Driven by UPI-based transactions, about 81 per cent of consumers intend to shop online during this …

FMCG continues to be the biggest spender but e-commerce and education is also increasing its ad spe…

The report suggests that consumers are ready to step out now.

PM’s address on Lockdown extension garnered 4 billion viewing minutes -- the highest of the 4 addr…

The FCT for South decreased by 4% during week 17.

Experts are now optimistic that the FMCG industry will see an appreciable improvement this year

ASCI today released its draft guidelines to help consumers understand the difference between paid a…

Here is how consumer buying behaviour has changed between December'19 and August'20.

The highest viewership for TV was recorded in week 13.

Lockdown address by PM Modi was the biggest news event ever.

Here is what the future holds for influencer marketing industry

Ad-supported streaming-video companies are among the hottest media targets of 2020. We want your he…

Oreo launches a new variant in India, its third-biggest market, to increase its consumer base

Dharika Merchant, COO, WORD and Alchemy Group on how content creation and talent management is gett…

VIVO ipl 2021 is just three days away and our country has surpassed 1 lakh mark in daily covid-19 c…

Myths Prevailing in Ad Fraud & Brand Safety

An estimated 13.6 million viewers watched the 9 p.m. airing of the final episode of "Game of Throne…

Sunday's episode, "Winterfell," was pirated 54 million times in 24 hours, three times the size of H…

Being spoiled for choice, messaging to this new-age consumer has to feel authentic, tailor…

Here’s a quick overview of why marketers should consider talking to their audience on Spotify, e…