BI India Partner
Assistant Editor
Latest Stories from BI India Partner
2 mins read
HUL makes a strong point about the importance of waste segregation with its latest campaign #BinBoy
The campaign tries to draw attention to the seriousness of mixed waste disposal and need for immedi…
3 mins read
Fanta launches a new campaign featuring Kartik Aaryan for its new offering, Apple Delite
The addition of this flavor by Fanta will enhance the brand portfolio in India to a two-flavor range
3 mins read
Sports sponsorship up 107% in 2021, drove an average 10% lift in purchase intent among fanbase: Nielsen Global Sports Marketing Report
The report aims to contextualise the value of sports partnerships, help brands & sports properties …
1 min read
Coca-Cola launches a campaign for Coca-Cola Zero Sugar featuring Kriti Sanon to drive trial and spark conversations around the new product
The new campaign will go live across television, digital, outdoor, social media and retail
11 mins read
Storyline: Decoding the art of storytelling in today's highly dynamic world
Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …
2 mins read
Flipkart Seller Hub's new ad shows how running an online business is as easy as child’s play
Flipkart India’s homegrown e-commerce marketplace, today announced the return of Flipkart Seller Hu…
1 min read
upGrad ropes in Amitabh Bachchan as its Brand Ambassador
upGrad signs legendary actor Amitabh Bachchan
2 mins read
Through its latest Daag Acche Hain campaign, Surf Excel wants you to keep your inner child alive
The campaign has been conceptualised by Carlos Creatives
2 mins read
Coca-Cola launches its new ‘Thanda’ campaign with actors Janhvi Kapoor and Ishaan Khatter
The film has been conceptualized by McCann World Group
2 mins read
Non-metros emerging as a hotbed for online gaming with 63% of non-metro users playing games at least 5 times a week: ZEE5 report
Factors that are influencing the gaming landscape, behaviour patterns of players and key trends tha…
3 mins read
Kantar's guide for FMCD brands to help them navigate the ecosystem with sustainable solutions
Kantar unveils Sustainability Report: A roadmap for India’s FMCD sector
11 mins read
WPP hits its 2023 revenue target in 2021
WPP reports revenue of £12,801 million for 2021; growth driven by e-commerce, digital and technolog…
2 mins read
Amazon Prime's new ad showcases the impact great content has on viewers’ lives
The new campaign highlights the endless possibilities that start with entertainment
2 mins read
WPP’s Hogarth launches The Metaverse Foundry, a global team that will create brand experiences for clients in the metaverse
The Metaverse Foundry will be a global team of over 700 creatives, producers, visual artists, devel…
2 mins read
Shah Rukh Khan performs stunts on top of a train for Thums Up's new advertisement
In the new campaign, Shah Rukh Khan asserts ‘Soft Drink Nahin, Toofan’ as he implores the audiences…
5 mins read
ASCI frames guidelines for advertising and promotion of NFT products
The Advertising Standards Council of India (ASCI) noted that several of these advertisements do no…
10 mins read
Storyline: Where master storytellers tell us what goes behind crafting engaging stories that stand the test of time
Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …
5 mins read
NFTs for sports media will generate more than $2 billion in transactions in 2022, about double the figure for 2021: Deloitte report
India all set to catch on to the global NFT revolution; entertainment and sports NFTs will disrupt …
2 mins read
Flamingo launches a new TVC with Hrithik Roshan to celebrate the spirit of fight against pain
Flamingo eyes to penetrate into India's Tier 2 cities
2 mins read
Neobanking platform Stashfin launches a new campaign to promote its all-in-one proposition
With a brand promise of ‘Nobody in India should be credit starved’, Stashfin has been working towar…
2 mins read
Center Fresh aims to position itself as an enabler of confidence that helps to speak your heart out with latest ad
Center fresh has reinterpreted its popular ‘Fresh breath confidence’ positioning and takes it a ste…
3 mins read
Number of video commerce shoppers is expected to reach 216 million by the end of 2022, growing at a rate of 47%: WATInsights
69% of online shoppers likely to shop during live stream of products on video commerce platforms: W…
11 mins read
Adex is expected to grow by 20% in 2022 and reach Rs 90,000 crore: Madison report
In 2021 Digital grew by 50% and in 2022 is expected to pip Television to become the largest contrib…
2 mins read
Havas Group announces the opening of its first virtual village, will soon organize conferences, events and client presentations in the Metaverse
The new virtual Village will also include a recruitment service, a first in the field of human reso…
4 mins read
Rising cases of cyberbullying, data privacy and other threats in online gaming: Report
Threats to watch out for in online gaming, a Rs 3 billion industry