YouTuber and chocolate entrepreneur MrBeast asked fans to tidy his products on grocery store shelves for a chance to win $5,000

• MrBeast asked his fans to tidy his chocolate brand Feastables on grocery store shelves.
• The YouTuber offered a $5,000 cash prize draw to those who shared proof they had done so.

The world's biggest YouTuber, MrBeast, has received a mixed response after asking his followers to tidy up grocery store shelves if they see his products are in disarray.

On March 3, MrBeast, whose real name is Jimmy Donaldson, posted a tweet to his 18.8 million followers which read, "I need your help!" The YouTuber, who has 136 million subscribers on his main channel, asked his viewers to "clean up the presentation" of his chocolate brand Feastables in stores, telling fans that if they could make it look better it would would make him "very happy."

The tweet, which was liked 112,000 times, added he was "building a team to do this routinely" but needed some "help in the short term."

Alongside the tweet, Donaldson shared two images: one showed three flavors of his chocolate brand messily piled on what appeared to be a grocery store shelf, and one showed the chocolates had been neatly lined up.

MrBeast's brand offered a chance to win $5,000 to followers who tidied up stock

On the same day, the official Feastables Twitter account replied to the tweet saying the shelf-clearing would become a contest. They linked to a website page saying that each month fans could be entered to win $5,000 if they cleaned up a Feastables display, and took a "shelfie" with a before and after photo as evidence.

Further instructions asked that fans neatly organize the boxes containing the chocolate, and if there were none on the shelf to "find an employee and ask them to check to see if there is product in the back room and ask them to bring them out so you can put it on the shelf to match the tags."

The tweet received over 9,000 comments, with multiple followers tagging Donaldson with images of store sections they said they had cleaned on his behalf.

The idea also attracted criticism on social media

Despite many people partaking in the competition, others were critical of the idea, suggesting it was open to manipulation as fans could untidy a store shelf before fixing it. Others also implied the request was exploiting his fans' dedication.

One tweet, which received 3,139 likes, showed screenshots of tweets from users who said they had tidied the shelves, and wrote, "Mr. Beast just unlocked a new form of capitalism, I hate it here."

Other Twitter users appeared to mock the commitment of Donaldson's fans in a new meme format, joking that they had captured the culprits behind the messy supermarket sections and asking the YouTuber what to do with them.

"I caught this man after his shoulder brushed a Feastables display and one of your chocolates fell to the ground. He is pleading for mercy but I do not believe he is truly sorry. How shall I deal with him sir?" a Twitter user who goes by @haramcart wrote in a tweet liked over 102,000 times, tagging MrBeast, alongside an image of a man on his knees wrapped to a metal pole. "Prove your loyalty to Feastables," Donaldson wrote in a reply tweet that received 25,700 likes.

According to his videos, in 2022 Donaldson gave away at least $3.2 million in challenge prizes, as well as a $2.5 million jet, and a private island. He is well known for his elaborate set-piece videos and cash giveaways, and became the most-followed individual YouTube creator in November 2022.

In January 2022, he launched his chocolate business Feastables, selling more than 1 million bars in the first 72 hours following its launch, Insider reported

Representatives for Jimmy Donaldson did not immediately respond to Insider's request for comment.

For more stories like this, check out coverage from Insider's Digital Culture team here.