- In February 2019, Alugh won a popular reality TV show Splitsvilla XI along with Shruti Sinha.
- The journey started in 2016 when he left his job as a marketing consultant in Delhi for a TV show called Roadies.
- But his marketing background gave him an idea about how to put his fame to good use.
Thousands of followers, free food at luxurious restaurants, free travel to exotic places, lots of gifts and glitzy brand endorsement deals. It certainly looks like they are living it up.
“That’s true,'' said
In February 2019, Alugh won a popular reality TV show Splitsvilla XI along with Shruti Sinha.
MTV’s Splitsvilla features a group of men and women who participate in a series of tasks to find true love. It is on the same lines as Australia’s Love Island. Whether he found love or not is not known but Alugh found his pot of gold.
Even as his TV career took off, yet another source of money came from brands that he endorses to his many followers. He recently promoted a range of male grooming products StudioX got 5,759 views. His average monthly average views ranges between 25000- 30,000.
Gaurav has been a social media influencer since five years. He endorses fashion and lifestyle brands along with his own acting projects.
The journey started in 2016 when he left his job as a marketing consultant in Delhi for a TV show called Roadies. He did not win the title but made it to the grand finale. But his marketing background gave him an idea about how to put his fame to good use.
“My Instagram followers who were about 500, skyrocketed to over 55k as soon as I appeared on Roadies. Guess appearing on television adds a lot of followers. People want to follow you and know everything about your life. So I thought why not monetise it. I started endorsing brands,” he told Business Insider India.
In 2016 he promoted several brands. But fame is fickle. After he left the show, thousands of followers quit him too. “Everybody wants to follow you as long as you are on a reality show. But as soon as the show wraps up the engagement number shrinks,” Alugh said.
Gaurav hired a marketing agency One Impression later which helped streamline his income. He also shot back to fame again when he participated in Splitsvilla XI. When he was on the show—- his follower base increased to 100k.
Currently, Gaurav promotes fashion and lifestyle brands including Bata India, Paresh Lamba Signatures, U Tropicana Resort Alibaug, and Swatch India. He has also done several acting project with top production houses including Qayamat ki raat with Balaji. "Latest is Alt Balaji’s Ragini MMS Returns 2," he added.
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