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Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness d…
How India is ‘Cutting the Cord’ to drive an OTT revolution
Baskar Subramanian, Co-founder and CEO, Amagi writes about India's OTT revolution
From engagement to involvement: Is Gen Z rewriting rules of brand engagement?
This generation is surrounded by a barrage of information online, spoilt for choice and skip ads th…
2022: The year of GenZ creators
Viraj Sheth, Co-Founder and CEO, Monk Entertainment on what makes GenZ creators so relatable
Communication Mantra 2022: Move from volume to value
Komal Lath, Founder, Tute Consult believes hybridization is expected to be the way of life and work…
Why esports is the latest gaming frontier to conquer
Rajan Navani, Vice Chairman & Managing Director, JetSynthesys writes where esports is headed in Ind…
India’s power to establish itself as the hub of the creator economy
The Creator Economy refers to all the players that operate in and around the value that is created …
Tackling trolling: How trolling affects brands
Tanvi Bosmia, Associate Account Director - Brand Experience, SoCheers shares some tips
Omni-channel personalization is the future of marketing: The onset of a new era
Capturing, engaging, and delivering a consistent experience across all channels is crucial for most…
India's General Entertainment Channel's story moving on from soaps and dramas
How the content consumption patterns are changing in the media landscape
Technology: Helping take culture and heritage to the next generation
'The need of the hour is for well-crafted digital and digital-cum-physical games that are built aro…
Short-form videos, long reach: The new creator economy playground
The factors that have led to the growth of short-form videos
Triggering marketing impact through Artificial Intelligence
Sarin Menoky, Lead - Thought Leadership Marketing, Infosys BPM writes on the potential that AI pres…
Inside Gaana’s success story: Sandeep Lodha on the platform’s journey so far and what the future holds
Gaana's ad revenue per user (ARPU) has grown 135% in the last six months
Practically's Marketing Vice President shares important marketing lessons EdTech learnt during the Covid era
EdTech has been a game-changer in the academic space
4 mantras that will elevate your art of pitching
We often circle the pitching process around simply presenting the PPT, but going beyond is where th…
Great Learning's Co-founder shares top digital marketing tips for small and medium enterprises
The Co-founder of EdTEch app Great Learning, Arjun Nair, looks back at his journey and shares a few…
How can brands achieve moksha?
Shashwat Das, Founder, Almond Branding shares how preachings of the Bhagavad Gita are applicable to…
How the pandemic has changed the streaming landscape for good
The factors for the growth of the OTT industry and what more we can expect from the segment
Why do brands die?
After the pandemic, businesses of all kinds and sizes have suffered. Some perished and some thrived…
Talking the Gen-Z talk: How to market to them
Most effective ways to market to GenZ
The rise of disruptors: how new age brands are challenging the status-quo
Over the past few years, the Indian marketplace has seen a drastic shift in how consumers purchase
A day in the life of a Creative Head
The pandemic came with some adverse effects, and has changed how we used to work. Here's how a Crea…
Listen or become redundant: Why is it important for brands to listen closely to their consumers
It is important for brands to pay close attention to consumers needs and understand how you can hel…
How Influencer Talent Management is evolving with time
Dharika Merchant, COO, WORD and Alchemy Group on how content creation and talent management is gett…