Karuna SharmaI am a post-graduate from Sophia College, majored in Features writing. I began my professional journey with BestMediaInfo.com where I covered brands and content marketing. I have worked on creating and editing documentaries in the past. Apart from writing stories, poems, and songs, I love designing and cli Read More

Latest Stories from Karuna Sharma

Ever thought Shahrukh Khan could endorse your neighbourhood store? Here’s how Cadbury India is making it possible

As brands turn to influencer marketing for the festive season, experts are optimistic about seeing about a 40-50% growth in ad spends

Fastrack decides to ‘move on’ from its iconic brand tagline; launches a new brand positioning ‘You do you’ to celebrate body positivity and self-expression

When Karisma Kapoor played Geet from Jab We Met for Dunzo Daily

Why are Indian brands transporting consumers to older times with their campaigns?

We want to build an overall kids ecosystem where we’re able to engage and entertain holistically and responsibly: Nina Elavia Jaipuria of Viacom18

Pizza Hut launches a new campaign with its first-ever brand ambassador Anuradha Menon; aims to rebrand itself as a delivery-first brand that offers value ‘Dil Khol Ke’

The Whole Truth’s latest campaign aims to reveal the truth behind misleading influencer marketing

How Nua is using community marketing to change the conversation around menstruation and wellness

BYJU’s latest advertisement for Gandhi Jayanti aims to spread positivity and celebrate Indians who embody Gandhiji’s values

As more people adopt furry companions in India, pet care brands are upping their marketing game and expanding their e-commerce presence to connect with consumers

Ryan Reynolds ran an experiment to find out why ads with his face work and he is ‘shattered’ by the results, here’s why

International social media star Khaby Lame has partnered with his first Indian brand

Varun Dhawan on his latest brand association with OPPO, upcoming campaign and endorsement choices

Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season

Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by storm

Durex takes down its latest social media post on the bus scene from Netflix’s Sex Education after internet users call it ‘insensitive’

Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist

Masoom Minawala Mehta on why it is important for social media influencers to talk about their failures and setbacks with their audience

Rupeek aims to tap into unexplored markets after its campaign with Manoj Bajpayee and Priyamani

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