Latest Stories from Karuna Sharma

Signify to make 80% of its revenue from sustainable products in 2020; will continue investing 55% of its marketing monnies on TV
Signify to make 80% of its revenue from sustainable products in 2020; will continue investing 55% of its marketing monnies on TV
YouTube won’t be mining data from content that is meant for kids anymore
YouTube won’t be mining data from content that is meant for kids anymore
Here is how Bacardi’s focus on content and event marketing is changing
Here is how Bacardi’s focus on content and event marketing is changing
With Veet’s venture into the Rs 5000 crore male-grooming industry, ‘the whole pie is poised to grow’: Pankaj Duhan
With Veet’s venture into the Rs 5000 crore male-grooming industry, ‘the whole pie is poised to grow’: Pankaj Duhan
Logicserve Digital dons new identity after seeing 102% CAGR in the last 5 years; hopes to become a ₹180 crore agency by March 2020
Logicserve Digital dons new identity after seeing 102% CAGR in the last 5 years; hopes to become a ₹180 crore agency by March 2020
Audiences are smart today and know exactly what they want, and they don't want in-your-face advertising: Bhuvan Bam
Audiences are smart today and know exactly what they want, and they don't want in-your-face advertising: Bhuvan Bam
How Spotify used its ‘3 Billion Playlists’ to stand out in the clutter: Case Study
How Spotify used its ‘3 Billion Playlists’ to stand out in the clutter: Case Study
How OkCupid Changed the Way Society Looks at Dating Millennials Across the World
How OkCupid Changed the Way Society Looks at Dating Millennials Across the World
Sabhyata to become a ₹200 Crore brand by the end of next financial year — aims to take the brand to 3 more countries
Sabhyata to become a ₹200 Crore brand by the end of next financial year — aims to take the brand to 3 more countries
How Pee Safe is aiming to become a ₹1,000 crore brand on the back of influencer marketing
How Pee Safe is aiming to become a ₹1,000 crore brand on the back of influencer marketing
Tourism Australia's aim to attract around 5,00,000 Indian visitors in 2020-21 could contribute AUD 2.5 billion to its economy
Tourism Australia's aim to attract around 5,00,000 Indian visitors in 2020-21 could contribute AUD 2.5 billion to its economy
How Bajaj Allianz Life Insurance is building its brand based on evolving millennial mindsets
How Bajaj Allianz Life Insurance is building its brand based on evolving millennial mindsets
CupShup aims to treble its revenue to ₹12 crore by end of FY19 - 20
CupShup aims to treble its revenue to ₹12 crore by end of FY19 - 20
Melorra aims to become a ₹160 crore brand by the end of FY20 despite the economic slowdown and higher gold prices
Melorra aims to become a ₹160 crore brand by the end of FY20 despite the economic slowdown and higher gold prices
How InShorts garnered a revenue run rate of $10 million on the back of its advertising model
How InShorts garnered a revenue run rate of $10 million on the back of its advertising model
Gaana’s Advertising Revenue Continues to See a Stable Growth of 100% YOY
Gaana’s Advertising Revenue Continues to See a Stable Growth of 100% YOY
Pepperfry Aspires to be a Billion Dollar Company by March 2021
Pepperfry Aspires to be a Billion Dollar Company by March 2021
We Don’t Want Monetization to Hurt our User’s Experience: Karam Malhotra, SHAREit
We Don’t Want Monetization to Hurt our User’s Experience: Karam Malhotra, SHAREit
How Keeping Music at the Heart of Bacardi’s Identity Helped it Create Strong Brand Recall
How Keeping Music at the Heart of Bacardi’s Identity Helped it Create Strong Brand Recall
WhatsApp is Launching Ads on its Platform But How Prepared are Indian Marketers?
WhatsApp is Launching Ads on its Platform But How Prepared are Indian Marketers?
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