Top winners of Effies 2020
HUL and Star grabbed the top spot with seven and eight metals respectively, with 58 points each, whereas Reckitt Bencki...
Jan 12, 2020, 19:31 IST
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HUL & Star India declared joint winners as Effie India Client of the Year; McCann Worldwide and Ogilvy Group take home Effie India Agency of the Year
Jan 12, 2020, 19:31 IST
HUL and Star grabbed the top spot with seven and eight metals respectively, with 58 points each, whereas Reckitt Bencki...
- HUL and Star India grab the top spot as Effie India Client of the Year with 58 points each followed by Reckitt Benckiser with 40 points.
- Ogilvy Group and McCann Worldwide named Agency of the Year with 206 points.
HUL and Star grabbed the top spot with seven and eight metals respectively, with 58 points each, whereas Reckitt Benckiser grabbed six metals with 40 points.
The coveted Grand Effie was won by the EightyTwo Point Five Communications for Bisleri Packaged Drinking Water – 'Samajhdar Jante hai.'
Ogilvy made an appearance as the Winner of the Year at Effies after 2014. McCann Worldwide, on the other hand, marks a hattrick by winning the award for the third year in a row. DDB Mudra grabbed the third spot with 121 points.
Speaking about what makes Effies so coveted in the industry, Partho Dasgupta, President of The Advertising Club said, “I would first like to congratulate all the winners of the awards. Winning an EFFIE has always been a matter of great pride for every marketer and each of the winners are truly deserving of this recognition. EFFIE India Awards 2020 continues to be the highest honor in innovation and effectiveness and with this award we continue to be committed towards recognizing and rewarding thought leadership showcased by brands and advertisers.”
Elaborating on the awards, Mitrajit Bhattacharya, Chairperson, Effies said, “Like every year, this year too, we saw some of the best and game-changing work being entered for the awards. The superior quality of work has led to marquee award categories like Client of the Year and the Agency of the Year for the first time in the history of the EFFIE’s being won by not one but two winners each.” He further added, “We are sure that the continuous evolution of the awards to reflect the changing media landscape by adding new and relevant categories will ensure that the awards continue to stay relevant and highly coveted."
Here are the top 10 winners:
| SR. NO. | AGENCY NAME | GRAND EFFIE(12 Pts.) {No. of Metals) | GOLD(8 Pts.) {No. of Metals) | SILVER(6 Pts.) {No. of Metals) | BRONZE(4 Pts.) {No. of Metals) | FINALIST(2 Pts.) | LEAD 2 / CONTRIBUTING 1,2,3,4 (Actual Points) | TOTALPOINTS |
| 1 | McCann Worldgroup India | 3 | 6 | 14 | 45 | 206 | ||
| 1 | Ogilvy Group | 2 | 8 | 9 | 53 | 206 | ||
| 2 | DDB Mudra Group | 6 | 5 | 19 | 27 | 121 | ||
| 3 | The Leo Group | 3 | 5 | 30 | 7 | 105 | ||
| 4 | Wunderman Thompson Group | 1 | 5 | 3 | 14 | 1 | 79 | |
| 5 | Dentsu Webchutney Private Limited | 5 | 3 | 1 | 2 | 46 | ||
| 6 | Hotstar Creative Communications Team | 1 | 1 | 1 | 9 | 23 | ||
| 7 | GREY | 1 | 1 | 6 | 22 | |||
| 8 | HAVAS WORLDWIDE INDIA PVT. LTD. | 1 | 2 | 20 | ||||
| 9 | Hindustan Unilever Limited | 1 | 1 | 1 | 1 | 20 | ||
| 10 | Cheil India Private Limited | 1 | 1 | 2 | 16 |
| Effie India Client of the Year - TOP 10 | |||||||
| SR. NO. | CLIENT NAME | GRAND EFFIE(12 Pts.) {No. of Metals) | GOLD(8 Pts.) {No. of Metals) | SILVER(6 Pts.) {No. of Metals) | BRONZE(4 Pts.) {No. of Metals) | FINALIST(2 Pts.) | TOTALPOINTS |
| 1 | Hindustan Unilever Limited | 1 | 3 | 3 | 10 | 58 | |
| 1 | Star India Pvt. Ltd. | 1 | 4 | 3 | 7 | 58 | |
| 2 | Reckitt Benckiser India Pvt. Ltd. | 2 | 2 | 2 | 2 | 40 | |
| 3 | Mondelez India Foods Pvt. Ltd. | 2 | 12 | 36 | |||
| 4 | NESTLÉ INDIA LIMITED | 1 | 1 | 9 | 28 | ||
| 5 | Bajaj Auto Ltd. | 3 | 7 | 26 | |||
| 6 | BILL & MELINDA GATES FOUNDATION | 1 | 2 | 3 | 22 | ||
| 7 | Coca-Cola India Pvt. Ltd. | 2 | 5 | 22 | |||
| 8 | Dabur India Limited | 1 | 2 | 4 | 22 | ||
| 9 | ITC Limited | 2 | 5 | 22 | |||
| 10 | Johnson & Johnson Private Limited | 1 | 3 | 2 | 22 |
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