Motorola’s Second Innings In India – Will It Work?
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Companies come and go, and at times, they come back. Many of us were shocked to hear Motorola’s decision to exit India a couple of years ago. The company left many of its phone users in utter confusion as to who would be providing after-sales service for their Moto phones. The Moto G, a new budget phone from its stable, has got rave reviews from tech enthusiasts all across the world. The news is that the phone will come to India this month and with it, Motorola will step back into the country. However, there are some immediate questions that come to the mind. What will be its sales module? How will the company sell its products – online, offline or both? And what about the after-sales service?
Google’s recent sales module, where it sold phones such as Nexus 4 and 5, along with the
This is something that players like
The road ahead for Motorola in India is a bit tough and will require a little more-than-usual consideration for the phone and sales models here. Between its exit and now, many new Indian players have emerged in the market with a lot of budget to mid-level smartphones. Motorola, with the help of Moto G, is trying to grab a bite of the pie in an already populated market. But we do believe that people will still connect with the brand and loyalists may just return to it with a smile.
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