Latest Stories from Karuna Sharma

Zomato is offering 25 lakh for a consumer-created ad after users said its ‘YouTube ads suck'
Zomato is offering 25 lakh for a consumer-created ad after users said its ‘YouTube ads suck'
Has working remotely led to a dearth of good IPL ads this year?
Has working remotely led to a dearth of good IPL ads this year?
Why Ayushmann Khurrana, the only Indian actor to feature on TIME’s 100 Most Influential People list, is also the blue-eyed boy for brands
Why Ayushmann Khurrana, the only Indian actor to feature on TIME’s 100 Most Influential People list, is also the blue-eyed boy for brands
Strategy behind Britannia Cheese’s 300% growth in online sales between April and August 2020
Strategy behind Britannia Cheese’s 300% growth in online sales between April and August 2020
Rapido shifts focus to logistics; sees 25% business recovery and aims for 1.5x growth next year over FY20
Rapido shifts focus to logistics; sees 25% business recovery and aims for 1.5x growth next year over FY20
This start-up tells us exactly why 'Our food is screwed' in its first-ever campaign
This start-up tells us exactly why 'Our food is screwed' in its first-ever campaign
Project Streedhan's latest ad wants to prove an important point, but has its over-beautified, sensual storytelling made it lose the plot?
Project Streedhan's latest ad wants to prove an important point, but has its over-beautified, sensual storytelling made it lose the plot?
Paytm ropes in Kokilaben to leverage on ‘Rasode Mein Kaun Tha’ trend, to spread an important message
Paytm ropes in Kokilaben to leverage on ‘Rasode Mein Kaun Tha’ trend, to spread an important message
Interview: Sophia the Robot wants to associate with brands that are socially responsible
Interview: Sophia the Robot wants to associate with brands that are socially responsible
As advertising lost another young life to work stress, are agencies still refusing to acknowledge that burn-out is a real issue in the industry?
As advertising lost another young life to work stress, are agencies still refusing to acknowledge that burn-out is a real issue in the industry?
Glow & Lovely has launched its new campaign, but why does it look and feel exactly like Fair & Lovely?
Glow & Lovely has launched its new campaign, but why does it look and feel exactly like Fair & Lovely?
Will PUBG’s ban have a ripple effect on in-game brand partnerships and AdEx?
Will PUBG’s ban have a ripple effect on in-game brand partnerships and AdEx?
Can Indian games fill the void that PUBG will leave behind? Experts tell us their thoughts
Can Indian games fill the void that PUBG will leave behind? Experts tell us their thoughts
Experts expect to see more advertisements around IPL this year than ever before
Experts expect to see more advertisements around IPL this year than ever before
If Biryani had a CV, Zomato shows what it would look like
If Biryani had a CV, Zomato shows what it would look like
This Indian agency is the first to update its insurance policy that includes same-sex couples and live-in partners
This Indian agency is the first to update its insurance policy that includes same-sex couples and live-in partners
Wakefit’s campaign captures the struggles of being a retail carpenter in an online world, where no one appreciates the artist behind the piece of art
Wakefit’s campaign captures the struggles of being a retail carpenter in an online world, where no one appreciates the artist behind the piece of art
Kurkure witnesses a jump in penetration and order frequency as in-home consumption rises
Kurkure witnesses a jump in penetration and order frequency as in-home consumption rises
How COVID-19 has pushed brands to alter their product packaging and put their environmental concerns on hold for now
How COVID-19 has pushed brands to alter their product packaging and put their environmental concerns on hold for now
Voot Select's latest original The Gone Game is a series shot remotely with phone, CCTV and video calls, here’s how they pull it off
Voot Select's latest original The Gone Game is a series shot remotely with phone, CCTV and video calls, here’s how they pull it off