In today’s bizarre trend: Coca Cola prints on your Bata shoe

• Coca Cola and Bata Heritage have partnered to come up with a new shoe collection.
  
• The collection literally has the prints of Coca Cola on the shoe.
  
• The price of the different shoes start from ₹4,000.

If you are one of those who can’t do without your daily dose of Coca Cola, the global beverage company has found a bizarre way to book a place in your wardrobe.

The company has tied up with the shoe company Bata Heritage to come up with a new collection of shoes which literally has Coca Cola prints on a shoe!

Calling it the “iconic capsule collection” the companies have come together to bring back the Bata Tennis and Hotshot shoes that were a big hit in the 1930s.

Coca Cola is not new to the apparel and footwear industry. Coca Cola had partnered with apparel brand Kith to launch a line of accessories and clothing, and have gone on to launch three different collections.

The beverage company has a long legacy of making its mark in the lifestyle of its consumers. And of course it makes for great marketing.

But with the shoe’s price being ₹4,000 and above, will it really work with the Indian millennial?

See Also:
Global sportswear brand Under Armour heads to India, brings on board former Adidas exec Tushar Goculdas
Virat Kohli creates another record but off-the-field, signs Rs 110 crore deal with Puma