How Vice's new cable network plans to revolutionize TV and bring back millennials
Getty Images
On Monday, Viceland launches with the goal of bringing millennials back to TV or squeezing out the final millions who found their way to the aging machine and converting them to users of the media brand's other platforms.
Why TV when its millennial audience is dipping in viewership? Vice co-creator Shane Smith wasn't going to miss out on the money Vice could be making now, because, as he put it, "75% of the world's advertising budget" is still being used on TV.
"Why don't I get that 75% while all these other guys who don't know what the f--k they're doing are getting it?" he asked the Hollywood Reporter in a recent cover interview laden with profanity.
The Viceland deal is full of new ideas, but network partner A+E sees it as a worthy gamble since the channel it's transitioning, H2, wasn't doing well anyway.
In many ways, Viceland is not following the standard protocol for a TV network. And, that's the intention.
Here are five ways Viceland is breaking the TV industry's rules:
- Indegene IPO: Company details to risk factors, all you need to know
- Savouring Goa: 6 Irresistible culinary delights you must taste
- Ultimate travel guide to Turkey for Indian tourists in 2024
- India's satcom sector to take off as IN-SPACe allows Indian players access to international orbital data
- India's satcom sector to take off as IN-SPACe allows Indian players access to international orbital data
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market