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Most effective ways to market to GenZ in 2020
Experts discuss the new ways of appealing to GenZ
Swiggy lets you recreate your favourite food memory through Instagram AR filters
Swiggy allows you to teleport yourself into your favourite restaurant through Instagram AR filters.
Pragati Rana, AVP, Strategy, Dentsu Webchutney on representation of women in ads
We speak to the top women leaders of the advertising industry such as Kinetic’s Rachana Lokhande, T…
Women Leaders of the advertising and media industry talk about gender politics, glass ceiling and pay gap
We speak to the women leaders of the advertising industry such as Kinetic’s Rachana Lokhande, The V…
ASUS gets thousands of users to blink to reveal its latest Dual-Screen Laptop
mCanvas, the experiential storytelling ad platform for small screens, and Dentsu Webchutney, co-cre…
Cannes Lions 2021: India secures 26 shortlists in Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions
The total number of campaigns shortlisted from India today stands at 48
Storyline: Where master storytellers tell us what goes behind crafting engaging stories that stand the test of time
Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …
Cannes Lions 2021: India brings home a Gold, four Silver Lions and three Bronze Lions on Day 2
Here are the winners of Cannes Lions 2021 on Day 2 from India
Emily in Paris: Things that the series got right and wrong about working in advertising
Indian Advertising folks discuss the representation of agency life in Emily in Paris
From CRED’s Indiranagar ka Gunda to Cadbury’s reimagined Kuch Khaas Hai, here are a few campaigns that stood out in 2021
A trip down memory lane: Campaigns that stood out in 2021
Dentsu APAC’s Data Sciences Division launches GPT-3 powered Content Creation Engine
The tool uses AI & ML to predict how audiences will engage and react to any creative message in rea…
Dentsu India consolidates eight agencies under dentsu Creative, brings digital and PR capabilities together; Amit Wadhwa to lead the new structure as CEO
A lot has changed at Dentsu India in the last few months
COVID strain and its impact on mental health: How ad agencies are helping employees cope with anxiety and burnout
A lot of agencies have upgraded their policies to help their employees
Work-life integration and the future of the agency floor
How can advertising prepare for the changing work economy? Gautam Reghunath, Executive Vice Preside…
HUL & Star India declared joint winners as Effie India Client of the Year; McCann Worldwide and Ogilvy Group take home Effie India Agency of the Year
HUL and Star grabbed the top spot with seven and eight metals respectively, with 58 points each, wh…
Facebook will continue to build trust with our users and build value around each of our apps: Avinash Pant
According to Socialbakers, there are over 320 million Facebook users in India alone
We don’t merely want to be our client’s communication, digital or brand partner, we want to be their business partner: Abhik Santara, ^ a t o m
The agency is currently present in Mumbai, Gurgaon and Bangalore
Instagram to show ads on IGTV, experts tell us what it could mean for influencers
Instagram to let influencers earn from ads on IGTV content and experts share how it could impact th…