Myntra does a Flipkart, re-launches its mobile site
Advertisement
Advertisement
Myntra was one of the first few ones to shut down desktop operations to go app-only, a move which kick-started the debate on whether it is a right way to target more consumers.
Through Myntra’s mobile site, fashionistas will be able to access select product categories but will only be able to purchase the product through the app.
Reportedly, this move came after it was observed that around 90% of its traffic and 70% of its business was coming from mobile phones as of April this year.
"It isn't about the money but just the realisation that if we don't build (a mobile-only product), somebody else is going to build it and whoever builds that is going to be the winner," Myntra CTO Shamik Sharma had said.
Advertisement
(Image: Reuters)
Advertisement
- Thailand is now welcoming Indians with open arms, but are its drought-hit islands really prepared for a tourism influx?
- Thoughtful gift ideas to make Mother's Day extra special
- Muslims up, Hindus down: What’s the larger picture behind India’s religious population trends?
- Scooch over magic mushrooms, toad venom could be the next big psychedelic for depression and anxiety!
- TBO Tek IPO allotment – How to check allotment, GMP, listing date and more
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market