Katya Naidu01 Jun 2023, 14:20
A closer look at the report shows that pan-India the growth in food ordering due to IPL this time around has been only a modest 7%. For context, during the IPL seasons of 2018 to 2020 – before the Covid-19 disruption, the spike was anywhere between 43-52%. Kushal Bhatnagar, associate partner at Redseer Strategy Consultants says that during the IPL seasons from 2017 to 2020, online food delivery giants offered discounts ranging between 50-60% across a wide array of restaurants, integrated their offerings with OTT platforms, and created customised advertisements for maximum impact.