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Cannes Lions 2021: India secures 26 shortlists in Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions
Cannes Lions
The total number of campaigns shortlisted from India today stands at 48
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Cannes Lions 2021: India secures 26 shortlists in Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions

The total number of campaigns shortlisted from India today stands at 48
  • India secured a total of 26 shortlists in Creative Data, Creative Strategy, Social & Influencer, PR and Direct Lions categories.
  • The total number of campaigns shortlisted from India today stands at 48.
The most awaited advertising carnival, Cannes Lions, is finally here after a year’s gap. After seeing a total of 22 shortlists in the Design, Outdoor, Print & Publishing, Health & Wellness and Media categories, India has secured another 26 entries today across Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions categories.

The festival is now live and the jury will shortly announce Lions Health Awards from Cannes; including the Pharma Lions, Health & Wellness Lions, the UN Foundation Lions Health Grand Prix for Good, the Healthcare Agency of the Festival and the Healthcare Network of the Festival. Plus, we have the Print & Publishing Lions, Design Lions and Outdoor Lions, and the Young Lions Print and Design Awards today.

Here are the shortlists:

Creative Data Lions:

  1. Data-driven targeting - Ogilvy India for Mondelez International’s #NotJustACadburyAd
Creative Strategy:

  1. Ogilvy India for Dove’s #StopTheBeauty Test - Other FMCG
  2. Ogilvy India for Dove’s #StopTheBeauty Test - Challenges and Breakthrough (Corporate Purpose & Social Responsibility)
  3. Dentsu Webchutney for the 8-Bit Journo - Media/Entertainment
  4. Dentsu Webchutney for the 8-Bit Journo - Creative Strategy Challenges and Breakthrough (Market Disruptions),
  5. Dentsu Webchutney for the 8-Bit Journo - Partnerships & Perspectives (Brave Brands),
  6. Dentsu Webchutney for the 8-Bit Journo- Excellence in Creative Strategy (Products/Services)
  7. DDB Mudra for Stayfree’s Project Free Period - Insights and Research (Audience Insight),
  8. DDB Mudra for Stayfree’s Project Free Period - Partnerships & Perspectives (Brave Brands),
  9. DDB Mudra for Stayfree’s Project Free Period - Challenges and Breakthrough (Corporate Purpose & Social Responsibility)
  10. Lowe Lintas India for H For Handwashing - Challenges and Breakthrough (Corporate Purpose & Social Responsibility)
  11. Leo Burnett India for Fortis’ Honor The Donor - Challenges and Breakthrough (Corporate Purpose & Social Responsibility)
  12. Ariel Share the Load for Equal Sleep Case Study, Partnerships & Perspectives (Collaboration)
Social and Influencer Lions:

  1. Dove#Stopthebeautytest Ogilvy India, Cultural Insight
PR:

  1. The Punishing Signal, Mumbai Police Service, FCB Interface Mumbai, Not-for-profit / Charity / Government
  2. Hackwashing, Hindustan Unilever, Lifebuoy, Geometry Encompass, Mumbai, Use Of Events And Stunt
  3. Eatqual, Mcdonald's, DDB Mudra, Mumbai Corporate Image, Communication & Reputation Management
  4. Hackwashing, Hindustan Unilever, Lifebuoy, Geometry Encompass, Mumbai Social Behaviour
Direct:

  1. The 8-bit Journo, Vice Media, News Service, Dentsu Webchutney, Mumbai Media & Entertainment
  2. The Punishing Signal, Mumbai Police, Service, FCB Interface, Mumbai, Not-for-profit / Charity / Government
  3. Hackwashing, Hindustan Unilever, Lifebuoy, Geometry Encompass Mumbai, Use Of Ambient Media: Small Scale
  4. Out And Proud Classified, The Times Of India, Newspaper, FCBUlka Delhi, Use Of Print / Outdoor
  5. The 8-bit Journo, Vice Media, News Service, Dentsu Webchutney, Mumbai, Real-time Response
  6. Out And Proud Classified, The Times Of India, Newspaper, FCBUlka, Delhi, Co-creation & User Generated Content
  7. The Punishing Signal, Mumbai Police, Service, FCB Interface, Mumbai, Cultural Insight
  8. The 8-bit Journo, Vice Media, News Service, Dentsu Webchutney, Mumbai, Market Disruption