Amazon India, Future Group Enter Into An Alliance
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Kishore Biyani-led Future Group, one of India's largest brick and mortar retailers, today announced a strategic partnership with Future group will use Amazon’s platform to sell its private labels like Lee Cooper, Converse, Indigo Nation, Scullers or Jealous21, etc. Moreover, Amazon India will also help Future Group in developing new products in categories that are currently not covered by traditional retailers.
“The bottom line in each of our retail success stories is ‘know your customer’. … Partnership with Amazon, which obsesses to be earth’s most customer centric company, will enable us to leverage their strengths, investments, and innovations in technology to reach out to wider set of consumers across India,” Future Group CEO
Biyani had earlier criticised Flipkart and other e-tailers for offering heavy discounts during Diwali sale as it impacts retail sale. Future Group operates some popular retail chains like Central,
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