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3 mins read

55.7% influencers witness a significant dip in engagement post the ASCI guidelines: IPLIX Influencer Survey

Before ASCI guidelines, 48.3% of influencers revealed that only 10% of brands they worked with opte…

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1 min read

ASCI and FSSAI join hands to curb misleading claims in food and beverage advertisements

There has been a marked increase in the number of complaints against F&B ads during the COVID-19 pa…

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7 mins read

ASCI guidelines make it mandatory for influencers to label all kinds of promotional content, whether monetary or not

ASCI issues final Guidelines for Influencer Advertising on Digital media, launches ASCI.Social plat…

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8 mins read

All about ASCI’s latest Gender Next report and what women of the ad world are expecting the industry body to address

The report, to release in September 2021, is expected to be important in understanding the depictio…

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2 mins read

Sunil Kataria elected as the Chairman of The Indian Society of Advertisers for the sixth consecutive term

The ISA’s plans to work with BARC to create a Multimedia Measurement are progressing in good shape,…

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4 mins read

People trust ads on newspapers, TV and Radio the most: ASCI

TV (94%) was the most common medium for consumption of advertising

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11 mins read

Here's what experts think about ASCI’s new draft guidelines for influencer advertising

ASCI today released its draft guidelines to help consumers understand the difference between paid a…

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3 mins read

Dabur, Marico spar over claims on honey purity, approach advertising regulator ASCI

"Dabur is filing a complaint in ASCI against Marico as their Saffola Honey sample from the m…

PTI   


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4 mins read

Covid-19 has made for some very interesting inventions in the past few months. We list some bizarre products we have come across

Meanwhile, advertising watchdog ASCI has been calling out misleading ads, leading to the taking off…

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1 min read

ASCI announces new code for brands to claim awards, rankings in ads

New Delhi, Jan 20 () The Advertisement Standards Council of India (ASCI) on Monday announced to int…

PTI   


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1 min read

COVID-19: ASCI says keeping tab on 'unsubstantiated, opportunistic claims' in ads

"Due to the current COVID-19 pandemic situation, there is widespread anxiety, confusion and fear a…

PTI   


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8 mins read

Are consumers ready to see period blood in red? RIO's relaunch of ad and ASCI’s nod on it proves they are

Nobel Hygiene’s RIO was the first brand in India to show period blood-like liquid on TV.

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1 min read

MS Dhoni's ad for Cars24, Kia Motors' Seltos campaign draw ASCI flak

Mumbai, Jan 13 () A Cars24.com advertisement featuring cricketer M S Dhoni has been found "misleadi…

PTI