India Post Payments Bank partners with Koo to promote financial literacy in tier-2, tier-3 cities and remote cities
India Post Payments Bankhas announced a partnership with Indian microblogging platform Koo.
- The partnership aims to promote financial literacy in remote cities and hinterlands in the country.
- Koo allows users to communicate in ten languages on its platform.
IPPB and Koo will work together to promote financial education in tier-2, tier-3, remote, and hinterlands. Koo is a multilingual platform that allows users to communicate in 10 languages – Hindi, Marathi, Gujarati, Punjabi, Kannada, Tamil, Telugu, Assamese, Bengali and English.
The partnership between Koo and IPPB will allow the bank to reach out to their customers across the country, even in remote cities and hinterlands and use the multi-lingual Koo (MLK) feature offered to communicate in the language that the customer is comfortable in.
“Our collaboration with Koo is an initiative to connect with citizens of the country in the languages of their choice, through its features such as MLK and many more. We will also establish communication with users across states and spread awareness around IPPB’s legacy, products and services, for which Koo will have a significant role to play,” said J Venkatramu, chief executive officer, IPPB in a statement.
India Post Payments Bank was set up in 2018 and uses a network of 1,55,000 post offices across the country to offer its services. Out of the 1,55,000 post offices, 1,35,000 are situated in rural areas. This is where Koo will be able to help IPPB to communicate with its customers in different languages.
Koo’s grievance redressal system will also allow IPPB to manage customer relationships.
“At Koo, we are committed to ensure rapid advancement on our mission of digital inclusion. We are certain that this partnership with India Post Payments Bank will synergize the best of both traditional and contemporary modes of communication and help users to stay connected with each other,” said Aprameya Radhakrishna, chief executive officer of Koo.
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