1. Dismissing people who don’t look important
In your race to reach the A-listers, you might be tempted to elbow everyone else out of the way.
But according to Ferriss, "You should behave here [at SXSW] like everyone you interact with has the potential … to get you a cover story in The New York Times — because many of them do."
Ferriss gives an example of how this strategy has worked out for him in the past. At a movie screening at SXSW in 2007, he noticed that the guy in front of him had massive forearms. "I was like, 'Dude, what is up with the forearms?'"
Once they got to talking, it turned out the "dude" was filmmaker Morgan Spurlock's brother. Potentially as a result, Ferriss ended up with collaborating with Spurlock a few years later when Spurlock profiled him for an episode of "A Day in the Life."
Other experts agree that focusing exclusively on connecting with big names could cost you.
As Sree Sreenivasan, former faculty member of Columbia University’s Graduate School of Journalism, told Columbia Magazine, "You should connect with people at all levels." In fact, he said, entry-level folks might be willing and able to show you how to navigate a particular company or industry. He used to tell his fellow faculty: "Be nice to your students, because you're going to work for them one day."
2. Acting like a jerk
Ferriss offers an example of prime jerkiness that should be avoided: He once saw a conference attendee ask someone if she could see the apps on his phone. When he showed her the phone, she promptly used it to text herself so she'd have his phone number.
"Don't do that," Ferriss says.
The bottom line here is that networking is about taking and giving. In this case, the conference attendee obtained (stole?) someone's phone number, but presumably, he got nothing from her in return.
3. Rushing through a conversation
Your mantra when networking should be "quality, not quantity." The goal of networking is to forge meaningful relationships with select individuals — not to have superficial interactions with as many people as possible.
"There are hundreds of people who could change your life completely," Ferriss says, referring to SXSW. "Your job should be to try to have a deep human connection with one of those people before you leave."
More than once, Ferris says, someone has come up to him while he's in the bathroom and tried to pitch him on their startup. It's a good way to make someone uncomfortable, Ferriss says, but doesn't accomplish much else.
4. Barging into a discussion
If two people are deep in conversation, Ferriss says, it's rude to interrupt them. If it's three or more people, it's appropriate to approach them.
Ferris highlights a strategy he used at SXSW in 2007. First, he made sure to ask if he could join the discussion: "Hey guys, do you mind if I join you just to eavesdrop? It's my first time here and I don't know anybody. I'll buy you guys a round of drinks."
Chances are good they won't say "no."
Once you've joined the conversation, wait until someone says something you don't understand and ask them to clarify. That could spark a debate among the other group members and could eventually prompt them to ask who you are. That's when you can make your (brief) introduction.
Oddly enough, Jodi Glickman Brown writes in The Harvard Business Review that she used a similar strategy when trying to meet Ferriss at a conference. As soon as Ferriss noticed her in the crowd, she said: "Hi Tim, I'm Jodi Glickman Brown with [communication consulting firm] Great on the Job; I didn't want to interrupt, but I'm fascinated to hear about what you do. Please, continue and I'll just listen in."
You can chime in with your perspective after you've been listening patiently for a few minutes. That’s what Glickman Brown did, and she was able to ask Ferriss a question and get his advice.
5. Cutting off your conversation partner
Maybe you're genuinely irritated by the person you’re talking to, or maybe you'd just like to work the room a little more. Either way, you can exit the conversation gracefully.
Here's Ferriss's inoffensive strategy: He asks, "Are you going to be here for the rest of SXSW [or whatever event you're attending]?" If the person says "yes," he continues: "Cool, well, do you have a card or something? I'd love to connect, but I just want to wander around, maybe take a little breather."
Master networker Jon Levy recommends a similar tactic. First wait for a natural lull in the conversation; then make it clear that you were pleased with how the conversation went. Let the person know you'll follow up on certain points and make sincere eye contact with them before you leave.
