- Thomas Zacharias or TZac, a professional chef of 15 years, is now exploring his food journey on
Instagram . - Started off with videos as a way to comfort people, TZac told Business Insider that he ended up making an entire month’s salary from just one Instagram video.
- TZac plans to use this medium to make people aware of their heritage, cuisine and culture through food.
Despite its $4 that shows content based on recommendations and the people you mostly engage with, Instagram has given birth to many creators and businesses who now rely on it as their primary source of income. For this Indian chef, an Instagram video earned him an entire month’s salary that he would otherwise get through 15 hours in the kitchen.
Meet Thomas Zacharias or popularly known by his alias “TZac”, a professional chef of 15 years from Mumbai. TZac was a chef at The Bombay Canteen and is now “working towards making a deeper intervention within our food system in India for a brighter, more delicious future,” according to his Instagram bio. TZac while speaking at the $4 said that he still can’t come to terms with making a month’s salary through just one Instagram video.
“I never did monetary social media collaborations until a year ago. I found out that in one collaboration in a recipe video I was making the same money that I made in a month of toiling for 16 hours a day and running a team of 30 people. And I still can’t come to terms with that but it’s a reflection of the credibility and brand that I built for myself over the past 10 years,” TZac said.
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