'Psychologically scarred' millennials are killing countless industries with their strange habits - but here are the brands they actually like
Advertisement
Aerie
Advertisement
But the young demographic is also helping some industries.
Ad agency Moosylvania analyzed 15,000 responses from millennials - age 17 to 37 - that the agency has collected over the last five years on their favorite 100 brands.
There are many complex reasons millennials' preferences differ from prior generations', including less financial stability and memories of growing up during the recession.
"I think we have got a very significant psychological scar from this great recession," Morgan Stanley analyst Kimberly Greenberger told Business Insider.
Advertisement
We've selected their 25 favorites that are poised to grow.
Advertisement
- CEO says he tried to hire an AI researcher from Meta, and was told to 'come back to me when you have 10,000 H100 GPUs'
- We bought a house in Japan for $30,000. We'll have more land than we could afford in the US, and our kids will be more independent.
- Rumors Prince William is having an affair with Rose Hanbury are flooding social media again after Stephen Colbert waded into 'Katespiracy'
- Sensex, Nifty tank in early trade amid weak Asian markets, foreign fund outflows
- Long-Term vs. Short-Term Debt
- Mutual funds stress test: What it means for you
- Businesses should not be built on model, but out of passion: Peyush Bansal
- Delhi world's most polluted capital, Begusarai top polluted metro says IQAir