- The lockdown has led to many brands experimenting with 'anti-virus' offerings, to capitalise on the pandemic.
- We put together a list of some products that have been widely spoken about. Luckily, ASCI is taking note.
For months now, the brightest brains of the world have been working tirelessly to find a cure for the virus. However, while we are still some time away from coming up with a vaccine, this time has also led to people think ‘out-of-the-box’ and come up with ‘solutions’ that can help people fight, if not completely cure the virus.
Recently yogaguru Baba Ramdev and his brand
Over the past few months, we have seen many brands come up with products ranging from bizarre to plain ridiculous, all with the same promise, of being able to either cure or control the virus. While many made us laugh out loud, there were still some that made us sit up and think, how did these products ever get approved? And why do people fall for these marketing gimmicks?
We scouted the internet to bring to you some of the most ‘innovative’ inventions we witnessed during the pandemic.
Siyaram’s Anti-Corona fabric
Siyaram’s recently launched its Anti-Corona range of fabric that it claimed had been tested by WHO (World Health Organisation) approved labs to fight against the spread of pandemic. It also claimed in a release sent to us that it is 99.94% effective against killing Coronavirus (H1N1), SARS, Influenza virus with a broad range of Anti-Microbial treatment.
Your trusted suitings & shirtings fabrics are now available with HealthGuard® Australia’s technology that protects… https://t.co/yD1IIFxhno— Siyaram's India (@SiyaramsIndia) 1595153340000
UPDATE: In an official statement speaking about its product, Shridhar Soni, Vice President- Sales and Marketing, Siyaram Silk Mills Ltd said, "We have launched our range of Anti-Corona fabric after conducting proper research and collecting data by testing the fabric at WHO certified & Government approved Indian laboratory, reputed Australian laboratory using internationally accepted protocols. The tests conducted on the treated fabric establishes that it comprises anti-viral and anti-bacterial properties and is also effective against corona viruses, by reducing the infectious viral load on the treated fabric. The 'anti-corona fabric' is made after treatment with technology from Australia's HealthGuard Corporation Pty Ltd by applying HealthGuard AMIC which has proven effective against bacteria and viruses including the novel SARS-CoV2. It stops virus transmission through treated fabric to any surface.
A video of BJP MP Arjun Ram Meghwal where he was seen promoting a product called
Watch: MoS Arjun Ram Meghwal launches Bhabhi ji papad, says it will help people fight Corona Virus. “It will be v… https://t.co/GqB57Odrgu— Prashant Kumar (@scribe_prashant) 1595556790000
Modern Immuno Bread
This seems like a product that could help you fight the virus, right from your breakfast. The product contains ‘Ayush Ministry recommended immunity ingredients’ that include turmeric, ginger, clove, black pepper, cinnamon, cumin and jaggery.
Strange things #COVID19 does: Modern Foods has just launched a bread that can help boost immunity with turmeric, gi… https://t.co/DJp0EKWYsb— Lloyd Mathias (@LloydMathias) 1594910469000
Update: Following complaints about the claims of the brand, we came to know that this product has been pulled off the shelves.
ASCI examined this complaint and we are happy to share that the advertiser has confirmed that the product is withdr… https://t.co/m1FIF12qgf— ASCI 77100 12345 (@ascionline) 1595500044000
Zodiac’s Securo range of shirts
In an ad for its Securo brand,
Arihant Anti-Corona mattress
This mattress by brand Arihant claimed to be ‘
Biryani Blues' Supermeals with Immunity Booster
Meanwhile, there was another print ad of a restaurant called Biryani Blues that claimed to be serving Biryani with ingredients to boost immunity. While this ad doesn’t mention Covid-19 or Coronavirus in the copy, it still seems to be taking advantage of the situation.
@ambimgp @HUL_News @ascionline @Sam_Balsara @rameshnarayan Here you go Ambi.. this is brand new https://t.co/lIOYXr3JWE— atul s nath (@atuln) 1595571103000
Meanwhile, there was also a discussion on Twitter about the claims of Lifebuoy’s hand sanitizer boosting immunity. While the product was launched much before the spread of the Coronavirus, brand consultant Karthik Srinivasan wrote in a tweet that nobody had bothered to check the claims of the brand for 4 years, considering it was launched in 2016.
A hand sanitizer that can 'boost immunity' sounds a bit stretched, doesn't it? https://t.co/aCKQu0PUfC— Lloyd Mathias (@LloydMathias) 1595318542000
@LloydMathias @ambimgp @EconomicTimes @shambhaviET @amazonIN Interestingly, they launched this in 2016, l-o-n-g- be… https://t.co/0KvJqmQO8Z— Karthik (@beastoftraal) 1595400577000
We are sure we will come across more such products in the next few months. In case you come across similar ads and products, write to us at email@example.com