Amazon launches ad-supported Prime Lite membership in India – here’s everything you need to know

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Amazon launches ad-supported Prime Lite membership in India – here’s everything you need to know
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  • Amazon has launched the Prime Lite membership, offering users an affordable subscription option.
  • The Prime Lite membership is priced at ₹999 per year, compared to Prime’s ₹1,499 a year.
  • Here’s everything you need to know about the new Amazon Prime Lite membership.
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E-commerce giant Amazon has started rolling out the Prime Lite subscription in India. It’s a cheaper version of its Prime membership and offers reduced benefits while still providing free deliveries to subscribers.

Amazon has been testing an affordable Prime membership for some time now and has finally launched it in the country. In this post we look at the price of the Prime Lite membership and the benefits offered by it.

Amazon Prime Lite pricing



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The Amazon Prime Lite membership has been priced at ₹999 per year, compared to ₹1,499 charged for Prime. However, unlike Prime, Prime Lite does not offer monthly and quarterly membership options at present.

Amazon Prime Lite benefits



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Delivery benefits



The Amazon Prime Lite offers benefits such as free two-day delivery and standard delivery. It does not provide free one-day delivery and same-day delivery offered in the regular Prime membership.

Similarly, the cost for morning delivery has been increased to ₹175 for Prime Lite subscribers, up from ₹50 for Prime users.

Amazon Prime Video



Amazon Prime Lite members will get access to the company’s popular Prime Video platform. However, Amazon has put some restrictions on this as well.

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While Prime Lite members will be able to stream the same content as Prime users, the quality will be limited to HD, compared to 4K offered to Prime users. Additionally, Prime Lite users will be able to stream content on only two devices at once, while no restriction is applicable to Prime users.

Advertisements in Prime Video



The biggest drawback of the Prime Lite subscription is that movies, TV shows and live sports will have advertisements. With this, Amazon is following in the footsteps of Netflix in launching an ad-supported tier.

At the end of the day, you will have to decide if a saving of ₹500 is worth watching advertisements in between your favourite movies and shows.

Amazon Music, Prime Gaming, Prime Reading and more



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Amazon Prime Lite membership also misses out on Amazon Music and Prime Reading. The company has also not offered the recently launched Prime Gaming service for its lower-tier membership.

Prime Lite subscribers will also not get the no-cost EMI option offered as part of the “Prime Advantage” on smartphones. Similarly, the 6-month free screen replacement offered by Acko will also not be available for Prime Lite subscribers.

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