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How YouTuber Jack Edwards went from making college content to becoming a top book creator
Edwards diversifies his business as a book-content creator with brand deals tangential to reading, …
Marta Biino
We love to hate on LinkedIn. Audiences and ad dollars keep rolling in.
LinkedIn has a record number of members, with Gen Z driving user growth. While there's still a bit …
Jasmine Enberg
Soothing & personal content top draws for online audience in 2022 – Hybrid creators & communities to rule in 2023
65% of Gen Zs agree that content that’s personally relevant to them is more important than the cont…
How Pepsi continues to stay relevant and connect with every generation
From Dil Maange More to Har Ghoont Mein Swag, here's how Pepsi's communication has evolved over the…
Facebook will now let content creators monetize their short videos
Creators will be able to earn from videos as short as one minute long, with a 'minimally interrupti…
Companies are using Twitter's own tools to keep their ads away from Elon Musk's tweets
Twitter has "adjacency controls" promoted by Elon Musk that help companies keep ads clear of certai…
Chris Kaye
Netflix will not allow you to watch movies and shows offline in the ad-supported tier
Netflix is currently working on an ad-supported tier, which is expected to be launched later this y…
How the highly personalised 'dynamic creatives' are helping brands target customers with relevant ads
Dynamic creatives are customised ads that optimise ROI automatically by providing relevant content …
From brand deals to selling merchandise, this is how much Indian social media influencers earn
It all starts with a barter. Like many of us who started with an internship wherein we were pai…
Netflix to bring 'Basic With Ads' early next month
In a bid to introduce an ad-supported tier for its users, popular streaming platform Netflix has an…
Here’s why Tech Burner never bases his content on algorithms or current trends
Creators with no language barriers or boundaries, such as Khaby Lame, will be big in the next two y…
Digital Ad Fraud is estimated to cost brands around $44 billion to fraudulent activities by 2022 and reach up to 45% of total spent: mFilterIt
Myths Prevailing in Ad Fraud & Brand Safety
Ad fraud rates decrease in desktop and mobile web display in India: Report
Mobile campaigns in India deliver stronger results in H1 2021, According to IAS Media Quality Report
Spain joins countries like India to keep crypto companies from promising wild returns in ads
The aim, said the Spanish watchdog, is to ensure that the advertising of the products offers t…
This Mobile Ad Network Lets You Control What You See, Pays For Ad Viewing
Paisa Swipe, a
seven-month-old start-up, has recently come up with an innovative Android
app for co…
LinkedIn is the most expensive digital advertising platform but is it worth it?
If you've ever tried running advertisements on the professional networking site LinkedIn, then you …
MrBeast just became the biggest YouTuber in the world. His ascension marks the death of old YouTube and the rise of 'over-the-top' content.
MrBeast, whose real name is Jimmy Donaldson, became the most-followed creator on YouTube on Novembe…
Charissa Cheong
Google is bringing back crypto ads — but is leaving a lot of crypto companies out of the loop
Crypto ads are back on Google’s advertising platforms after the company revised its policies in Jun…
Apple will now ask you before showing personalised ads on iOS 15
The data it uses to show you relevant ads include your account information, app and content pu…
MullenLowe Lintas Group forays into content and entertainment business under the Lintas C:EX brand
MullenLowe Lintas Group has unveiled a specialized content business unit under the Lintas C:EX (Lin…