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TikTok creators are surprised to see their own videos displayed alongside Doja Cat's 'Planet Her' album on Spotify

Aug 21, 2021, 03:22 IST
Insider
Doja Cat's third studio album "Planet Her" was released on June 25, 2021. RCA Records
  • Doja Cat released her album "Planet Her" in June, and many of its songs have gone viral on TikTok.
  • The album's Spotify Canvas covers - short loops that accompany songs - are TikTok videos.
  • Creators have posted videos reacting to Doja Cat featuring their videos on Spotify.
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Doja Cat is using Spotify's Canvas covers - the videos that play instead of album art on some songs on the platform - to pay homage to TikTok trends and creators who have made content around her album "Planet Her."

Spotify's Canvas feature allows artists to set a short loop as a replacement cover image in the app. Some artists use it to showcase snippets of music videos or animations; others, like Doja Cat, have directly showcased TikTok creators who have participated in trends set to their songs. According to Spotify, users are 5% more likely to continue listening to a song with a Canvas visual.

Doja Cat's latest album "Planet Her," which was released on June 25, features Canvas videos culled directly from TikTok that showcase the trends her music has spawned on the app.

The videos associated with each song on Spotify appear to occasionally change, and some feature compilations of different videos following the same choreography trends.

Others feature individual creators. The Canvas video for "Get Into It (Yuh)," for example, occasionally features veterinarian Dr. Hunter Finn (@dr.hunterfinn) dancing to the song (with choreography created by @davidvooo) and highlighting signs that pets may have anal gland issues, as Polygon reported.

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"I didn't want this many people seeing me dancing, but it's OK," Finn told Polygon, saying that he was "honored' to have been recognized by Doja Cat.

While Insider could not verify when the album's Canvases began to display TikToks, creators have recently started posting reactions to being featured on Spotify.

"Such an honor OMG," TikToker @aishuadd, who frequently posts Bharatanatyam (a form of Indian classical dance) dance videos on the app, wrote in the caption of a video reacting to her viral dance cover of "Woman" being the Spotify Canvas cover for the song.

"Love your Choreo so much @__hxrini," she wrote, tagging the creator who created the choreography.

Another creator, @graysonsprojects, posted a video reacting to her viral attempt at the "Need to Know" TikTok challenge being the cover on Spotify. The challenge involves a series of smooth camera movements that highlight different facial angles, as well as lip-syncing. Many on TikTok, including @graysonsprojects, have remarked on the difficulty of the challenge.

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"DOJA???" @graysonsprojects on-screen caption reads.

TikTok user @babydaiz also reacted to his viral video being the Canvas cover for Doja Cat's song "Ain't Sh-t." The original viral video, posted on July 9, is a point-of-view video that uses lyrics from the song.

"AYOO SOMEBODY TELL ME WHATS GOIN ON??" he wrote in the caption of the post.

There's precedent for artists setting popular TikTok videos associated with their songs. The Canvas cover for Bebe Rexha's "I'm Gonna Show You Crazy" is a 2019 TikTok duet featuring Rexha and TikTok user @ava_leeigh in full "The Shining" cosplay.

Doja Cat has also recognized the creators of trends associated with her songs in the past: she featured Haley Sharpe (@yodelinghaley), the TikToker who created the viral "Say So" dance challenge, in her music video for the song.

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Doja Cat did not immediately respond to Insider's request for comment.

Read more stories from Insider's Digital Culture desk.

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