Data Sciences Divisionlaunches Generative Pre-trained Transformer version 3.
- The GPT-3 powered Creative Engine will be merged with dentsu international’s marquee data-driven marketing engine – the
dentsu Marketing Cloud.
Generative Pre-trained Transformer version 3 (GPT-3 or GPT 3) by OpenAI is, by far, the most powerful language model in history. GPT-3 with performance data can put the power of artificial intelligence-led copy-creation in the hands of every Creative across dentsu.
Commenting on the product,
Available in 15 languages and applicable globally, the product is very easy to use. The GPT-3 powered Creative Engine will be merged with dentsu international’s marquee data-driven marketing engine – the dentsu Marketing Cloud. Users simply feed the engine with a seed social media caption, theme or topic and the engine generates several iterations of the best predicted performing caption(s) or post copy within a few seconds. The underlying intelligence of the tool can apply quantitative analysis to both pre and post-live-testing cycles and uses AI & ML to predict how audiences will engage and react to any creative message in real-time.
“AI & ML allow for the intelligent processing of information to deliver better efficiencies. With Neuro-linguistic Programming and deep learning coming to the forefront of data-driven creative messaging, enabled by GPT-3 and its applications, the link between effective creative messaging and content generation at scale is entering its golden era. The use of this new technology within our creative product is testament to Intelligence Augmentation at the driving seat of creative innovation and yielding better outcomes for clients and marketing practitioners the world over,” added Gautam Mehra, CEO, dentsu Programmatic & Chief Data Officer, dentsu Asia Pacific.