Obsessed with the FacePlay trend on Instagram? Here's all the data you're giving away

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Obsessed with the FacePlay trend on Instagram? Here's all the data you're giving away
What FacePlay does is analyse your facial features through your selfie or photo from your phone’s gallery to make a “face fusion” for the final video. FacePlay
  • There’s a new trending face swapping app called “FacePlay”.
  • This app lets you swap your face to replicate videos of various themes.
  • FacePlay has over 10 million downloads on the Google Play Store.
There’s always one face swapping app that goes viral on social media every once in a while. One of the most recent and popular ones was Reface that lets you swap your face with a celebrity's. A new app is now trending and its videos are all over Instagram Reels. It’s called “FacePlay” and it has over 10 million downloads on the Google Play Store.

What it does is swap your face to replicate videos of various themes such as different nationalities, attire, and movie-like scenes. The videos in FacePlay are short which make them easily go with the short video concept on Instagram Reels. The app can be downloaded on Android and iOS but to get access to all its features and without ads, you need to get a subscription. It’s priced at ₹129 per week and ₹1,599 per year. You can use it for free but to make one video, you will have to watch one ad.

If you’ve come across any of the FacePlay videos on Reels or anywhere else you must have noticed how accurately it captures one’s face. What it does is analyse your facial features through your selfie or photo from your phone’s gallery to make a “face fusion” for the final video. FacePlay says that it does not store any face data and after the analysing process, the data is deleted.

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Once it’s done analysing your photo, it will replace it with the one in the video to give you one that closely resembles you. You can save the video to your phone or share it with other apps directly from FacePlay.

Data FacePlay collects


Face swapping apps have often faced backlash for the data it collects since the apps need your facial data to create a deepfake. FacePlay’s official website and app have a privacy policy section where it details what information it collects, permissions required, how it collects, shares, and protects the information.

When it comes to facial data, it’s clearly written that no data is collected and the photo is deleted after it’s analysed. FacePlay requires you to login to use the app and you can only do that through a third-party service like Facebook, Google or Apple. Details like your email address, account name, phone number and region are collected through the third-party service you login with.

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FacePlay also collects device information like the device model, IMEI number, login IP address, software version number, language set up on the phone and network quality. You will however need to share permissions on your phone like the camera, read and write, notifications, and network status. You can also check in the app settings on Android and iOS what permissions the app currently has, and turn them off if required.

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