If you aren't going to have a kid for your own family, Danes are told, at least do it for Denmark.
No, literally, do it for Denmark.
The small Nordic country has such a low fertility rate — about 1.73 children per woman — that Spies Rejser, a Danish travel company, has come up with ingenious incentives to persuade women to get pregnant.
First, it offered to provide three years' worth of baby supplies to couples who conceived on a vacation booked through the company.
Now it has come up with a sexy campaign video titled "Do it for Mom," which guilt trips couples into having kids to give their precious mothers a grandchild.