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Karuna SharmaI am a post-graduate from Sophia College, majored in Features writing. I began my professional journey with BestMediaInfo.com where I covered brands and content marketing. I have worked on creating and editing documentaries in the past. Apart from writing stories, poems, and songs, I love designing and cli Read More

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Expectations from Dentsu Webchutney have never been higher: Gautam Reghunath, Dentsu Webchutney
Expectations from Dentsu Webchutney have never been higher: Gautam Reghunath, Dentsu Webchutney
Why India's top broadcasters believe the latest TRAI amendments will severely impair the industry
Why India's top broadcasters believe the latest TRAI amendments will severely impair the industry
MX Player aims to beat Netflix, Amazon Prime and ZEE5; confident of becoming No 1 by 2023
MX Player aims to beat Netflix, Amazon Prime and ZEE5; confident of becoming No 1 by 2023
RSH Global’s new range of products for acid attack survivors — a marketing gimmick or an important innovation?
RSH Global’s new range of products for acid attack survivors — a marketing gimmick or an important innovation?
The top trends that will dominate the advertising, marketing and media industry in 2020
The top trends that will dominate the advertising, marketing and media industry in 2020
How Myntra is scaling up its sales during EORS on the back of a strong marketing game
How Myntra is scaling up its sales during EORS on the back of a strong marketing game
Cleartrip expects to clock a total revenue of $100 million in FY20
Cleartrip expects to clock a total revenue of $100 million in FY20
BYJU’S envisions to become the leader of ‘learning at home’ category; targets ₹3000 crores revenue this year
BYJU’S envisions to become the leader of ‘learning at home’ category; targets ₹3000 crores revenue this year
TikTok takes pride in its diverse content creators
TikTok takes pride in its diverse content creators
How Flipkart used Alia Bhatt, Ranbir Kapoor and Kidults to get the next phase of consumers onto its platform
How Flipkart used Alia Bhatt, Ranbir Kapoor and Kidults to get the next phase of consumers onto its platform
How the highly personalised 'dynamic creatives' are helping brands target customers with relevant ads
How the highly personalised 'dynamic creatives' are helping brands target customers with relevant ads
Stars in the Making: How Raunaq Singh Kohli became Tinder’s Head of Marketing for IP and Events at the age of 24
Stars in the Making: How Raunaq Singh Kohli became Tinder’s Head of Marketing for IP and Events at the age of 24
Snapchat ad format helped Nykaa achieve 9X ROI and 30% hike in CTR
Snapchat ad format helped Nykaa achieve 9X ROI and 30% hike in CTR
Haier sees 35% brand growth this year; remains certain about becoming a billion-dollar company by 2020
Haier sees 35% brand growth this year; remains certain about becoming a billion-dollar company by 2020
Here's the story behind Puma’s empowering, unapologetic campaign, Propah Lady
Here's the story behind Puma’s empowering, unapologetic campaign, Propah Lady
Signify to make 80% of its revenue from sustainable products in 2020; will continue investing 55% of its marketing monnies on TV
Signify to make 80% of its revenue from sustainable products in 2020; will continue investing 55% of its marketing monnies on TV
YouTube won’t be mining data from content that is meant for kids anymore
YouTube won’t be mining data from content that is meant for kids anymore
Here is how Bacardi’s focus on content and event marketing is changing
Here is how Bacardi’s focus on content and event marketing is changing
With Veet’s venture into the Rs 5000 crore male-grooming industry, ‘the whole pie is poised to grow’: Pankaj Duhan
With Veet’s venture into the Rs 5000 crore male-grooming industry, ‘the whole pie is poised to grow’: Pankaj Duhan
Logicserve Digital dons new identity after seeing 102% CAGR in the last 5 years; hopes to become a ₹180 crore agency by March 2020
Logicserve Digital dons new identity after seeing 102% CAGR in the last 5 years; hopes to become a ₹180 crore agency by March 2020
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