Latest Stories from Karuna Sharma

TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx
TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx
Amazon Prime Music launches podcasts in India 2 years after Gaana and Spotify; here's why it is still confident about its timing
Amazon Prime Music launches podcasts in India 2 years after Gaana and Spotify; here's why it is still confident about its timing
Air conditioner and cooling brand Voltas India eyes double digit growth this summer
Air conditioner and cooling brand Voltas India eyes double digit growth this summer
CRED’s much-awaited IPL 2021 campaign is here and it has already sparked a memefest on Twitter
CRED’s much-awaited IPL 2021 campaign is here and it has already sparked a memefest on Twitter
Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021
Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021
Meesho's marketing strategy has been to empower women who lack financial independence, says CEO Vidit Aatrey
Meesho's marketing strategy has been to empower women who lack financial independence, says CEO Vidit Aatrey
As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
Parle Agro targets a 50% growth in 2021 over 2019 as India prepares for its hottest summer; sets aside Rs 240 crore for marketing activities
Parle Agro targets a 50% growth in 2021 over 2019 as India prepares for its hottest summer; sets aside Rs 240 crore for marketing activities
April Fool’s Day: Brands that pulled the best pranks this year
April Fool’s Day: Brands that pulled the best pranks this year
All about ASCI’s latest Gender Next report and what women of the ad world are expecting the industry body to address
All about ASCI’s latest Gender Next report and what women of the ad world are expecting the industry body to address
Puma aims to fuel growth of the Rs 60 crore merchandise market in India through its partnership with Royal Challengers Bangalore
Puma aims to fuel growth of the Rs 60 crore merchandise market in India through its partnership with Royal Challengers Bangalore
How Surf Excel’s Daag Acche Hain has evolved over the years
How Surf Excel’s Daag Acche Hain has evolved over the years
Podcasts see an uptick in listenership but are advertising following the listeners?
Podcasts see an uptick in listenership but are advertising following the listeners?
The only thing that has remained the same for the agency is its name: Rubeena Singh, iProspect India
The only thing that has remained the same for the agency is its name: Rubeena Singh, iProspect India
How dance marketing helped The Indian Ethnic Co. grow by 200-300% post-lockdown
How dance marketing helped The Indian Ethnic Co. grow by 200-300% post-lockdown
How Pepsi continues to stay relevant and connect with every generation
How Pepsi continues to stay relevant and connect with every generation
When Dentsu Webchutney roped in Dentsu Webchutney as its creative agency
When Dentsu Webchutney roped in Dentsu Webchutney as its creative agency
Chumbak plans to double its turnover by the end of FY22 by doubling down on marketing
Chumbak plans to double its turnover by the end of FY22 by doubling down on marketing
Ruhee Dosani on finding her love for music, dance and content creation
Ruhee Dosani on finding her love for music, dance and content creation
Did Swiggy call you Suryakant too? Here's why it misaddressed many of its customers today
Did Swiggy call you Suryakant too? Here's why it misaddressed many of its customers today