Virender Sehwag on future of sportswear category and journey of his athleisure brand VS by Sehwag

Known as the ‘King of Bling’ on Shark Tank India for his spirited clothing choices, judge Anupam Mi…

Reliance Retail signs up Indian cricketer Hardik Pandya as brand ambassador for new athleisure bran…

Global sportswear brand Under Armour is all set to make its official India entry to take on the exi…

Global apparel and shoe brand Puma has partnered with the NGO Goonj to upcycle apparel and footwear…

Flipkart, an e-commerce giant, and an Indian household name, is an embodiment of true patriotism. T…

A majority of Zivame’s marketing spends for this campaign will be concentrated on digital mediums

How Skechers is working towards becoming one of the largest footwear brands in India

With Ganesh Chaturthi around the corner, we speak to a few brands on how they are preparing for the…

"As part of its strategy, Nike is reducing its number of partners in the country and will be workin…

India’s golden girl Dutee Chand has signed her first brand endorsement with global sportswear major…

As part of the agreement, Aditya Birla Fashion and Retail would get exclusive rights to distribu…

It is important for sports culture that India’s merchandise market grows: Puma’s Abhishek Ganguly

Abhishek Ganguly, General Manager, PUMA India and Southeast Asia talks about how the brand is prepa…

You don’t need a reason to snap a shot with your babies, but we’ll give you one. Upload a picture o…

American sportswear firm Nike Inc has filed for setting up a wholly owned subsidiary in India to se…

Amazon is already the largest seller of clothes online in the U.S. and is likely to achieve a marke…

"We don't wish to be visible during a tournament that has cost thousands of people their lives," th…

With the partnership, the brand aims to inspire the youth and work towards building football from t…

The company has said that the new entity will build “a portfolio of distinct, new-age, digital b…