Netflix starts testing TikTok-like short video feature for kids content

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Netflix starts testing TikTok-like short video feature for kids content
Netflix has started testing Kids Clips in select markets including the US, Canada and Australia.Netflix via Bloomberg
  • Netflix has started testing a new feature this week called “Kids Clips”.
  • This feature will show short videos and clips from the kids library.
  • It’s similar to Fast Laughs that plays short funny clips from shows and movies.
Netflix has started testing a new feature called “Kids Clips” on its platform. As the name suggests, this feature will show short videos or clips from the kids content library on Netflix. These videos will be refreshed and updated as new kids shows and movies get added to the Netflix library.

This feature was first spotted by iOS developer Steve Moser, and it has been confirmed by Bloomberg. Kids Clips will basically take short videos from existing movies and shows for kids to watch. There will be an emoji button that kids can tap on if they like the video and options to add the show or movie to ‘My List’. According to Bloomberg, kids will be allowed to watch 10 to 20 clips at a time.

It’s similar to the ‘Fast Laughs’ feature Netflix launched earlier this year. Here, Netflix shows funny clips from various shows and movies and these videos appear in a vertical format on the app. The Kids Clips feature builds on Fast Laughs but the videos will appear in a horizontal format just like how movies and shows are displayed. Fast Laughs has a more TikTok and Instagram Reels-like format where you swipe to watch videos vertically.

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This looks like another way for Netflix to expand its offerings, and also incorporate new ways for users to find content on the platform. Netflix has experimented with different ways like ‘Play Something’ that plays episodes from random shows and movies.

Speaking of new experiments, Netflix has also ventured into mobile gaming with five new titles for Android users. These games are available on the Netflix app but have to be downloaded from the Google Play Store. Two of the games are based on the Netflix show ‘Stranger Things’ while the other three are casual games.

As for Kids Clips, Netflix has started testing this feature in the US, Canada, Australia, Ireland and Spanish-speaking countries in Latin America. There’s no word on when the feature will be made official.

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