketing: The onset of a new era

Capturing, engaging, and delivering a consistent experience across all channels is crucial for most…

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3 mins read

India's General Entertainment Channel's story moving on from soaps and dramas

How the content consumption patterns are changing in the media landscape

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3 mins read

Technology: Helping take culture and heritage to the next generation

'The need of the hour is for well-crafted digital and digital-cum-physical games that are built aro…

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3 mins read

Short-form videos, long reach: The new creator economy playground

The factors that have led to the growth of short-form videos

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4 mins read

Triggering marketing impact through Artificial Intelligence

Sarin Menoky, Lead - Thought Leadership Marketing, Infosys BPM writes on the potential that AI pres…

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2 mins read

Inside Gaana’s success story: Sandeep Lodha on the platform’s journey so far and what the future holds

Gaana's ad revenue per user (ARPU) has grown 135% in the last six months

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3 mins read

4 mantras that will elevate your art of pitching

We often circle the pitching process around simply presenting the PPT, but going beyond is where th…

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4 mins read

Great Learning's Co-founder shares top digital marketing tips for small and medium enterprises

The Co-founder of EdTEch app Great Learning, Arjun Nair, looks back at his journey and shares a few…

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6 mins read

How can brands achieve moksha?

Shashwat Das, Founder, Almond Branding shares how preachings of the Bhagavad Gita are applicable to…

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4 mins read

How the pandemic has changed the streaming landscape for good

The factors for the growth of the OTT industry and what more we can expect from the segment

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5 mins read

Why do brands die?

After the pandemic, businesses of all kinds and sizes have suffered. Some perished and some thrived…

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3 mins read

Talking the Gen-Z talk: How to market to them

Most effective ways to market to GenZ

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3 mins read

The rise of disruptors: how new age brands are challenging the status-quo

Over the past few years, the Indian marketplace has seen a drastic shift in how consumers purchase

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4 mins read

A day in the life of a Creative Head

The pandemic came with some adverse effects, and has changed how we used to work. Here's how a Crea…

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3 mins read

Listen or become redundant: Why is it important for brands to listen closely to their consumers

It is important for brands to pay close attention to consumers needs and understand how you can hel…

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3 mins read

How Influencer Talent Management is evolving with time

Dharika Merchant, COO, WORD and Alchemy Group on how content creation and talent management is gett…