Miranda Kerr has been modeling since she was 13, appearing in television advertisements. Her most prolific campaign before Victoria's Secret was for Maybelline Cosmetics.
In 2007, she signed a contract with Victoria's Secret to replace Gisele Bundchen as an Angel.
She also began dating her now-husband, actor Orlando Bloom. The two have a child, Flynn, together.
Soon, you couldn't look anywhere without seeing Kerr.
She became the ambassador for Mango, replacing Kate Moss, and Kora Organics skincare. She also signed contracts with Clinique and Reebok and started walking in Fashion Week runway shows.
Her advertisements were everywhere, and she became arguably the most famous Victoria's Secret Angel. She was even tapped to wear the $2.5 million fantasy bra in the 2011 fashion show.
So what's the problem? Kerr was becoming so hot that customers became threatened by her.
Victoria's Secret hires models that "appeal to other women," a casting director told Women's Wear daily. "They're special because they never appear in men's magazines. Once you start to do that, they become threatening to potential female customers."
Meanwhile, Kerr featured on Sexiest Woman Alive lists for FHM and Esquire UK, even appearing topless on the latter's cover.
The Victoria's Secret commitment to hiring relatable women is why the company said it would never hire bombshell Sports Illustrated model Kate Upton. Like Upton, Kerr has become too sexy for her own good.
Kerr was even rumored to be divorcing Orlando Bloom because her modeling career made her way more successful than him (the couple denies the claims and are still together.)
Between her marriage woes in the tabloids, and her ubiquity in advertisements, Kerr was becoming a threat to Victoria's Secret's female customers.
All of her commitments with other brands would also make it difficult to devote adequate time to her Angel duties.
In recent months, it's been clear that the brand was working to promote other models, like South African beauty Candice Swanepoel. The brand put Swanepoel on the cover of its swimsuit catalog and featured her prominently in the televised fashion show.
But even if her contract is over, Kerr will be fine. She has other contracts and is still expected to walk the Victoria's Secret runway, even if she's not an official Angel.
You've seen how Miranda Kerr became too hot for Victoria's Secret...
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