In today’s bizarre trend: Coca Cola prints on your Bata shoe
Coca Colaand Bata Heritage have partnered to come up with a new shoe collection.
- The collection literally has the prints of Coca Cola on the shoe.
- The price of the different shoes start from ₹4,000.
The company has tied up with the shoe company Bata Heritage to come up with a new collection of shoes which literally has Coca Cola prints on a shoe!
Calling it the “iconic capsule collection” the companies have come together to bring back the Bata Tennis and Hotshot shoes that were a big hit in the 1930s.
Coca Cola is not new to the apparel and footwear industry. Coca Cola had partnered with apparel brand Kith to launch a line of accessories and clothing, and have gone on to launch three different collections.
The beverage company has a long legacy of making its mark in the lifestyle of its consumers. And of course it makes for great marketing.
But with the shoe’s price being ₹4,000 and above, will it really work with the Indian millennial?
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