Cannes Lions 2021: India secures 26 shortlists in Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions

• India secured a total of 26 shortlists in Creative Data, Creative Strategy, Social & Influencer, PR and Direct Lions categories.
• The total number of campaigns shortlisted from India today stands at 48.

The most awaited advertising carnival, Cannes Lions, is finally here after a year’s gap. After seeing a total of 22 shortlists in the Design, Outdoor, Print & Publishing, Health & Wellness and Media categories, India has secured another 26 entries today across Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions categories.

The festival is now live and the jury will shortly announce Lions Health Awards from Cannes; including the Pharma Lions, Health & Wellness Lions, the UN Foundation Lions Health Grand Prix for Good, the Healthcare Agency of the Festival and the Healthcare Network of the Festival. Plus, we have the Print & Publishing Lions, Design Lions and Outdoor Lions, and the Young Lions Print and Design Awards today.

Here are the shortlists:

Creative Data Lions:

1. Data-driven targeting - Ogilvy India for Mondelez International’s #NotJustACadburyAd

Creative Strategy:

1. Ogilvy India for Dove’s #StopTheBeauty Test - Other FMCG
2. Ogilvy India for Dove’s #StopTheBeauty Test - Challenges and Breakthrough (Corporate Purpose & Social Responsibility)
3. Dentsu Webchutney for the 8-Bit Journo - Media/Entertainment
4. Dentsu Webchutney for the 8-Bit Journo - Creative Strategy Challenges and Breakthrough (Market Disruptions),
5. Dentsu Webchutney for the 8-Bit Journo - Partnerships & Perspectives (Brave Brands),
6. Dentsu Webchutney for the 8-Bit Journo- Excellence in Creative Strategy (Products/Services)
7. DDB Mudra for Stayfree’s Project Free Period - Insights and Research (Audience Insight),
8. DDB Mudra for Stayfree’s Project Free Period - Partnerships & Perspectives (Brave Brands),
9. DDB Mudra for Stayfree’s Project Free Period - Challenges and Breakthrough (Corporate Purpose & Social Responsibility)
10. Lowe Lintas India for H For Handwashing - Challenges and Breakthrough (Corporate Purpose & Social Responsibility)
11. Leo Burnett India for Fortis’ Honor The Donor - Challenges and Breakthrough (Corporate Purpose & Social Responsibility)
12. Ariel Share the Load for Equal Sleep Case Study, Partnerships & Perspectives (Collaboration)

Social and Influencer Lions:

1. Dove#Stopthebeautytest Ogilvy India, Cultural Insight

PR:

1. The Punishing Signal, Mumbai Police Service, FCB Interface Mumbai, Not-for-profit / Charity / Government
2. Hackwashing, Hindustan Unilever, Lifebuoy, Geometry Encompass, Mumbai, Use Of Events And Stunt
3. Eatqual, Mcdonald's, DDB Mudra, Mumbai Corporate Image, Communication & Reputation Management
4. Hackwashing, Hindustan Unilever, Lifebuoy, Geometry Encompass, Mumbai Social Behaviour

Direct:

1. The 8-bit Journo, Vice Media, News Service, Dentsu Webchutney, Mumbai Media & Entertainment
2. The Punishing Signal, Mumbai Police, Service, FCB Interface, Mumbai, Not-for-profit / Charity / Government
3. Hackwashing, Hindustan Unilever, Lifebuoy, Geometry Encompass Mumbai, Use Of Ambient Media: Small Scale
4. Out And Proud Classified, The Times Of India, Newspaper, FCBUlka Delhi, Use Of Print / Outdoor
5. The 8-bit Journo, Vice Media, News Service, Dentsu Webchutney, Mumbai, Real-time Response
6. Out And Proud Classified, The Times Of India, Newspaper, FCBUlka, Delhi, Co-creation & User Generated Content
7. The Punishing Signal, Mumbai Police, Service, FCB Interface, Mumbai, Cultural Insight
8. The 8-bit Journo, Vice Media, News Service, Dentsu Webchutney, Mumbai, Market Disruption