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Karuna Sharma

Karuna Sharma

Correspondent

Karuna is a correspondent at Business Insider India, where she writes about the many manifestations of the internet. She takes a closer look at how our daily lives are affected and shaped by the virtual world, pop culture, memes, new forms of communication, and ever-shifting social media trends. Previously, she has covered advertising, media and marketing. Get in touch with her at karuna@timesbridge.com.


Latest Stories from Karuna Sharma


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OYO rolls out a discount for Mumbai’s stranded commuters as the city stays on orange alert till July 14

Heavy showers in India’s financial capital lead to water-logging at a number of places including…

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6 mins read

Butter chickenless, UnMutton keema — vegan meats hope to become the next ‘paneer’ but health concerns remain

Butter chicken, keema pav, anda burji but without anda or chicken and mutton, how startups and fmcg…

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5 mins read

Hoichoi, aha and Planet Marathi - regional OTTs challenging Netflix, Prime and Hotstar

Kaiser, the homicide detective who tries to deal with double murders and his own demons side by sid…

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2 mins read

Indian consumers are upgrading their TV sets as early as 8 years now thanks to the pandemic

In-home entertainment has taken an entirely new meaning after the pandemic. Consumers are looking t…

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Audi gets back some of its lost shine with EVs, gears up for launch

Luxury carmaker Audi is gearing up to launch its flagship sedan - the Audi A8 L, in India on July 1…

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A CRED-like platform is what Indian OTT users want to juggle multiple subscriptions

Before the fintech app CRED launched, Indian consumers downloaded at least 2-3 banking apps to pay …

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After groceries in 10 minutes, most Indians want their shoes delivered in 2 hours

Looks like Indians are getting used to quick commerce deliveries that bring them groceries in ten m…

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3 mins read

Parents beware: Coaching classes and edtechs make the most false claims

Every second street corner has an ad for a Number One private tuition. A few others claim to have s…

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2 mins read

Cryptocurrencies show signs of life after a bloodbath, but future remains uncertain

Together, Bitcoin and Ethereum account for nearly 60% of the crypto market share. The s…

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2 mins read

Mukesh Ambani, Disney Star are paying 11x more than Sony did during the first ten years of IPL

Mukesh Ambani and Disney Star have together paid nearly 11 times more money than Sony paid per year…

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4 mins read

Explained: How RBI’s repo rate hikes affect consumers

After a small jump in May by 40 basis points, RBI hiked the interest rate by another 50 basis in…

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War and floods take the bite out of KFC Australia – after a chicken shortage, it is now facing a lettuce crisis

KFC Australia has been struggling to source its star ingredients due to a supply shortage this year…

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3 mins read

Around 90 million users flocked to crypto bandwagon in March 2022: Report

CoinDCX was the largest cryptocurrency exchange platform in India with over 40 million users in Mar…

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4 mins read

Cold drink brands have a merry summer after Covid-19 fizzed out their sales for two consecutive seasons

After going through two consecutive dry summers, 2022 has proved to be promising for beverage and s…

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Indian OTTs might lose $3 bn to piracy this year as leaked content sites see 62 mn footfalls

Media platform Disney+Hotstar filed a first information report (FIR) at Bengaluru cyber cell agains…

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5 mins read

Theatres cross pre-pandemic gross revenue collection despite pricey movie tickets

Expensive movie tickets and F&B cost haven’t stopped cinema lovers; theatres cross pre-pandemic rev…

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3 mins read

The success story of Cyrus Poonawalla: The vaccine king who is one of the world’s richest billionaires

India’s vaccine king tried to make an affordable Jaguar but chose to go for a ‘product of the masse…

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5 mins read

What would happen to Twitter if Elon Musk backs out now?

If Elon Musk backs out, experts suggest how Twitter can control the damage and benefit from it

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6 mins read

LinkedIn is the most expensive digital advertising platform but is it worth it?

If you've ever tried running advertisements on the professional networking site LinkedIn, then you …

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9 mins read

Social media platforms deny but content creators and tracking websites confirm that shadowbanning or silent censorship is real

Elon Musk joked about ‘shadowbanning’ first and now content creators confirm that it is real; here …

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6 mins read

Rupee continues to fall to record lows and it might affect your food, education, healthcare and other expenses

The rupee has been staggering since the beginning of the year. The Indian currency plunged to a rec…

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3 mins read

Early summer brings cheer for ice cream brands in India

As consumers look for some relief from the heat, ice cream sales are finally reviving after two yea…

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8 mins read

From brand deals to selling merchandise, this is how much Indian social media influencers earn

It all starts with a barter. Like many of us who started with an internship wherein we were pai…

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5 mins read

EXPLAINED: Green hydrogen and India’s new policy around it

One thing that the entire country is worried about today is rising fuel prices that are burning a h…

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1 min read

10 tips on beating the heat amid power cuts

Here’s how you can beat the heat amid power cuts