- Advertising and Media Insider catches up with Advertising folks to take a closer look at one of the most talked-about Netflix series of this year so far,
Emily in Paris. Varun Duggirala, Co-founder of The Glitch, Podcaster and Entrepreneur, Henna Pande, VP - North, Kinnect and Binaifer Dulani, Creative Director, Dentsu Webchutney had some interesting thoughts on how the series portrayed agency life.
However, this original Netflix series has polarized viewers since its debut on the platform. Its recently released season two has gathered flak for its stereotypical representation of Parisian culture and unrealistic portrayal of how easy, glamourous a marketing job can be. At the same time, it did get a few things right. The protagonist Emily, played by
We caught up with Varun Duggirala, Co-founder of The Glitch, Podcaster and Entrepreneur, Henna Pande, VP - North, Kinnect and Binaifer Dulani, Creative Director, Dentsu Webchutney to discuss a few things that Emily in Paris got right about marketing and a few things that they should do away with in season 3.
3 things that we at Advertising and Media and creative folks liked:
- Advertising can be sexist but you shouldn’t be afraid to voice your opinions
2. Last-minute arrangements
When you work in advertising, there’s always one important person that you would miss to call before your final day of shoot and have to scroll through your contacts, beg a few people to make arrangements at the eleventh hour. In Emily in Paris, they forget to call for a DJ and Emily’s friend Mindy comes to her rescue.
3. Connections are everything!
The series portrays advertising and marketing as a job where you don’t have control over what your day is going to look like -- it highly depends on external factors and everyday events. Social media trends can influence your idea and overall work.
While advertising is not just for extroverts, it is definitely easier for extroverts such as Emily to quickly find the right people for the job and execute her idea without missing the trend.
Few things we didn’t like:
1. You don’t become an influencer in a day
Emily turns to Instagram to cure her boredom and randomly posts a selfie with the hashtag ‘room with a view’ -- a hashtag that no one follows but her Instagram just cannot stop buzzing. She rises to fame on Instagram after sharing a few stories, not even posts or reels. She starts with 50 followers and rises to thousands in a week. With this, Emily in Paris trivializes influencer marketing and content creation. You don’t become an influencer with a single croissant photo, only if it were that easy.
2. There’s no formula to go viral
Unless you are a Kardashian, a picture of your dress won’t attract 177k likes in a few hours and especially not with a hashtag that no one looks up.
3. No human can churn out ideas every minute
In real life, every creative faces self-doubt and within all of the chaos, they find one ‘aha’ moment. These moments of genius are scarce. However, Emily is brimming with ideas, even when it is not her account.