Karuna Sharma
Correspondent
Karuna is a correspondent at Business Insider India, where she writes about the many manifestations of the internet. She takes a closer look at how our daily lives are affected and shaped by the virtual world, pop culture, memes, new forms of communication, and ever-shifting social media trends. Previously, she has covered advertising, media and marketing. Get in touch with her at karuna@timesbridge.com.
Latest Stories from Karuna Sharma
5 mins read
Adani Wilmar’s Angshu Mallick on edible oil prices, rural consumption patterns and outlook for Q2FY23
FMCG major Adani Wilmar announced its quarterly results recently. Its earnings reflect how rural co…
3 mins read
Simply put: Earth is spinning faster and here’s how it could impact your lives
If you feel like time is passing by at a faster pace, it is not just in your head! Howeve…
2 mins read
Edible oil price slash will bring back rural consumers who downtraded to unpacked products
Indian consumers, especially in rural areas, have been buying and using less of edible oil after it…
2 mins read
No festival cheer ahead for Fortune Oil’s rural sales, says Adani Wilmar CEO
“Demand in the first quarter has not grown. It has actually shrunk because of the very high pric…
2 mins read
Kalyan Jewellers posts ₹108 cr net profit; looks forward to festive sales
Hefty import duties and gold price volatility did not take the shine off Kalyan Jewellers, as it re…
3 mins read
Alia Bhatt-owned Ed-a-Mamma has made sustainable fashion affordable, others can too, says company’s biz head
While there’s growing awareness for sustainable fashion and consumers are willing to make more e…
2 mins read
Sadhguru and Isha Outreach are India’s biggest advertisers on Meta for social causes: They spent ₹1.35 lakhs per day on Facebook and Instagram
Spiritual leader Jagadish Vasudev, more popularly known as Sadhguru, and his non-profit organisatio…
3 mins read
RBI is encouraging cardholders to tokenize their cards: Here’s all you need to know about it
When you buy something online, you share your credit card or debit card information with the e-comm…
2 mins read
Uneven rains could have a detrimental impact on crop production and inflation: Nomura report
The monsoon is a key influencer in the agriculture industry, and so far, India’s rainfall is tracki…
4 mins read
Small packs are pushing consumers to shop more often, leading to an increase in purchase frequency of FMCG brands: Kantar report
Inflationary pressures have pushed Indian consumers to switch to smaller packs. However, soon enoug…
3 mins read
The world is not enough for Indian snacks as the humble samosa has gone global
There’s a growing appetite for Indian snacks and food across borders. India’s favourite tea-time sn…
4 mins read
RBI governor’s recipe for banks of the future: Oodles of social media, new tech & a dash of human touch
RBI Governor Das says banks must equip themselves for the future
1 min read
RBI wants depositors to act on unclaimed deposits
Unclaimed funds at banks are piling up as depositors and their heirs haven’t been acting towards th…
2 mins read
After food, healthcare expenses are becoming a bitter pill to swallow for Indian consumers
India’s picture of health gets blurry as consumers worry about expensive healthcare
3 mins read
Diamantaires stand to lose a fifth of their revenues as roughs get dearer
The war in Ukraine has impacted the sourcing of rough diamonds across the world. While most of this…
4 mins read
SIMPLY PUT: A weak rupee will be a bonanza for India’s exporters
Overall, Indian merchants will earn more for the same orders as the rupee falls because they g…
3 mins read
Snapdeal is now available on ONDC, here’s all you need to know about the network
E-commerce platform Snapdeal made its debut on the government-led Open Network for Digital Commerce…
4 mins read
OTT platforms can survive in the Indian market if they go the Hotstar-way
It's Hotstar not Netflix that has the best revenue model for OTTs in India
2 mins read
Ram Gopal Varma’s epic foot-in-the-mouth act gets him in trouble, yet again
Filmmaker Ram Gopal Varma has been at it yet again. Only this time, his sexist and derogatory comme…
3 mins read
Indians are saving more and working longer hours to meet living expenses, says study
Urban consumers are putting less money into their piggy banks as savings have taken a hit due to in…
3 mins read
Adani Wilmar cuts Fortune oil’s price for the second time, by ₹20
Fortune Oil’s Soyabean Oil, Sunflower Oil, Mustard Oil, Rice Bran Oil will get cheaper by up to ₹5…
3 mins read
Cooking oils are getting cheaper but healthier options are as pricier as they were
Indian consumers are switching to unhealthy oils as healthier options keep getting costlier due to …
2 mins read
HUL’s many soap wars with Sebamed, Reckitt and Patanjali
The ad war between Fast Moving Consumer Goods giants Hindustan Unilever (HUL) and German personal c…
3 mins read
ID Fresh Food is looking at better growth with batter, chapatis and tavas
iD Fresh Food, the consumer brand known for idli and dosa batters, is looking at expanding its prod…
1 min read
OYO rolls out a discount for Mumbai’s stranded commuters as the city stays on orange alert till July 14
Heavy showers in India’s financial capital lead to water-logging at a number of places including…