Founder of Learn To Make A Product, an online business incubator for entrepreneurs with physical products.
How I've helped my business survive: First, we are targeting new customers who have job stability and are looking for something productive to do during this "down time," given that they are lucky enough to be home and healthy. We are helping them think through specific tasks and projects related to building and improving their business in this particular climate.
Second, we are introducing a new low-cost online learning program that helps people plan and build an ecommerce business in six months. This offers a more affordable option to our regular service, but it also acknowledges the fact that any worthwhile project takes a lot of time and planning. If people start the behind-the-scenes grunt work now, they will be closer to their goals once the economy rebounds.
My advice for other business owners: Think about what you would want if you were trying to save money, but also wanted to still enjoy a product or service you like. This is a good time for special allowances, such as membership discounts, pauses, pricing specials, and payment plans. If you don't know what your customers currently need, ask them!