scorecardYouTube set to go the Netflix way? Reports suggest streaming giant is set for online gaming foray
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YouTube set to go the Netflix way? Reports suggest streaming giant is set for online gaming foray

YouTube set to go the Netflix way? Reports suggest streaming giant is set for online gaming foray
Tech2 min read
  • YouTube is reportedly testing a new gaming platform called Playables.
  • Playables will allow users to play games directly on their personal devices without the need for additional installations.
  • YouTube is hoping to tap into the thriving game-streaming realm with Playables.
YouTube, the renowned video-sharing platform owned by Google, is reportedly exploring new avenues to diversify its offerings by enhancing its presence in the game-streaming domain and thus bolstering advertising revenue. As part of this endeavor, the company is said to be testing an innovative product called Playables.

According to a report by The Wall Street Journal, Google employees have received invitations to evaluate this gaming platform, which aims to introduce online video games to YouTube's extensive user base. While reminiscent of Stadia, there are further intriguing details to discover. Notably, Netflix made a similar foray with Netflix Games earlier this year.
Understanding Playables
Playables will enable users to directly engage in gaming experiences on their personal devices. By leveraging this technology, individuals can seamlessly play games without the need for additional installations. An email outlining the testing phase mentions Stack Bounce, an arcade-style game, among the titles available. To access these games, users will have the convenience of choosing between instant play on the YouTube website or through the dedicated YouTube mobile app, accessible on both iOS and Android platforms. This move positions YouTube to tap into the thriving game-streaming realm while providing its users with an immersive gaming experience.
YouTube may leverage Stadia's technology
YouTube's foray into gaming appears driven by a revitalization of advertising revenue. Through Playables, the platform aims to capitalize on the immense possibilities of the online gaming industry. Despite challenges faced by the sector, YouTube remains resolute, prioritizing gaming as a core aspect. Emphasizing a commitment to innovation, a company representative highlighted ongoing experimentation with novel functionalities. Notably, YouTube already draws a substantial audience of gamers who flock to witness live gaming competitions on the platform.

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