EXCLUSIVE: OML founder Vijay Nair talks about NH7 weekender and why the fest is not happening in Delhi this year

Read full story


​Starting off this month, with Shillong, Only Much Louder’s NH7 weekender in its seventh edition, is coming back with a bang!

Since 2010 when the festival started , over 100 artists across diverse music genres have played at the Weekender each year.

Business Insider caught up with the buzzing CEO of Only Much Louder, Vijay Nair to find out why weekender is India’s only platform for independent music performances. ‘ When we started OML, it was all about supporting and managing artists. I think the reason we got so huge has been just Word of mouth. We started with Pune and we have quickly been adding multiple cities since the first Weekender. We have organised 17 NH7 weekenders so far and we don’t intend on stopping anytime soon.’

Nair thinks that India has so much undiscovered talent that is waiting to be unearthed,’ Our artist lineups are a big mix, from someone like AR Rahman whom people had never seen live to fresh new faces who are playing their first gig at the fest, we have a great variety.’

On the lineup in each city, he says,’What works in one city might not work everywhere. We certainly keep the audience in mind before even doing one-day fests. What we have seen that most Indians are open to experimentation; they just don’t like Rock, Metal, Indie or Pop, they are willing to listen to different artists and sample everything, even though they might have their favourites.’

This year, OML disappointed Delhi by skipping the city altogether and Nair was very practical about it,’ The problem is that Delhi kids don’t want to travel; to Dwarka or to Greater Noida where we found suitable venues. In Central and south Delhi, we face a lot of issues with Government policies and controlled venues, so we decided to skip it and focus on our two biggest NH7s- Shillong and Pune.’

While many die-hard Delhi fans might decide to travel north-east to hear their favorite artists live, we decided to give you a glimpse into the colourful musical Mecca that is the Weekender.

Slide and cruise along.

Images credits: NH7 Weekender

View As: One Page Slides

Featuring- The Raghu Dixit Project's performance.

Featuring- The Raghu Dixit Project's performance.

Inspired by European and American music festivals like Tomorrowland, Coachella, Desert festival, Burning Man, Glastonbury etc., this year India’s biggest and well-known festival is returning with new concepts like Bacardi NH7 Weekender Express and Bacardi NH7 Weekender House Parties.

The first row is sacred to fangirls.

The first row is sacred to fangirls.
The festival begins its journey from Shillong on October 21-22 after its successful debut last year in 2015.

Delhi is replaced by Hyderabad this year.

Delhi is replaced by Hyderabad this year.
After Shillong, the festival is heading to Hyderabad (November 5-6) for the first time, and to Pune (December 2-4).

International artists like Jose Gonzalez and Steven Wilson feature this year.

International artists like Jose Gonzalez and Steven Wilson feature this year.

Apart from these three major cities with two to three days lineups, Music Fans in other cities can celebrate with BACARDÍ NH7 Weekender Express in Kolkata, Jaipur, Pondicherry, Nagpur, and Mysore.

Weekender Express.

Weekender Express.
The one-day edition will be complete with the Bacardi Arena and an array of breakthrough, popular artistes supported by several build-up gigs across popular venues in the country.

Have your own little weekender at home.

Have your own little weekender at home.

In fact, the festival has given a chance to fans to host their own Bacardi NH7 Weekender House Parties with select fans getting the gear to throw their own Weekender parties.
Add Comment()

Comments ()

X
Sort By:
Be the first one to comment.
We have sent you a verification email. This comment will be published once verification is done.