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4 mins read

Television ad volumes dropped by 3.6% in 2019, share of Top 10 advertisers grew by 3.8%: BARC India

BARC India released the second edition of its What India Watched report for 2019

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2 mins read

The Ramayan re-telecast garnered the highest-ever rating for a Hindi GEC show since 2015: BARC-Nielsen report

The report talk about the impact of the Covid-19 outbreak on Television consumption and smartphone …

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2 mins read

TV viewership in India grew by 9% in 2020: BARC

Top 10 advertising sectors contributed 80% to total Ad Volumes in 2020

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1 min read

​ World Cup 2019 has managed to break the undivided Indian family across various screens

Sun TV also witnessed an increase in its viewership for the second month in a row though by …

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2 mins read

TV sports viewing will 'go from bad to abysmal' in the coming months, but analysts say NBCUniversal and Fox are best poised to weather the coronavirus

"With the NBA, NHL and MLB suspending their seasons and the NCAA cancelling March Madness, trends i…

Lauren Johnson   


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3 mins read

Leaked document: Top ad agency predicts that cancelled NBA and NCAA events will cost TV networks up to 25% drops in viewership

WarnerMedia-owned TBS and truTV and CBS planned to air NCAA games while ESPN, ABC and WarnerMedia's…

Lauren Johnson   


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2 mins read

TV viewership soars to record levels amid virus lockdown

However, data grabbed from smartphones showed a huge slump in all the e-commerce activities conduc…

PTI   


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4 mins read

Michelle Mark   


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2 mins read

TV viewership data provided by BARC will now exclude forced views by Landing Pages

Broadcast Audience Research Council India has launched an algorithm to exclude Landing Pages.

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2 mins read

Hansa Research files a suit against Republic TV for using its report without consent

The suit is filed against Republic TV for using Hansa Research's name with no permission

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2 mins read

Hero ISL’s viewership for the first 8 matches has grown by 16% in comparison to last year

Hero ISL 2020-21 is being live broadcast in 83 countries across TV and digital platforms

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2 mins read

Netflix beat out the TV giants to have the most popular show of 2016, according to a research company

2016 was a year when the industry struggled to define a show's popularity. The continued rise of st…

Nathan McAlone   


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2 mins read

India's new broadcast rules are choking smaller TV channels – and networks even bigger

Ever since the Telecom Regulatory Authority of India brought out its new tariff regime, the Indian …

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3 mins read

Hindi GECs attain an all-time-high viewership of 4 billion; grows by 26%: BARC & Nielsen Media

PM’s address on Lockdown extension garnered 4 billion viewing minutes -- the highest of the 4 addr…