Karuna SharmaI am a post-graduate from Sophia College, majored in Features writing. I began my professional journey with BestMediaInfo.com where I covered brands and content marketing. I have worked on creating and editing documentaries in the past. Apart from writing stories, poems, and songs, I love designing and cli Read More

Latest Stories from Karuna Sharma

TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx

Amazon Prime Music launches podcasts in India 2 years after Gaana and Spotify; here's why it is still confident about its timing

Air conditioner and cooling brand Voltas India eyes double digit growth this summer

CRED’s much-awaited IPL 2021 campaign is here and it has already sparked a memefest on Twitter

Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021

Meesho's marketing strategy has been to empower women who lack financial independence, says CEO Vidit Aatrey

As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?

Parle Agro targets a 50% growth in 2021 over 2019 as India prepares for its hottest summer; sets aside Rs 240 crore for marketing activities

April Fool’s Day: Brands that pulled the best pranks this year

All about ASCI’s latest Gender Next report and what women of the ad world are expecting the industry body to address

Puma aims to fuel growth of the Rs 60 crore merchandise market in India through its partnership with Royal Challengers Bangalore

How Surf Excel’s Daag Acche Hain has evolved over the years

Podcasts see an uptick in listenership but are advertising following the listeners?

The only thing that has remained the same for the agency is its name: Rubeena Singh, iProspect India

How dance marketing helped The Indian Ethnic Co. grow by 200-300% post-lockdown

How Pepsi continues to stay relevant and connect with every generation

When Dentsu Webchutney roped in Dentsu Webchutney as its creative agency

Chumbak plans to double its turnover by the end of FY22 by doubling down on marketing

Ruhee Dosani on finding her love for music, dance and content creation

Did Swiggy call you Suryakant too? Here's why it misaddressed many of its customers today

Jeff Bezos shared a note from a couple that bought 2 shares of Amazon in 1997 - and are now using the proceeds to buy a house after the company's 172,499% post-IPO run

OPINION: “I would bet on Novovax,” a doctor’s take on how to make the COVID-19 vaccine jabs more effective

If you are 18 years or older, you can get a COVID-19 vaccine from May 1

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