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2 mins read

UPI set to drive festive sales this year, electronics to be top choice again: Report

Driven by UPI-based transactions, about 81 per cent of consumers intend to shop online during this …

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2 mins read

Ad volumes on television during the unlock period has surpassed pre-Covid volumes by 12%: BARC & Nielsen report

FMCG continues to be the biggest spender but e-commerce and education is also increasing its ad spe…

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3 mins read

Hindi GECs attain an all-time-high viewership of 4 billion; grows by 26%: BARC & Nielsen Media

PM’s address on Lockdown extension garnered 4 billion viewing minutes -- the highest of the 4 addr…

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6 mins read

FMCG: The trends to watch out for in 2021

Experts are now optimistic that the FMCG industry will see an appreciable improvement this year

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11 mins read

Here's what experts think about ASCI’s new draft guidelines for influencer advertising

ASCI today released its draft guidelines to help consumers understand the difference between paid a…

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3 mins read

E-commerce sales for mobile phones that are above 15,000 have doubled up: Report

Here is how consumer buying behaviour has changed between December'19 and August'20.

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5 mins read

Advertising FCT increased by 13% in Week 1 of COVID-19 disruption: BARC-Nielsen Report

Lockdown address by PM Modi was the biggest news event ever.

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9 mins read

Influencer Marketing: Trends to watch out for in 2021

Here is what the future holds for influencer marketing industry

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2 mins read

Seeking nominations for the top executives leading the rise in free, ad-supported streaming TV in 2020

Ad-supported streaming-video companies are among the hottest media targets of 2020. We want your he…

Ashley Rodriguez   


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4 mins read

Mondelez eyes a bigger bite in the premium biscuit market as it launches a new variant, Oreo Double Stuf in India

Oreo launches a new variant in India, its third-biggest market, to increase its consumer base

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3 mins read

How Influencer Talent Management is evolving with time

Dharika Merchant, COO, WORD and Alchemy Group on how content creation and talent management is gett…

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6 mins read

As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?

VIVO ipl 2021 is just three days away and our country has surpassed 1 lakh mark in daily covid-19 c…

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3 mins read

Here’s why Spotify is your best connection to reach the new ‘omnishopper’

Being spoiled for choice, messaging to this new-age consumer has to feel authentic, tailor…

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2 mins read

The 'Game of Thrones' finale was HBO's most-watched episode of all time - even before counting piracy

An estimated 13.6 million viewers watched the 9 p.m. airing of the final episode of "Game of Throne…

Ashley Rodriguez   


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4 mins read

This festive season, Spotify can be a game-changer for brands with its Streaming Intelligence

Here’s a quick overview of why marketers should consider talking to their audience on Spotify, e…

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2 mins read

How 'Game of Thrones' viewership compares to TV's other most watched shows

Sunday's episode, "Winterfell," was pirated 54 million times in 24 hours, three times the size of H…

Travis Clark