Global FMCG firms are conspiring against Patanjali, accuses Baba Ramdev

Yoga guru Ramdev, whose company Patanjali has been asked to send several of its consumer products for quality tests, has claimed that global consumer goods conspired against Patanjali by getting fake and adulterated products tested in laboratories for irregular results.

Ramdev said that these companies are afraid of Patanjali winning over the customers and taking a major part of the market share.

"Multinational firms like Hindustan Unilever, Colgate and Nestle are bribing people to get fake and adulterated Patanjali products tested in labs," said Ramdev at a press briefing. "Sometimes they even produce reports from fake laboratories to malign us."

While Nestle, the transnational food and beverage company headquartered in Switzerland and having operations in India, has denied the accusation, Colgate-Palmolive has refused to comment on the charges.

"Patanjali has become the point of discussion in the boardrooms of MNCs," Ramdev further stated.

Patanjali, which paid all its pending debts last year, will be posting sales of Rs 5,000 crore next year, because of growth in the food, cosmetic and ayurvedic product categories.

The brand is rapidly becoming a contender in the consumer goods space, and will soon be increasing its infrastructure by four times.

The aggressive marketing strategy adopted by the company is also responsible for the growth. As per the data of the Broadcast Audience Research Council (BARC), it became one of the top three most-advertised brands on television in November, while hiring yesteryear actress Hema Malini as the brand ambassador for some of its products.