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Parle Agro targets a 50% growth in 2021 over 2019 as India prepares for its hottest summer; sets aside Rs 240 crore for marketing activities
The beverage company has increased its marketing budget every year since 2019
Parle Agro is confident of making B-Fizz a ₹1000-crore-brand in a few years
Parle Agro is also aiming to become the number one Beverage Company in India
Frooti is once again India’s second most popular mango drink
The top spot is still occupied by Coca-Cola's Maaza, which has maintained the top spot with a share…
Indian consumers might prefer to stay away from packaged food. Here is why
The calls, as mentioned in the report, are by and large about the contaminants being found in the f…
Disney+ Hotstar onboards 10 sponsors for VIVO IPL 2021; Dream11 to be the co-presenting sponsor
Disney+ Hotstar onboards sponsors for VIVO IPL 2021
Flipkart, Patanjali issued show-cause notice for closure of units over registration under Plastic Waste rule
The CPCB further informed the NGT that four firms -- Hindustan Coca-cola Beverages Pvt Ltd, Pepsico…
PTI
Sony set to ‘win’ in all matches this IPL; aims for Rs 1,300 crore advertisement revenue
This year as well, the channel is all set to win big in terms of advertising revenue, with a target…
HUL, Nestle ranked first in nutrition index
ATNI report is published once in every three years and this is the second edition of India Spotlig…
PTI
Ranveer Singh was the favourite brand endorser this IPL, with 15% share of ad volumes during 29 matches: TAM Sports
MS Dhoni followed Singh with 9% share
Brands can no longer ignore Indian women during the country's most popular sporting event
It's just a few more days left until the country starts chanting for the Indian Premier League. Adv…
Kishore Biyani’s Big Bazaar wants to take Hindustan Unilever and Procter & Gamble to the cleaners, with its own laundry brands
India’s largest retailer, Future Group is planning to scale up its share in the laundry market with…
Protecting What’s Good, inside and out
Tetra Pak is known for Protecting What’s Good and consumers all over the world depend on the compan…
Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021
Star acquired television and digital rights for Indian Premier League in 2017 for a 5 year period f…
Union Budget 2022-2023: Here’s how FMCG brands reacted to the budget
How will Union Budget’s boost to rural farming and infrastructure propel growth for FMCG companies
How ready is India to launch permanent eco-friendly packaging and become a plastic free country?
Can India become a 100% eco-friendly country anytime soon? Here's what experts have to say
Is 2022 the year when Indian brands will get more serious about sustainability?
During the pandemic, brands like WOW Skin Science, Diageo and Dettol launched eco-friendly packagin…
Making the industry more gender-inclusive: Women leaders show us the way
Women leaders tell us some ways of ensuring we have more women leaders in the future