Samsung is planning to set up 15 premium experience stores across nine cities in India.- Samsung will add another 13 stores across nine cities- Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Ahmedabad, Kolkata, Chandigarh and Pune in phase 1.
"We are going on a rampage to go on expanding. We will open 15 premium experience stores like we have in Connaught Place and Opera House across nine cities by the end of this year. This format will be able to tap into the premium segment," Walia said.
Samsung will add another 13 stores across nine cities -- Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Ahmedabad, Kolkata, Chandigarh and Pune in phase 1.
The company has opened the first premium experience store at Opera House in Bengaluru, which is spread over an area of around 33,000 square feet. It has opened another premium store in Delhi's Connaught Place spread in an area of around 4,000 square feet.
Walia said that all premium experience stores will be operated by franchisees, where Samsung will showcase premium products suits based on lifestyle like work from home, living room scenario etc.
"We have seen the share of our premium product doubling to 60-62 per cent at
Samsung has 1,700 brand stores across India.
He did not disclose the amount of investment that will go in opening the stores but shared that franchisee owners will hire field experts like gaming specialist, chef, photographer etc. at each unit.
"The experts will be around half of the total workforce that each premium experience store will have," Walia said.
He said that the premium stores will house repair centres for mobile
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