Latest Stories from Karuna Sharma

Ever thought Shahrukh Khan could endorse your neighbourhood store? Here’s how Cadbury India is making it possible
Ever thought Shahrukh Khan could endorse your neighbourhood store? Here’s how Cadbury India is making it possible
As brands turn to influencer marketing for the festive season, experts are optimistic about seeing about a 40-50% growth in ad spends
As brands turn to influencer marketing for the festive season, experts are optimistic about seeing about a 40-50% growth in ad spends
Fastrack decides to ‘move on’ from its iconic brand tagline; launches a new brand positioning ‘You do you’ to celebrate body positivity and self-expression
Fastrack decides to ‘move on’ from its iconic brand tagline; launches a new brand positioning ‘You do you’ to celebrate body positivity and self-expression
When Karisma Kapoor played Geet from Jab We Met for Dunzo Daily
When Karisma Kapoor played Geet from Jab We Met for Dunzo Daily
Why are Indian brands transporting consumers to older times with their campaigns?
Why are Indian brands transporting consumers to older times with their campaigns?
We want to build an overall kids ecosystem where we’re able to engage and entertain holistically and responsibly: Nina Elavia Jaipuria of Viacom18
We want to build an overall kids ecosystem where we’re able to engage and entertain holistically and responsibly: Nina Elavia Jaipuria of Viacom18
Pizza Hut launches a new campaign with its first-ever brand ambassador Anuradha Menon; aims to rebrand itself as a delivery-first brand that offers value ‘Dil Khol Ke’
Pizza Hut launches a new campaign with its first-ever brand ambassador Anuradha Menon; aims to rebrand itself as a delivery-first brand that offers value ‘Dil Khol Ke’
The Whole Truth’s latest campaign aims to reveal the truth behind misleading influencer marketing
The Whole Truth’s latest campaign aims to reveal the truth behind misleading influencer marketing
How Nua is using community marketing to change the conversation around menstruation and wellness
How Nua is using community marketing to change the conversation around menstruation and wellness
BYJU’s latest advertisement for Gandhi Jayanti aims to spread positivity and celebrate Indians who embody Gandhiji’s values
BYJU’s latest advertisement for Gandhi Jayanti aims to spread positivity and celebrate Indians who embody Gandhiji’s values
As more people adopt furry companions in India, pet care brands are upping their marketing game and expanding their e-commerce presence to connect with consumers
As more people adopt furry companions in India, pet care brands are upping their marketing game and expanding their e-commerce presence to connect with consumers
Ryan Reynolds ran an experiment to find out why ads with his face work and he is ‘shattered’ by the results, here’s why
Ryan Reynolds ran an experiment to find out why ads with his face work and he is ‘shattered’ by the results, here’s why
International social media star Khaby Lame has partnered with his first Indian brand
International social media star Khaby Lame has partnered with his first Indian brand
Varun Dhawan on his latest brand association with OPPO, upcoming campaign and endorsement choices
Varun Dhawan on his latest brand association with OPPO, upcoming campaign and endorsement choices
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by storm
Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by storm
Durex takes down its latest social media post on the bus scene from Netflix’s Sex Education after internet users call it ‘insensitive’
Durex takes down its latest social media post on the bus scene from Netflix’s Sex Education after internet users call it ‘insensitive’
Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist
Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist
Masoom Minawala Mehta on why it is important for social media influencers to talk about their failures and setbacks with their audience
Masoom Minawala Mehta on why it is important for social media influencers to talk about their failures and setbacks with their audience
Rupeek aims to tap into unexplored markets after its campaign with Manoj Bajpayee and Priyamani
Rupeek aims to tap into unexplored markets after its campaign with Manoj Bajpayee and Priyamani