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4 mins read

Men’s apparel brand Snitch sews all sharks together – Gives ‘King of Bling’ Anupam Mittal his own fashion line

Known as the ‘King of Bling’ on Shark Tank India for his spirited clothing choices, judge Anupam Mi…

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1 min read

Reliance Retail signs up Indian cricketer Hardik Pandya as brand ambassador for new athleisure brand Xlerate

Reliance Retail signs up Indian cricketer Hardik Pandya as brand ambassador for new athleisure bran…

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1 min read

Global sportswear brand Under Armour heads to India, brings on board former Adidas exec Tushar Goculdas

Global sportswear brand Under Armour is all set to make its official India entry to take on the exi…

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2 mins read

Inspiring seller stories: Celebrating Independence Day with seller stories that showcase the spirit of India

Flipkart, an e-commerce giant, and an Indian household name, is an embodiment of true patriotism. T…

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2 mins read

Puma will upcycle used apparel and shoes to reward people in rural areas for ‘good work’

Global apparel and shoe brand Puma has partnered with the NGO Goonj to upcycle apparel and footwear…

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7 mins read

With its latest campaign, Zivame aims to become India’s most preferred intimate wear brand

A majority of Zivame’s marketing spends for this campaign will be concentrated on digital mediums

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8 mins read

Festive Marketing: Brands are optimistic that improving consumer sentiments will help them bounce back and bring in profitability

With Ganesh Chaturthi around the corner, we speak to a few brands on how they are preparing for the…

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1 min read

Nike shuts down 35% of its Indian stores to cut losses

"As part of its strategy, Nike is reducing its number of partners in the country and will be workin…

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2 mins read

‘I used to run barefoot on river banks and today Puma is making shoes for me’ says ace sprinter Dutee Chand

India’s golden girl Dutee Chand has signed her first brand endorsement with global sportswear major…

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3 mins read

Aditya Birla Fashion will now sell Reebok products in 11 Asian countries — and it may reap benefits soon

As part of the agreement, Aditya Birla Fashion and Retail would get exclusive rights to distribu…

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4 mins read

Puma aims to fuel growth of the Rs 60 crore merchandise market in India through its partnership with Royal Challengers Bangalore

It is important for sports culture that India’s merchandise market grows: Puma’s Abhishek Ganguly

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7 mins read

Our business on e-commerce has almost doubled over the last 3-4 weeks: Abhishek Ganguly, PUMA India and Southeast Asia

Abhishek Ganguly, General Manager, PUMA India and Southeast Asia talks about how the brand is prepa…

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2 mins read

India Inc bats for women empowerment on International Mother’s Day

You don’t need a reason to snap a shot with your babies, but we’ll give you one. Upload a picture o…

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1 min read

Nike Seeks To Set Up Fully Owned India Unit

American sportswear firm Nike Inc has filed for setting up a wholly owned subsidiary in India to se…

Economic Times   


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2 mins read

Why e-commerce companies focus on fashion to become profitable

Amazon is already the largest seller of clothes online in the U.S. and is likely to achieve a marke…

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2 mins read

Denmark World Cup kit supplier mutes jerseys in protest of Qatar's human rights record

"We don't wish to be visible during a tournament that has cost thousands of people their lives," th…

Meredith Cash   


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2 mins read

adidas signs an endorsement contract with Indian footballer Sandesh Jhingan to inspire young football players

With the partnership, the brand aims to inspire the youth and work towards building football from t…

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5 mins read

Birla has the best wedding suits stacked up and he wants them displayed on your phone

The company has said that the new entity will build “a portfolio of distinct, new-age, digital b…