Cultfit is finally reopening its doors after six months – but online classes will continue

• Cultfit will be reopening its centres across Bengaluru, Delhi, Chennai, Gurgaon, Hyderabad and Fitness First Centres in Delhi-NCR.
• The company has launched safety protocols called ‘Cult Cares’ to keep its members safe.
• Since gyms and fitness centres were projected to be centres where the coronavirus could spread quickly due to lower temperatures and closed spaces, they had been shut for months even after the strict lockdown was lifted.

As India opens up its economy, the latest to get the green signal in various parts of the country have been gyms and fitness centers. And so, popular fitness chain Cultfit is set to reopen its doors as gyms across the country open up after being shut for almost six months. The four-year-old startup, which had shifted to online fitness classes during lockdown, will be reopening its centres across Bengaluru, Delhi, Chennai, Gurgaon and Hyderabad and also Fitness First Centres in Delhi-NCR.

“As India unlocks and we ease back into our routines, we also need to remember that the world we are re-entering is not the same anymore. The ‘new normal’ needs a fresh set of rules in the interest of public health and our collective safety. We want people to come back and enjoy working out together at Cult.fit but this also needs to be done responsibly,” said Naresh Krishnaswamy, Growth & Marketing Head, Cure.Fit in a statement.

Since gyms and fitness centres were projected to be spaces where the coronavirus could spread quickly due to lower temperatures and closed spaces, they had been shut through the lockdown. Gyms and fitness centres received the approval to reopen as part of the ‘Unlock 4’ of the government’s reopening phases. However, they are required to keep all the COVID-19 safety protocols in mind.

“Cult CARES protocol has been constructed keeping our members, employees, and government-issued directives in mind. We will also be opening up more centres in new and existing cities in a phased manner and allow more customers to get back on their fitness journeys,” said Krishnaswamy.

Even after the physical centres open, its online classes will also continue.

The startup had recently hived off its cloud kitchen business – eat.fit and said it would work as a separate entity. Eat.fit currently operates across 15 kitchens in 2 cities and has served over 1.5 million users, the company had said.

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