+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Apple is trying to destroy the Nintendo Wii

Sep 9, 2015, 23:56 IST

Apple

Advertisement

Apple unveiled its revamped Apple TV on Wednesday, and it came with a greater focus on gaming. But this gaming didn't seem as radical as it seemed - familiar.

That's because Apple TV's new gaming functionality seems to take square aim at the embattled Nintendo Wii.

One of the games Apple debuted, an exclusive from "Rock Band" creator Harmonix, feels like a mix of "Rock Band" and "Wii Sports" - with cutesy monsters thrown in. As the demonstrator swung the new Apple TV remote back and forth, it was hard not to imagine that he was repeatedly smacking the head of Nintendo.

With its new focus on gaming, Apple is clearly taking aim at the market of casual and family gamers that were so drawn to the Nintendo Wii when it was first introduced.

Advertisement

"Kabam" indeed.

Apple/Screenshot

NOW WATCH: Stop making the biggest mistake when it comes to texting etiquette

Please enable Javascript to watch this video
You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article