You Searched For "sportswear market India" and got 20 results
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5 mins read
Virender Sehwag’s athleisure brand, VS by Sehwag aims at achieving Rs 100 crores in revenue over the next 3 years; here’s Sehwag’s roadmap for FY22
Virender Sehwag on future of sportswear category and journey of his athleisure brand VS by Sehwag
1 min read
Global sportswear brand Under Armour heads to India, brings on board former Adidas exec Tushar Goculdas
Global sportswear brand Under Armour is all set to make its official India entry to take on the exi…
2 mins read
Inspiring seller stories: Celebrating Independence Day with seller stories that showcase the spirit of India
Flipkart, an e-commerce giant, and an Indian household name, is an embodiment of true patriotism. T…
7 mins read
With its latest campaign, Zivame aims to become India’s most preferred intimate wear brand
A majority of Zivame’s marketing spends for this campaign will be concentrated on digital mediums
4 mins read
Puma aims to fuel growth of the Rs 60 crore merchandise market in India through its partnership with Royal Challengers Bangalore
It is important for sports culture that India’s merchandise market grows: Puma’s Abhishek Ganguly
4 mins read
Men’s apparel brand Snitch sews all sharks together – Gives ‘King of Bling’ Anupam Mittal his own fashion line
Known as the ‘King of Bling’ on Shark Tank India for his spirited clothing choices, judge Anupam Mi…
7 mins read
Our business on e-commerce has almost doubled over the last 3-4 weeks: Abhishek Ganguly, PUMA India and Southeast Asia
Abhishek Ganguly, General Manager, PUMA India and Southeast Asia talks about how the brand is prepa…
1 min read
Nike shuts down 35% of its Indian stores to cut losses
"As part of its strategy, Nike is reducing its number of partners in the country and will be workin…
4 mins read
India is trying to become the new factory of the world, but it could take more than a global pandemic to unseat China from its 40-year reign
China has managed to build up a value chain so extensive that almost everything required to make a …
Huileng Tan
8 mins read
Festive Marketing: Brands are optimistic that improving consumer sentiments will help them bounce back and bring in profitability
With Ganesh Chaturthi around the corner, we speak to a few brands on how they are preparing for the…
3 mins read
Aditya Birla Fashion will now sell Reebok products in 11 Asian countries — and it may reap benefits soon
As part of the agreement, Aditya Birla Fashion and Retail would get exclusive rights to distribu…
2 mins read
Best lounge pants and pyjamas for men in India
In this evolution, pyjamas have come a long way with options not just limited to plain colours a…
4 mins read
Skechers’ larger focus for the year will be to work towards our goal of being one of the largest footwear brands in India: Rahul Vira, Skechers South Asia
How Skechers is working towards becoming one of the largest footwear brands in India
2 mins read
Why e-commerce companies focus on fashion to become profitable
Amazon is already the largest seller of clothes online in the U.S. and is likely to achieve a marke…
5 mins read
Birla has the best wedding suits stacked up and he wants them displayed on your phone
The company has said that the new entity will build “a portfolio of distinct, new-age, digital b…
2 mins read
10 things you need to know before the opening bell
8. Stocks are broadly up. In Europe, Germany's DAX rose 0.5%, Britain's FTSE 100 rose 0.7%, and the…
Theron Mohamed
1 min read
In today’s bizarre trend: Coca Cola prints on your Bata shoe
If you are one of those who can’t do without your daily dose of Coca Cola, the global beverage comp…
2 mins read
What you need to know in advertising today
As Walmart's e-commerce business grows and it becomes a significant digital player, brands have rea…
Tanya Dua
3 mins read
Levi Strauss: The Boss and the yogi
With its gold-rush pedigree and rock'n'roll resonance, Levi's exudes the sort of authenticity that …
8 mins read
Apple, Amazon, Google, and hundreds of businesses vowed to meet Paris climate goals on their own 'in the absence of leadership from Washington'
"It is imperative that the world know that in the U.S., the actors that will provide the leadership…