Creators will be able to earn from videos as short as one minute long, with a 'minimally interruptive' ad running at 30...
- In a recent update that could boost earnings of content creators on
- For videos three minutes or longer, an ad can be shown 45 seconds in.
- Pages will need to have 600,000 total minutes viewed from any combination of video uploads – on-demand, Live and previously Live – in the last 60 days.
"Content creators — digipubs,
Throwing light on more ways in which creators can earn more on Facebook, it said:
- Earn revenue from short-form video: Making it possible for content creators to monetize all video types and testing sticker ads in
- Opening monetization to more content creators: Updating our in-stream ad eligibility so more video creators can access the program, opening access to
in-stream adsfor Live and expanding paid online events and fan subscriptions to more countries.
- Accelerating fan support: Making it easier for content creators to get access to fan support while growing consumer adoption via free Stars giveaways to viewers.
"Looking ahead, we’re exploring in-stream ad formats that increase engagement through rewards or product interaction — intending to help content creator payouts grow. While also providing a good viewing experience for people and a way for advertisers to reach relevant audiences.
"We’re especially focused on short-form video monetization. In the coming weeks, we’ll begin testing the ability for content creators to monetize their Facebook Stories with ads that look like stickers and receive a portion of the resulting revenue. While the initial test is small, we hope to soon expand to more content creators. And then broaden it to short-form videos on Facebook, eventually providing a way for content creators to monetize this popular content," Facebook explained.