Carl Pei’s Nothing is ready to launch its first product on July 27

• Nothing to launch ear (1) on July 27th
• The earbuds will boast a transparent design
• Nothing with its products wants to remove barriers between technology and people
  

Carl Pei, the co-founder of OnePlus, left the company last October to start a consumer technology firm called ‘Nothing’. The company has now announced the launch of its first product ear (1). Ear 1 was first announced on May 11th, 2021 and it is all set to be launched on July 27th at 14:00 BST.

What to expect from ear (1)?

Ear 1 as Nothing’s first product is being touted to bring the company's design principles to life. Nothing considers weightless, effortless and timeless as its key design principles. We can expect ear (1) to be lightweight earbuds with a transparent design.

The TWS earbuds are teased to focus on audio quality and aesthetics. Swedish consumer tech firm Teenage Engineering has designed these earbuds to give them the transparent look. The design is likely to be one of the key highlights of these earbuds.

It will be interesting to see how the Nothing ear (1) fares in the ever-evolving TWS earbuds arena. The earbuds will be seen competing with the likes of Apple AirPods Pro, Samsung Galaxy Buds Pro, Beats Studio Buds, Sony WF-1000MX4 and similar.

Launch date and price in India

The Nothing ear (1) will be launched on July 27th, 2021 at 18:30 IST for the Indian market along with other global markets. The pricing will be revealed at the launch event, but it is expected to be highly competitive given the market demands.

The earbuds will be available for purchase in India through Flipkart as Nothing recently signed a deal with Walmart-owned e-commerce for its distribution and sales in India.

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Carl Pei’s Nothing invites users to invest in the company – $1.5 million worth shares available