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4 mins read

How YouTuber Jack Edwards went from making college content to becoming a top book creator

Edwards diversifies his business as a book-content creator with brand deals tangential to reading, …

Marta Biino   


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3 mins read

We love to hate on LinkedIn. Audiences and ad dollars keep rolling in.

LinkedIn has a record number of members, with Gen Z driving user growth. While there's still a bit …

Jasmine Enberg   


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8 mins read

Soothing & personal content top draws for online audience in 2022 – Hybrid creators & communities to rule in 2023

65% of Gen Zs agree that content that’s personally relevant to them is more important than the cont…

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8 mins read

How Pepsi continues to stay relevant and connect with every generation

From Dil Maange More to Har Ghoont Mein Swag, here's how Pepsi's communication has evolved over the…

Business Insider Latest Story Image
2 mins read

Facebook will now let content creators monetize their short videos

Creators will be able to earn from videos as short as one minute long, with a 'minimally interrupti…

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2 mins read

Companies are using Twitter's own tools to keep their ads away from Elon Musk's tweets

Twitter has "adjacency controls" promoted by Elon Musk that help companies keep ads clear of certai…

Chris Kaye   


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2 mins read

Netflix will not allow you to watch movies and shows offline in the ad-supported tier

Netflix is currently working on an ad-supported tier, which is expected to be launched later this y…

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5 mins read

How the highly personalised 'dynamic creatives' are helping brands target customers with relevant ads

Dynamic creatives are customised ads that optimise ROI automatically by providing relevant content …

Business Insider Latest Story Image
2 mins read

Netflix to bring 'Basic With Ads' early next month

In a bid to introduce an ad-supported tier for its users, popular streaming platform Netflix has an…

Business Insider Latest Story Image
8 mins read

From brand deals to selling merchandise, this is how much Indian social media influencers earn

It all starts with a barter. Like many of us who started with an internship wherein we were pai…

Business Insider Latest Story Image
3 mins read

Here’s why Tech Burner never bases his content on algorithms or current trends

Creators with no language barriers or boundaries, such as Khaby Lame, will be big in the next two y…

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2 mins read

Ad fraud rates decrease in desktop and mobile web display in India: Report

Mobile campaigns in India deliver stronger results in H1 2021, According to IAS Media Quality Report

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2 mins read

Spain joins countries like India to keep crypto companies from promising wild returns in ads

The aim, said the Spanish watchdog, is to ensure that the advertising of the products offers t…

Business Insider Latest Story Image
5 mins read

MrBeast just became the biggest YouTuber in the world. His ascension marks the death of old YouTube and the rise of 'over-the-top' content.

MrBeast, whose real name is Jimmy Donaldson, became the most-followed creator on YouTube on Novembe…

Charissa Cheong   


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6 mins read

LinkedIn is the most expensive digital advertising platform but is it worth it?

If you've ever tried running advertisements on the professional networking site LinkedIn, then you …

Business Insider Latest Story Image
5 mins read

This Mobile Ad Network Lets You Control What You See, Pays For Ad Viewing

Paisa Swipe, a seven-month-old start-up, has recently come up with an innovative Android app for co…

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3 mins read

Google is bringing back crypto ads — but is leaving a lot of crypto companies out of the loop

Crypto ads are back on Google’s advertising platforms after the company revised its policies in Jun…

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2 mins read

Apple will now ask you before showing personalised ads on iOS 15

The data it uses to show you relevant ads include your account information, app and content pu…

Business Insider Latest Story Image
4 mins read

MullenLowe Lintas Group forays into content and entertainment business under the Lintas C:EX brand

MullenLowe Lintas Group has unveiled a specialized content business unit under the Lintas C:EX (Lin…