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2 mins read

Substantiate green claims with data, ASCI tells advertisers

Greenwashing was in the news last year when fashion brand H&M got embroiled in a scandal. It was al…

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4 mins read

Online ads most problematic, influencers too caught breaching guidelines

Complaints about various violations of Indian advertisements surged by 34% in April to September of…

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8 mins read

Brands, influencers and celebrities who violated ASCI Guidelines for Influencers Advertising

The influencers and brands were contacted by the complaints handling team and were asked to comply …

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3 mins read

Here's what India takes offence to in ads according to ASCI

ASCI's report based on 1759 complaints against 488 advertisements over the past 3 years uncovers …

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5 mins read

Here’s how celebrities and influencers stand to benefit from ASCI’s Endorser Due Diligence service

ASCI’s service is an attempt towards making the overall advertising ecosystem more accountable

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3 mins read

In FY 20-21, only 12 out of 322 Covid-related ads monitored were able to substantiate the claims they made: ASCI

ASCI picked up ads of categories like paints, apparel, detergents, ACs and fans, amongst others, al…

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2 mins read

ASICS onboards Ravindra Jadeja as its brand ambassador

ASICS currently has 55+ stores across India, Sri Lanka and Bhutan

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1 min read

Experts, self-help gurus & others: The 6 types of influencers as per ASCI

Experts, self-help gurus & others: The 6 types of influencers as per ASCI

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3 mins read

ASCI to launch a report to provide actionable insights to shape positive depiction of women in advertising

The Advertising Standards Council of India will launch the report in association with Futurebrands

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3 mins read

Nothing in the Tanishq ad was indecent, vulgar or repulsive: ASCI

Industry bodies like ASCI, AAAI, IAA have come forward to support Tanishq and its right to express …

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2 mins read

ASCI asks BYJU’s White Hat Jr to withdraw its social ads for making misleading claims

When IPL kicked-off, White Hat Jr went on an ad spree and faced a barrage of trolling

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3 mins read

Advertisements should avoid claiming destruction or removal of any virus other than coronavirus: ASCI

COVID-19 has made many brands experiment with ‘antivirus’ or ‘immunity-boosting’ offerings but not …

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5 mins read

ASCI frames guidelines for advertising and promotion of NFT products

The Advertising Standards Council of India (ASCI) noted that several of these advertisements do no…

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11 mins read

ASCI releases new guidelines for Non-Fungible Tokens, Crypto ads; here’s what experts have to say about it

Experts share advice on how can NFTs and crypto exchanges woo their consumers

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5 mins read

Crypto ads in India will need come with a ‘high risk’ disclaimer from April 1

The Advertising Standards Council of India (ASCI) has set new guidelines for crypto ads in the coun…

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3 mins read

ASCI unveils a new brand identity to reflect the agenda of becoming future-facing and more inclusive

Advertising Standards Council of India (ASCI) has unveiled a new brand identity