+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

This chart shows one reason why Facebook should be terrified of Snapchat

Apr 26, 2016, 00:02 IST

Illustration adapted from Bruce Turner/Flickr

Facebook has been pushing its video products hard over the last few months, and this chart has a good explanation of why.

Advertisement

In a note on Snapchat today, SunTrust analyst Robert Peck compared the two platforms' video ambitions.

Snapchat quadrupled its daily video views from 2 billion to 8 billion in just 9 months, from May 2015 to February 2016.

That means it's growing a lot faster than Facebook.

As seen below, in April 2015, Facebook reported 4 billion views per day. Snapchat at the time only had half of that.

Advertisement

Now, in less than a year, Snapchat has already caught up to Facebook.

Robert Peck/SunTrust

This positions Facebook not in a fight for content, but for attention, argues Peck.

Many of the content creators, like brands or celebrities, will probably start producing content for both. After all, Facebook still has way more daily users than Snapchat - Facebook reported 1.04 billion daily average users (DAUs) in its Q1 2016 earnings report, and Peck estimates Snapchat is around 150 million, up from 100 million last May.

Instead, the fight will be to become the top destination for people to consume video, and Snapchat is clearly gaining ground quickly.

Advertisement

NOW WATCH: These kids from Madagascar had an amazing reaction to using Snapchat for the first time

Please enable Javascript to watch this video
You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article