- The Nothing phone (1) will be available with an invite system.
- Only the users who have an invite will be able to purchase the device initially.
- The company has claimed that the phone (1) will have a limited supply.
The company has been marketing the Nothing phone (1) similar to how
Nothing has now shared a video, talking about some of the processes behind the device and how the different departments are working on the device.
Taking another page out of OnePlus’ playbook, the Nothing phone (1) will be available with an invite system, just like the OnePlus One.
“What’s important is that the people from the community get it first. Doesn’t mean they can be the only ones, but they need to get it first. Once people who have been with us since the beginning are happy, then we are more than happy to open wider,” said Basile David, product marketing, Nothing.
Akis Evangelidis, co-founder and head of marketing explained the invite system. The company will first offer invites to community members and invites to members who do not pre-order the device will be given to others.
He added that the invite system has been put in place as the phone (1) will have a limited supply, unlike phones from other companies that are built in millions.
The company has not revealed how it plans on identifying the initial users to share the invites.
We should know more about the device soon as the company will continue to share tidbits of information to maintain the hype around the device.
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Nothing phone (1) hand-on video reveals how the notification LEDs work
Nothing phone (1) design revealed officially – from transparent back cover to aluminium frame, here’s everything we know so far
Nothing Phone (1): Pre-booking details, features and camera specifications