EXCLUSIVE: OML founder Vijay Nair talks about NH7 weekender and why the fest is not happening in Delhi this year
Tanya DubeyOct 18, 2016, 06.35 PM
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Starting off this month, with
Since 2010 when the festival started , over 100 artists across diverse music genres have played at the Weekender each year.
Business Insider caught up with the buzzing CEO of Only Much Louder,
On the lineup in each city, he says,’What works in one city might not work everywhere. We certainly keep the audience in mind before even doing one-day fests. What we have seen that most Indians are open to experimentation; they just don’t like Rock, Metal, Indie or Pop, they are willing to listen to different artists and sample everything, even though they might have their favourites.’
This year, OML disappointed Delhi by skipping the city altogether and Nair was very practical about it,’ The problem is that Delhi kids don’t want to travel; to
While many die-hard Delhi fans might decide to travel north-east to hear their favorite artists live, we decided to give you a glimpse into the colourful musical Mecca that is the Weekender.
Slide and cruise along.
Images credits: NH7 Weekender