Twitter Blue launched in India – pricing, what it offers, and should you subscribe?

• Twitter has launched the Blue subscription service in India, Indonesia, and Brazil.
• The company has revealed the Indian pricing, announcing monthly and annual plans.
• Here’s everything you need to know about Twitter Blue subscription.

Elon Musk-led Twitter has announced the launch of Twitter Blue in India, the company’s subscription service that offers additional benefits to users compared to regular users.

Musk has been aggressively pushing the subscription service, which is now available in 15 countries. The SpaceX founder has been using the ‘Blue tick’ as the biggest selling point of the subscription.

In its latest expansion phase, Twitter Blue has been launched in India, Indonesia, and Brazil. Here’s everything you need to know about the subscription service from Twitter.

Twitter Blue price in India

Twitter Blue has been priced at ₹650 ($7.8) per month for users paying through the web and ₹900 ($10.9) per month for users paying through Android and iOS devices. This is close to the US pricing at $8 for the web and $11 for Android and iOS devices.

The company has also launched an annual subscription, which is available only on the web and costs ₹6,800, which is ₹567 per month.

Twitter Blue features

The highlight of Twitter Blue is the ‘blue tick’ that it offers, showing other users that the profile is verified. Twitter has said that Blue subscribers who have verified phone numbers will get a blue checkmark after approval from the company.

The subscription also allows users access to the edit button, which allows them to edit tweets up to five times within 30 minutes of posting the tweet.

In addition, users can also post longer videos, customize the app icon, set NFTs (non-fungible tokens) as their profile picture, and more.

The company is also working on features such as reduced ads, wherein Twitter Blue subscribers will see 50% of the ads compared to normal users. Another feature in the works will push Twitter Blue subscribers to the top of replies, mentions, and search.

Should you buy Twitter Blue?

Twitter Blue is a premium service that has not been regionally priced. If you are an individual, it makes little sense to subscribe to the service unless you have been waiting for features such as the edit button and the ability to post longer videos.

Businesses will benefit from getting verified on the platform, and the upcoming feature that puts the premium user’s tweets on top of replies, mentions, and the search will increase their visibility, helping them reach a larger audience.

For some reason, despite paying such a premium price, Blue subscribers will have to see advertisements while scrolling through the feed, which may be a big issue for many users.

If you are someone who always cherishes a blue checkmark next to your name, you need to consider if you are willing to pay the hefty price.

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